Strategic Marketing, Advertising, and Communications Business Plan

This report presents a comprehensive marketing, advertising, and communications business plan tailored for a startup firm specializing in home robots, with a focus on markets in densely populated regions like China and South Korea. The plan addresses potential issues such as evolving consumer behavior, shifts in consumption patterns, competition, and limited resources. It emphasizes the importance of understanding consumer trends and maintaining technological innovation to ensure the business remains competitive. Effective operational management is highlighted as crucial for maintaining optimal product pricing and overall success in the market. The report references several studies related to consumer psychology, technology acceptance, and marketing communications to support its strategies and recommendations.

Resit assessment

6. Marketing, Advertising and communications
Being posted at a senior job with a start-up firm that is engaged in developing a range of
robots for the home, the given paper will explore a suitable business plan in terms of advertising,
marketing and communication. The given firm is initiated as a small type, however, has a greater
opportunity to rise in future markets. Said business will target markets with a highly dense
population such as regions of China and South Korea (Noland, 2021).
Issues to be considered
For the given plan variety of issues will be taken into consideration which might cause a
risk factor to the success of the plan. This includes taking account of regular changes in
behaviour of consumers and fluctuations in consumption habits of individuals of respective
regions. The given business plan is deemed to be one of the most innovative and creative
approaches targeting the future demands of consumers. An effective marketing plan was
developed with respect to seeking the attention of the general public and setting required
standards for future market operations. Following are some issues that might be taken into
consideration while implementing the stated business plan (Haugtvedt and et. al., 2018);
 Regular changes in consumer behaviour: In light of the fact that there are regular
changes in respect to behaviour of a consumer business start-up might face difficulties.
This could be due to the general fact of evolution of the human being over a period of
time. Therefore, proper attention needs to be paid in respect to changes in consumer
behaviour (Saleem, Eagle and Low, 2018).
 Shifts in consumption patterns: Due to high alert of regular shifts in patterns of
consumption, it contributes to one of the issues which might be faced by the start-up
business (Kumar, 2021).
 Competition: Reflecting on a product range that relates to the range of robots delivered
by the company. The given firm can face intense competition in future as people
acknowledgement about the business idea (Waller and Waller, 2019).
 Limited resources: This could be one of the major issues which need to be taken care of
by the management of the firm. For the reason being, given product is derived with
technology innovation or AI proper considerations will be taken in regards to
maintaining the innovation in trend always. Effective operational management planning

will be done that will enable a business firm to keep the prices of their products optimal
or reasonable (Lee, Lin and Shih, 2018).

References
Books and Journals
Haugtvedt, C. P., Herr, P. M. and Kardes, F. R. eds., 2018. Handbook of consumer psychology.
Routledge.
Kumar, V., 2021. Intelligent Marketing: Employing New-Age Technologies. Sage Publications
Pvt. Limited.
Lee, W. H., Lin, C. W. and Shih, K. H., 2018. A technology acceptance model for the perception
of restaurant service robots for trust, interactivity, and output quality. International
Journal of Mobile Communications, 16(4). pp.361.376.
Noland, C. R., 2021. Positive or negative vibes: Does mood affect consumer response to
controversial advertising?. Journal of Marketing Communications. 27(8). pp.897-912.
Saleem, M.A., Eagle, L. and Low, D., 2018. Climate change behaviors related to purchase and
use of personal cars: Development and validation of eco-socially conscious consumer
behavior scale. Transportation Research Part D: Transport and Environment, 59,
pp.68-85.
Waller, D. S. and Waller, H. J., 2019. An analysis of negative reviews in top art museums’
Facebook sites. Museum Management and Curatorship. 34(3). pp.323-338.