This digital portfolio outlines a business media trial centered around a VR fashion application aimed at enhancing the online clothing shopping experience and promoting sustainability. The project encompasses a timeline, mind map, mood boards, and primary and secondary research. Primary research reveals a growing preference for online shopping and a desire for sustainable options, with concerns about cyber security and user experience in VR. Secondary research highlights the increasing adoption of virtual reality in the fashion retail industry. The proposed application focuses on providing a digitally secure, immersive, and inclusive shopping experience, allowing users to create customized avatars for accurate fitting and offering features like text-to-speech for accessibility. The vision is to make online shopping easier, greener, and more immersive, targeting a brand image of sustainability and inclusiveness.
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