Business Canvas Model Deconstruction and Analysis: Attentiv Company

This report provides a comprehensive analysis of the business canvas model (BMC) of Attentiv Company, a web-based software provider. It explores the company's products and services, management team, and the relationships between the nine building blocks of the BMC. The report identifies critical success factors, potential downside risks, and recommends changes to enhance the company's performance. It also examines the importance of key relationships, such as those between cost structure, revenue streams, value proposition, and customer segments. The analysis includes a discussion of the need for new due diligence processes, appropriate application of resources, and development of effective metrics. The report concludes with recommendations for improving reliability, managing resources, and mitigating risks associated with the company's cloud-based software.

Running head: DECONSTRUCTION OF BUSINESS CANVAS MODEL
Deconstruction of Business Canvas Model
Name of the Student
Name of the University
Author note

DECONSTRUCTION OF BUSINESS CANVAS MODEL1
Executive Summary
The report has helped in analysing the different kind of strategies in the business canvas
model that will help Attentiv Company in handling the clients of their business. The business
canvas model has helped the company in analysing the critical success factors as this has
helped the company in identification of issues and solve them effectively as well. The main
aim and purpose of the report is to identify the contribution to mitigate the risks as this has
helped in solving different issues effectively.

DECONSTRUCTION OF BUSINESS CANVAS MODEL2
Table of Contents
Introduction................................................................................................................................2
Overview of Attentiv Company.................................................................................................2
Products and services of Attentiv Company..............................................................................2
Management Team of Attentiv Company..................................................................................3
Business Canvas Model.............................................................................................................3
Relationships between Nine Building Blocks in BMC of Attentiv...........................................4
Critical Success Factors.............................................................................................................5
Contribution to downside risk....................................................................................................6
Requirement of different changes..............................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

DECONSTRUCTION OF BUSINESS CANVAS MODEL3
Introduction
The report helps in understanding and identifying the business canvas model of
Attentiv Company that is the maker of software that is web based in nature as this will allow
the different kind of users to collaborate in an effective manner. The proper analysis is
required to be done on the contribution of downside risk and the critical success factors has to
be discussed as well.
The main aim and purpose of the entire report is to identify the different kind of key
relationships among the nine building blocks of business canvas model. The changes have to
be recommended in an effectual manner as this will help in providing proper views on
analysing the requirement for such changes as well.
The structure of the report will include analysis of the proper and appropriate
description on the BMC of the respective web-based software company. The analysis is
required to be done as this will help in understanding the changes that is require din the
business and solve them effectively as well. The different changes have to be identified that
will help in gaining competitive advantage in the market effectively.
Overview of Attentiv Company
Attentiv Company is one of the maker of the web-based software that helps in
allowing the different users to collaborate in an effectual manner using upvoting, polling
along with anonymous discussion. The respective company was founded in the year 2015 in
the month of April and the areas served by the respective company is entire world that has
helped them in becoming one of the top three organizations in the year 2015 ("Online
software to automate meeting agendas, feedback, and minutes | Attentiv", 2018).

DECONSTRUCTION OF BUSINESS CANVAS MODEL4
Products and services of Attentiv Company
There are different kind of products and services that are provided by the Attentiv
Company wherein they include the cloud-based collaboration platform wherein the different
kind of users can chat with other individuals using the threaded commenting. The respective
company has helped the users in different manner wherein the users can post their views or
other comments with either name identifiers or anonymously (Foss & Saebi 2017). The
respective software that has been developed by Attentive Company helps the users to upvote
the comments that has been provided by them and they have the entire option of filtering the
different comments based on the respective upvotes as well. The respective software
developed by the company has been listed as the software tool that helps in reducing the
meeting time as well (Andreini & Bettinelli, 2017).
Management Team of Attentiv Company
Daniel Russell is the founder of the respective company named Attentiv wherein he
has helped the different users in the market to create their own blogs, comment on different
kind of comments and upvote and filter them as well. The founder of the respective company
has developed the idea of the collaboration app wherein it has helped the employees in the
organization to share their views in an effectual manner. The founder along with the CEO of
the respective company helped the individuals along with the employees of organization to
express their views in the market effectually.
Business Canvas Model
Key Partner
Cloud providers
for the respective
company
Key Activities
Social media
campaign of
marketing
Value
Proposition
Providing
different kind
Customer
Relationships
Dedicated
accounts
Customer
Segments
Students
Employees of

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IT infrastructure
IT and creative
communities
Mobile app
and web
development
Digital media
and strategic
kind of
planning
of
Information
technology
solutions as
to increase
the
performance
of the firm
Providing the
digital
assistance on
marketing as
to achieve
different kind
of goals in an
effectual
manner
management
Providing
appropriate
relationship
with
customers
who are tech
savvy
different companies
who can express
their views in an
effectual manner
Different kind of
advertising
agencies
Key
Resources
Designers
Strategists
Engineers
Channels
Online –
Web and
usage of
social media
Offline-
Word of
mouth
Cost Structure
 Infrastructure of Information
Technology
 Conferences and seminars
 Salary for the different staffs and
employees who are working in the
office
Revenue Streams
 Retainer Fee
 Fees for the project

