Business, Environments & Societies: Small Business Assignment Workbook

This assignment presents a comprehensive small business plan for 'Hungry Bites,' a fast-food enterprise located in Melbourne, Australia. The plan details the business's vision, mission, location, staffing, and product offerings (burgers and pizza with customization options). The assignment delves into two key topics: sustainability and SWOT analysis. The sustainability section outlines practical steps like using eco-friendly packaging, employee training, recycling, and partnering with sustainability-focused groups. The SWOT analysis identifies strengths (large population, product diversity, product customization), weaknesses (focus on fast food, new business, and price-sensitive customers), and provides a detailed reference list. The assignment demonstrates the application of business theories to a real-world scenario, showcasing the student's understanding of business environments and strategies.

RUNNING HEAD: SMALL BUSINESS ASSIGNMENT
MANAGEMENT

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Workbook 1
Name:
Student ID:
Name of Small Business
Please name your business
Hungry Bites
Type of Business
Briefly explain the type of business you are using. For example: if it is a café, what products
do you sell to customers? Does it include take away? Does it cater to customers with dietary
needs? Etc.
Hungry Bites is a small business enterprise selling fast food items. It will operate in the form
of ‘take away’. It offers two varieties of fast food products named Burger, and Pizza. It also
offers multiple varieties of Burger and Pizza. It includes veg, non-veg, and healthy burger
and pizza. It offers customization in its products. It fulfils the cravings of its customers as per
their need and preference. It will offer product via online as well as offline channel.
Vision Statement
Add your Vision Statement here.
‘We aim at developing to strong and satisfied customer’s base’.
Mission Statement
Add your Mission Statement here.
‘We wish to connect the people with real food’.
Location
You need to identify where the small business is located, the population and brief
demographics of the area.

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The business named Hungry Bites will be located at Melbourne. It has a population of 4.8
million. It is a hub of 19.05% of total population of Australia (Population, 2019). Around
49% of the population is of male and remaining 51% of female (Quickstat, 2019). This
location is chosen because it is one of the highly populated cities of Australia. It will benefit
in gaining high potential customer. It will assist in generating higher financial returns.
Number of Staff and Position
You need to identify how many staff you are employing. Are they casual, full time, or part-
time? You also need to identify what position they are employed as. Remember, you are the
owner & manager. What are your duties?
There will be 12 staff members in Hungry Bites. All the employees will be on full time. This
is because it will assist in gaining their higher attention and engagement towards the work.
Among them 2 employees will be at the position of supervisor. They will be heading and
giving appropriate directions to remaining 10 employees. There will be two supervisors as
employees will not face concern in the absence of one supervisor.
It develops the duty to provide reasonable pay to all employees without any biasness. There
will be financial rewards based on performance. It is the responsibility to provide them sick
leave and paid leave. There is the duty to assess the need of the employees and provide them
suitable training. Additionally, it is the duty to provide safe, healthy and learning work
environment to all employees. As a manager, it is a responsibility to motivate the employee
to boost up their morale. It will assist in gaining quality performance and giving rise to
satisfied workforce in Hungry Bites.

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Choose any two (2) of the topics by ticking the box then work them out below.
Remember to reference your findings.
Ethics: Focus to be on the Practical Steps to Ethical Decision Making - (Lecture 4, Chapter 4)
Organisational Culture: how you would apply the 'visible artefacts' (surface level) (Lecture 2,
Chapter)
Specific Environment: Select two specific environments - (Lecture 2, Chapter 3)
Innovation: Why it is important to your business. Provide two examples - (Lecture 3, Chapter
7)
Sustainability: Identify and explain sustainable activities your business could adopt - (Lecture
3)
General Environment: Select two general environments - (Lecture 2, Chapter 3)
SWOT Analysis: Consider the strengths and weaknesses of your business - (Lecture 2,
Chapter 6)
Administrative Management Approach - Henri Fayol: Identify and apply 3 of the 14
principles to your business (Lecture 5, Chapter 2)
Topic 1
Sustainability refers to fulfilling the present needs without compromising with the ability of
future generation to meet their needs. Hungry Bites should follow specific sustainable
activities. It will provide multiple benefits to the business. It will enable the company to seek
assistance from government. Additionally, it will help in gaining the attention of customers. It

