Business Report: BLE Implementation for Industrial Areas (Coursework)

This business report presents a comprehensive business plan for the implementation of Bluetooth Low Energy (BLE) technology, focusing on its application in industrial areas as a replacement for Wi-Fi. The report details the business's purpose, which is to provide a more secure, cost-effective, and energy-efficient data transmission solution. It outlines the customer and value propositions, emphasizing the benefits of BLE in terms of privacy, proximity detection, and reduced deployment costs. The report also explores the distributor business model, customer relationships, and the channels used for marketing and sales. Success and risk factors are analyzed, highlighting the advantages of BLE and the challenges associated with its implementation. The cost structure, including expenses related to manufacturing, salaries, and installation, is also examined. The feasibility of the business idea is evaluated using the Business Model Canvas format, which is discussed in the report and included as an appendix, along with interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The report concludes that the business idea is feasible and has the potential to succeed in the market, given the advanced nature of BLE technology and its ability to save power and provide secure data transmission.

Running Head: BLE
BLE
Name of the Student
Name of the University
Author Note

1BLE
Executive Summary
This paper deals with the implementation of a business idea revolving around BLE’s or
Bluetooth Low Energy in order to get rid of the WiFi’s inability to help data transmission
over large places and to help conserve energy. This is will be taking into consideration a
business model that will help the idea achieve profitability and the feasibility of this idea will
be checked using the Business Model Canvas Format.

2BLE
Table of Contents
BLE............................................................................................................................................0
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
BLE or Bluetooth low energy....................................................................................................3
The purpose of the business.......................................................................................................4
Customer and value propositions...............................................................................................4
Channels and customer relationships.........................................................................................5
Success and risk factors.............................................................................................................6
Cost structure.............................................................................................................................7
Feasibility of the business idea..................................................................................................7
Conclusion..................................................................................................................................8
Business Canvas Model………………………………………………………………………..9
References................................................................................................................................12

3BLE
Introduction
Implementing a business idea can be an extremely elaborate task. Business ideas need
to have a basis upon which it will be present as something that is revolutionary and positively
helpful in the environment it is implemented in. It is crucial for the business idea to be
something that will bring about positive change to counter limitations in the said environment
and to carefully implement changes that will bring about a better state in the same. For a
business idea to be positive one, one has to keep in mind the particular problem in the market
that needs to be solved and can be solved by the proposed business idea. The benefits, the
idea will present before the clients or the business has to be discussed. The business model
for the implementation of the business has to be discussed along with the interrelationships
within the model that are meant to support a successful understanding of the idea along with a
smoother functioning and implementation. The factors that will determine the success has to
be carefully managed along with the risks that might be facing the implementation.
Evaluation of the overall idea by taking into consideration of feasible it will be must be done
using the business model canvas format (Osterwalder et al., 2011). In this paper the above
discussed points will be done for a business idea that is focused on the installation of BLE or
Bluetooth low energy industrialized areas for replacing Wi-Fi technology which apparently
presents limitations that needs to be overcome.
BLE or Bluetooth low energy
Bluetooth low energy is wireless personal area network technology that has been
designed by the Bluetooth special interest Group or Bluetooth SIG which aims at various
applications in various sectors like healthcare, beacons, security, fitness and home
entertainment. This was introduced as a variant Bluetooth that helps in conservation of power

4BLE
and is designed in a way that it can be used by machines and appliances that are connected by
the internet. It will be extremely useful in providing help for transmission of data over a large
area and that can be useful in large industrialized areas because it will help replace Wi-Fi
technology as a much more secure alternative and a much cheaper alternative (Yang et al.,
2019). Since Wi-Fi is the problem that needs to be dealt with, BLE technology can be useful
in substituting the problems of the Wi-Fi and bringing in positive changes.
The purpose of the business
The BLE beacon technology is designed to replace Wi-Fi technology in large
industrialized area simply because of the fact that operating Wi-Fi over a large area can be
problematic and also requires a lot of economic resources. The business model to be followed
for this is the distributor model in which the business will be distributing and installing BLE
as required by our customers. This will help in various ways by allowing consumer privacy
and proximity detection. It also reduces deployment costs. The main purpose is to replace
Wi-Fi is a technology that is better and more advanced. BLE requires minimum energy and is
very difficult to hack and thus misuse of data will not be possible (Dickey et al. 2018). This
business is looking forward to benefit various industrial sectors like mining, petroleum and
even airports.
Customer and value propositions
Customers this is us will be people who are looking forward to easy data transmission
over large areas. Baby also be willing to save the cost of Wi-Fi by using I beacon on the BLE
beacon technology. Also looking forward to much more secure data distribution network, so
that they do not have to worry about data breaches and security issues followed by loss of

5BLE
private and confidential data, They are also trying to reduce the hassle of installation of Wi-Fi
over a large area. Is a value proposition if one wants to engage customers paste on their
present location within the industrialized venue? It also provides help in indoor navigation.
Helps in correct proximity detection. Beacons are also priced as low as $25 per unit
(Darroudi & Gomez, 2017). Are usually USB powered and can run on electromagnetic waves
instead of being national power and therefore the hassle of changing batteries is not a
problem in beacon technology. Wi-Fi which are meant to handle an extremely high traffic
can be very expensive and routers need to be connected and configured to various power
sources and thus is much more complicated than beacons.
Channels and customer relationships
The establishment of the business model and the channel that will facilitate proper
customer relationship is extremely crucial as it is a critical factor that will ensure your future
success for the company. The business model as discussed earlier is the distributor business
model (Geissdoerfer, Vladimirova & Evans, 2018). In this model the products will be sourced
from the manufacturers of the BLE and then will be distributed to the customers and installed
by the business is well. Best business will be hiring people who will be responsible for selling
really convincing the customers the advantages it can provide over the generic Wi-Fi and
business will also require people who will be able to install the devices as required by the
customers. Business can dependent on on a few contactors who are experienced in the
installation of BLE's. Therefore Installation Company is dependent primarily on an external
organisation.
The business will advertise itself online, in BLE blogs and sites so that it is easier for the
interested parties to reach it.