DECONSTRUCTION OF BUSINESS CANVAS MODEL6
Relationships between Nine Building Blocks in BMC of Attentiv
Proper kind of key relationships is required to be maintained among the nine building
blocks of Attentiv as this will help in understanding the importance of the different kind of
blocks in an effectual manner. The cost structure is essential part of the company BMC
wherein this helps in dividing the different kind of salary and wages that has to be provided
to the employees on performing their tasks. The revenue stream will help the entire company
in gaining huge amount of profit and this will provide them scope to perform better in the
market as well (Emerick et al., 2016).
Furthermore, the value proposition and the customer segments are essential part in the
organization as this helps in understanding their position in the market in comparison to the
other companies in the market (Martins, Rindova & Greenbaum, 2015). The respective
company needs to attract more customers in the market as this will help them in adopting
such strategies effectually. The channels of the company are the essential part in the BMC
wherein these are the areas that provide scope to the company to increase the business in
different parts of the company in an effective manner (Spieth, Schneckenberg & Ricart,
2014).
The key resources and channels are the essential part in the business canvas model in
Attentiv Company wherein it included the different kind of capital or the designers and
strategists who are required for the innovation of the different cloud-based technologies
effectively. Lastly, the channels are essential in Attentiv Company wherein it will include
offline and online modes that can help the company in gaining customer base both
internationally and nationally as well (Rayna & Striukova, 2016).

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Critical Success Factors
There are different kind of critical success factors in the company wherein this will
help in including the methods that will help the company in achieving success in their
business. The respective cloud-based web software company needs to identify the different
success factors that are as follows:
New due diligence process is essential and required in the company wherein this will
provide the company in planning for the road mapping and references of other clients
in an effective manner (Markides, 2015)
Proper application of the right individuals along with processes is essential in nature
to be adopted by the respective company wherein this will help the company in
gaining competitive advantage (Paquin, Gauthier & Morin, 2016)
Proper development of the appropriate metrics is essential in nature as this will help in
gauging the success and this will help in solving the issues faced by the company as
well (Souto, 2015)
The business transformation has to be tackled in an effectual manner as this will help
them in understanding the business drivers effectively (Gassmann, Frankenberger &
Sauer, 2017)
Contribution to downside risk
There are different kind of downside risks in the respective organization named
Attentive wherein this included the following:
There is no such security and availability in the respective system wherein it includes
different kind of breaches of security and it is responsible for human error

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Downtime is the other risk in the cloud-based software launched by the company
wherein the cloud service providers take care of different number of clients and this
can create technical glitches as well
There is limited control in the infrastructure of the cloud computing as this will create
huge issues in the business of cloud computing
Proper steps have to be taken by the respective company as to reduce the irks in the
business and solve such issues in an effectual manner. Proper cost savings is required to be
done by the company as this will help in resolving such issues with help and implementation
of business technology as well. Proper reliability and manageability is required to be adopted
by the respective company wherein this will provide strategic edge as this will help in solving
the issues in an effectual manner as well. The different kind of critical applications as this
will help in solving the different issues in an effectual manner (Cantamessa & Montagna,
2016).
Requirement of different changes
There are different requirements of changes needed if the business of Attentiv was
mine wherein I would have included the cloud-based software in such a manner wherein I
would have implemented the reliability as this could have helped the individuals in managing
their different kind of issues and solve them effectively. Proper computation of the resources
is essential in nature as this helped in managing the entire infrastructure. The reliability is
essential in nature as this will help the company in solving the issues and make the system
effective in nature.
Conclusion
Therefore, it can be concluded that business canvas model of the Attentiv Company
has helped in understanding the different kind of issues that is related to the business as this

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has helped in increasing reliability and provided the company strategic edge that has helped
the company in gaining proper competitive advantage in an effectual manner. The cloud
computing software has helped the entire company in providing information technology
updates and this has helped in making the resources available in the organization as well.

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References
Andreini, D., & Bettinelli, C. (2017). Business Model Innovation. Springer International
Publishing AG.
Cantamessa, M., & Montagna, F. (2016). Business model innovation. In Management of
Innovation and Product Development (pp. 115-135). Springer, London.
Emerick, K., de Janvry, A., Sadoulet, E., & Dar, M. H. (2016). Technological innovations,
downside risk, and the modernization of agriculture. American Economic
Review, 106(6), 1537-61.
Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: how
far have we come, and where should we go?. Journal of Management, 43(1), 200-227.
Gassmann, O., Frankenberger, K., & Sauer, R. (2017). A Primer on Theoretically Exploring
the Field of Business Model Innovation.
Markides, C. (2015). How established firms exploit disruptive business model innovation:
strategic and organizational challenges. Business model innovation: The
organizational dimension, 123-44.
Martins, L. L., Rindova, V. P., & Greenbaum, B. E. (2015). Unlocking the hidden value of
concepts: a cognitive approach to business model innovation. Strategic
Entrepreneurship Journal, 9(1), 99-117.
Online software to automate meeting agendas, feedback, and minutes | Attentiv. (2018).
Attentiv. Retrieved 27 March 2018, from http://attentiv.com/
Paquin, J. P., Gauthier, C., & Morin, P. P. (2016). The downside risk of project portfolios:
The impact of capital investment projects and the value of project efficiency and