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can improve its goodwill and reputation in the market by relying on sustainable practices in
its operations. It will develop a competitive advantage for Hungry Bites. Additionally, it will
allow the business to contribute to the environment and society in an indirect manner.
Following are the activities that Hungry Bites should adopt.
1. In the product packaging and delivering, it should avoid the use of plastic. Despite, it
should develop the use of paper or jute bags. It will not lay a negative impact over the
environment. This will highly assist in reducing the rising plastic pollution in the
country.
2. It should invest time in its employees. It should motivate and provide develop
effective training programs for its employees. Therefore, the employee will try to
minimize the waste in the production of burgers and pizza. It will enable them to
conserve the resources. This also acts a suitable approach for being sustainable.
3. It should lay high emphasis on recycle and reuse. This simple approach will help the
company in cutting its cost and generating higher profit.
4. In its supply chain process, it should rely on the use of ‘Hybrid or electric trucks’. It
will result in less emission of carbon and other hazardous gases in the environment.
Its simple step will result in minimizing environmental pollution.
5. It should develop partnership with individuals and groups focusing on sustainability.
Additionally, it should seek assistance from its customers as how to be more
sustainable in its approach (Lotich, 2019).
Therefore, Hungry Bites should develop the use of these activities. It will allow the company
to fulfil its social obligation.
Topic 2
SWOT is an acronym for Strength, Weakness, Opportunity and Threat. This framework is
highly beneficial in minimizing or eradicating the weakness and threats (Gürel & Tat, 2017).
It helps in utilizing the full benefit of an opportunity. Following are the strengths and
weakness of Hungry Bites.
STRENGTHS
1. Large population size of Melbourne will act as strength for the business (Population,
2019). It will help the business in targeting large customer base.
2. It has multi product line of Burger and Pizza. Therefore, failure in one product line
will not leads to overall business failure.

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3. Australians are fond of fast food products (Jolly, 2018). Therefore, the company will
not face lack of demand.
4. Product customization will assist in fulfilling the cravings of the customers according
to their wish. It will give rise to satisfied and content customers. It will ultimately
result in ‘Positive Word of Mouth’. This will help the business in developing
reputation in the market.
5. It has multi-channel presence. It will help the company in targeting customers that
often fails to visit Hungry Bites. This will prove highly convenient to the customers. It
will give rise to satisfied and content customers.
WEAKNESS
1. Hungry Bites offers fast food products. It will fail to attract the customers with
showing preference for healthy food. Therefore, it acts a weakness of loss in potential
customer.
2. It operates in the form of Takeaway. Therefore, the manager will not be able to
develop relation with its customers. Hence, they will lack in seeking the suggestions,
and concerns of the customers. It develops the possibility of unsatisfied customers.
3. It is a new business enterprise in Melbourne. It will face difficult in gaining the trust
of customers towards its product. Therefore, it acts as a weakness for the business.
4. There are multiple reputed companies offering fast food in Australia. These include
KFC, Domino’s Pizza and Pizza hut (Minnock, 2017). Therefore, Hungry Bite will be
able to gain limited market share. Therefore, it also acts a weakness for the company.
5. Australian customer show low brand loyalty and they are price conscious. Therefore,
Hungry Bites will seek difficulty in developing loyal customers (Brien, 2018 ).

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Reference List
Brien, J. (2018 ). Report: Australian consumers aren’t loyal to brands. Retrieved December
29, 2019, from Cmo: https://www.cmo.com.au/article/643562/report-australian-
consumers-aren-t-loyal-brands/
Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International
Social Research, 10(51).
Jolly, N. (2018). Australia’s favourite fast food chains revealed after mass survey. Retrieved
December 29, 2019, from Thebrag: https://thebrag.com/australias-favourite-fast-food-
chains-revealed-after-mass-survey/
Lotich, P. (2019). 8 Sustainable Business Practices – Are You Doing Your Part? Retrieved
December 30, 2019, from Thethrivingsmallbusiness:
https://thethrivingsmallbusiness.com/sustainable-business-practices/
Minnock, O. (2017). Top 10 fast food franchises in Australia. Retrieved December 29, 2019,
from Anz: https://anz.businesschief.com/top10/2755/Top-10-fast-food-franchises-in-
Australia
Population. (2019). Australia Population 2020. Retrieved December 29, 2019, from
Population: http://www.population.net.au/
Quickstat. (2019). 2016 Census QuickStats. Retrieved December 29, 2019, from Quickstat:
https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quic
kstat/2GMEL