AT Hub: Business Model Report for Assistive Technology Platform

This report provides a comprehensive analysis of the business model for AT Hub, an assistive technology digital platform. It details the channels used, including web maintenance and the Apple store, to attract a wide customer base through mobile applications. Key activities involve providing easy search options, access to repair information, and service details. The report identifies potential key partners, such as governing bodies and website expert agencies. Key resources include review meetings and online information. The cost structure is outlined, highlighting the need for funding for website design, registration, and promotional programs. The report references relevant literature and discusses the value proposition of providing a state-of-the-art platform for AT products, services, research, and news, aiming to serve AT users, prescribers, suppliers, and other stakeholders in Australia by offering an online community, detailed product information, and clinical evidence.

Running head: BUSINES MODEL
Business Model
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS MODEL
Channels
The company will be using the Global distribution channels like web maintenance, apple store.
These will be mainly via the mobile application so that they are able to attract the attention of a
large number of customers that spend majority of time in using smart phones. This will enable
the targeted customers to know about the Assistive Technology products, services, research and
latest news
Key activities
This is a modern advanced set of technology that will help in generating many new and different
easy search options. Students, office goers and business people will be able to do their work very
easily and in a time optimizing manner as well. They will also get smooth accessibility to repair
and service information and also many other such aspects.
Key Partners
Partners can be the different governing bodies, website expert agencies and others.
Key Resources

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The resources that the company will be using are mainly review meetings, information being
uploaded on websites and the opinion being given and many other such aspects. A thorough
continuous professional program is also to be conducted so that daily and regular feedback is
taken.
Cost structure
As it is a very new and also advanced form of technology there will be a good amount of fund
allocation needed. The company will have to look fate different types of costs like fixed and
variable costs. They will have to bear costs like website designing and website registration cost.
In order to carry on with the promotions, they will have to carry on the cost of the volunteering
programs.

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References
Federici, S., & Scherer, M. (2017). Assistive technology assessment handbook. CRC press.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of cleaner production, 135, 1474-1486.