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The business model will also be working on the relationship that is shared with the
manufacturers of the BLE and it is crucial that the installation and the work done by the
business is up to the notch so that the company can also recommend the business and it
comes to installation and for people trying to get their hands on the technology. The
interrelationships that have to be maintained refer to the relationships that have to be
maintained by the business with the manufacturers, customers and the external agency
responsible for installation.
The customer segment for this kind of business will be consisting of customers who
are other industrialist of factory managers or organization that are responsible for working
with large industrialized areas or large industries. The customer segment me also consists of
people who are responsible for wiring of airports or railway stations for data transmissions.
Success and risk factors
Every business will operate with some factors that will benefit is success cm and
some factors which will cause acid risks and threats in the way of profits.
The success factors of this business is meaning the fact that is a technology that is
new and different than the Wi-Fi and has characteristics that make it better for various
organizations who are willing to adopt it.
A success factor for the BLE is its ability to handle data all the while conserving
battery life at a much cheaper cost. It is also easily installable over large areas (Kriz, Maley &
Kozel, 2016)
The risk factor is the company's initial dependency on external agency for the
installation of beacons throughout large industrial areas.

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Another risk factor is how well known the Wi-Fi technology is across customers who
are looking for data transmission.
Cost structure
A business needs to design a very effective cost structure in order to avoid funds
draining out for things that are not a top priority and to avoid lack of funds for important
activities. Setting up a distributorship will require a significant amount of money that will be
deposited to the manufacturer and will be rolling over on a regular basis. This business also
has to set aside a fund that will be responsible for paying off the salaries of the salespersons’
and for hiring the external business responsible for the installation of the beacons. The
installation has to be placed in a way bath allows the business some profit even after paying
off the external agency and ensuring that they are profiting from it as well. Reserve funds
must also be kept in place in case of emergencies. Warehouse cost me be required in order to
store technology and technology has to be maintained as well.
Feasibility of the business idea
The feasibility of business idea is based on the resources that are available for
carrying out the business and how well the business is carried out and the efficiency of the
people carrying out the business. This is what determines how well a business is going to do
in the market. the business model has to be carefully understood by the people who are in the
business and implementation of resources in correct places must be planned and made. There
must be enough human effort put in to ensure that the business does not lag behind in any
way. Given how huge the market interested in data transmission is, this business will profit if

8BLE
did this technology is efficiently read amongst people and people understand how that once
the technology is and how profitable it may be for them.
Conclusion
In conclusion it is evident that the business idea is customer paper is a feasible one
and will require a lot of attention to be paid for the business model that is being considered
for the same. Business model canvas format has been utilized along with all the factors it
considers to explore the feasibility of the business completely. Feasibility coupled with the
effort of the people handling the business as planned, should have the business to stand in the
market of data transmission given the product that is advanced in nature and also helps in
saving power.

9BLE
Key Partners
 The key
partner
is the
manufac
turers of
the BLE
who will
be
providin
g
products
for the
partners
hip.
 The
external
agency
responsi
ble for
installati
on of the
products
is also a
partner.
Key Activities
 Distribution of
the BLE’s.
 Installation of
the BLE’s at
large
industrialized
areas as
instructed by the
Customers.
Value
propositions
 The BLE
Beacon
technolog
y is better
than
WiFi.
 Can be
operated
over a
large
industrial
area.
 Much
more
secure
than wifi.
Customer
Relationships
 Maintaining
customer
relationships is
very important
and it is the very
core foundation
upon which this
company will
thrive upon.
 The
relationships
will be
established
online via
advertising.
Customer
segments
 Industries
 Factories
 Airports
 Railway
stations
Key resources
 Funding is
generated
using a loan.
 Products are
sourced from
the
manufacturer.
Channels
 Advertising is to
be done online
whenever BLE
is searched for.
Cost Structur
 Establishment costs are to be included within
the cost structure.
 Warehouse costs are to be considered.
 Cost of hiring external agency for installation.
Revenue Streams
 The revenue stream will be generated if the
feasibility of the idea is capitalized upon for the
benefit of the company.

10BLE
References
Darroudi, S., & Gomez, C. (2017). Bluetooth low energy mesh networks: A
survey. Sensors, 17(7), 1467.
Dickey, T. L., McCrank, C. L., Masters, J. I., Markuson, D. M., & Evans, M. S. (2018). U.S.
Patent No. 9,980,277. Washington, DC: U.S. Patent and Trademark Office.
Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model
innovation: A review. Journal of cleaner production, 198, 401-416.
Kriz, P., Maly, F., & Kozel, T. (2016). Improving indoor localization using bluetooth low
energy beacons. Mobile Information Systems, 2016.
Osterwalder, A., Pigneur, Y., Oliveira, M. A. Y., & Ferreira, J. J. P. (2011). Business Model
Generation: A handbook for visionaries, game changers and challengers. African
journal of business management, 5(7), 22-30.
Yang, Y., Jiang, Y., Misra, V., & Rubenstein, D. (2019, July). Virtual Wires: Rethinking
WiFi networks. In IEEE International Symposium on Local and Metropolitan Area
Networks (LANMAN).