The Bakery: Business Model Canvas Report and Strategic Analysis

This assignment provides a comprehensive business model canvas for 'The Bakery', a restaurant specializing in donuts. The report outlines key aspects such as value propositions (healthy and tasty donuts, nutritional labeling, and low prices), customer segments (busy people, health-conscious individuals, online shoppers, and the middle class), and channels (website, mobile app, and social media). Key activities include order fulfillment, supply chain management, cooking, and customer service. Key resources encompass finance, chefs, food equipment, delivery vehicles, and the website. The cost structure covers employee salaries, van costs, food inventory, and marketing. Revenue streams include donut sales, customer subscriptions, and pay-per-meal options. The report also details marketing strategies, customer relationship management, and the overall strategic positioning of The Bakery.

Individual Concept

Table of Contents
INTRODUCTION:- ............................................................................................................................................................................................................3
Aims & Objectives:.........................................................................................................................................................................................................3
Mission & Vision:...........................................................................................................................................................................................................3
Marketing strategy:.........................................................................................................................................................................................................3
The Business Model Canvas ..............................................................................................................................................................................................4

INTRODUCTION:-
Business Canvas model is a kind of business tool which generally used to visualize all the building block for starting up a business this
includes, key partners, value preposition etc. This model consist of nine elements which are essential for performing operations effectively. This
project consists of a business canvas model for a restaurant named as “The Bakery”. It work toward offering tasty donuts which are filled with cream
and chocolates to its customers. These services will be provided by restaurant in its premises or through home delivery by placing online orders on its
website. The Bakery restaurant work toward offering standardized and high quality food along with its nutrition labeling in order to create value
among customers.
Aims & Objectives:
Main objective of The Bakery is to offer high quality and standardized food services to its customers at relatively low price which create
value among the targeted customers.
Mission & Vision:
Mission of The Bakery restaurant is serve its customers with delicious as well as high quality services either at restaurant or at customer's
place through online servicing to create value in front of customers.
On the other hand vision of “The Bakery” restaurant is to capture larger market share by providing customer with quality services and
maintain a healthier relations with its key partners.
Marketing strategy:
In order to create brand image and maintain its marketing position, The Bakery restaurant provide its customer an option of home delivery.
Apart from this it also uses a competitive pricing strategy where company provide its product like Donuts at relatively low price as compare to its
competitors. For maintaining its relation with customer for longer period The Bakery restaurant put more emphases maintaining interaction with its
customers like personal interaction, reward program, social media site or customer support services.

The Business Model Canvas
Key Partners
 Payment processor
 Investors
 Raw Material suppliers
 Delivery company
 Food van rental services
 Social media activity
controller
Key Activities
 Marketing &
advertisement
 Order fulfillment &
shipping
 Planning & procurement
 Supply chain management
 Delighting customers
 Cooking & serving fresh
Donuts
 Social media management
& engagement
Value Proposition
 Guaranteed healthy &
tasty donuts
 Quick delivering services
 Nutritional labeling on
packaging
 A nutritional guide for
better choice of food.
 Donuts at low cost
 High quality products
 Certified quality standard
Customer Relationships
 Personal interaction at
restaurant premises.
 Customer support
services
 Facebook, twitter & blog
 Reward program &
subscription discount.
Customer Segments
 Busy schedule people
 Prefer home delivery
 Health conscious
 Less price sensitive
 Active online shoppers.
 Middle class people
 People between age of 18 to 60
Key Resources
 Finance
 Chef & cook
 Food equipment for
preparation & its delivery.
 Delivery force
 Official website
Channels
 Official website
 Mobile based
application.
Cost Structure
 Employees salary App/website management Van cost Delivery force rental Food inventory Packaging Marketing & Advertisement
Revenue Streams
 Customer subscription
 Sale of Donuts
 Pay per meal