Business Model Canvas Report: AIESEC and Strategic Analysis

This report provides an analysis of the Business Model Canvas, a strategic management template, applied to the case of AIESEC. The report breaks down the key elements of the canvas, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key partnerships, and cost structure. It begins with a general overview of the Business Model Canvas and its components. The report then applies the framework to AIESEC, examining how the organization, founded in 1948, operates and delivers learning experiences to young people through cross-cultural exchanges. The report references AIESEC's mission, its global reach, and its commitment to promoting peace through individual development. The analysis includes an examination of AIESEC's customer segments, value propositions, revenue models, and key partnerships. The report concludes by providing a comprehensive understanding of how the Business Model Canvas can be used to analyze and improve the strategic planning of AIESEC.

Running head: BUSINESS MODEL CANVAS
Business model canvas
Name of the student
Name of the university
Author Note:

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Table of Contents
Business Model Canvas...................................................................................................................3
AIESEC...........................................................................................................................................3
References........................................................................................................................................5

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Business Model Canvas
Business Model canvas is one of the many strategic management templates that are
integrated into new business models or existing business models (Gallay and Rubin 2015). The
following element considers the value proposition of the product, the infrastructure of the
business, the finance invested in the business and most importantly the customers of the
business. The following model can be segmented into a number of different parts namely;
Customer Segments- A particular organization serves one or more consumer segments.
Value Propositions- The main aim of value proposition is to solve the problems of the customer
and satisfy their different needs (Dudin et al. 2015)
Channels- Communication, sales channels and distribution are used as channels to deliver the
different needs and choices of the customers of the organization
Customer Relationships- A proper and efficient customer relationship are established by means
of proper communication
Revenue Streams- Revenue is generated by successfully solving the problems of the customers
Key Resources- Key resources are the elements that are needed to deliver the value propositions
of the customers that the particular organization serves (Gallay and Rubin 2015)
Key Partnerships- The organization enters into different agreement to outsource some activities
whereas some of the resources are acquired from within the enterprise itself
Cost Structure- The elements present within the business model are the key determinants of the
cost structure.

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AIESEC
AIESEC was formed in the year 1948 just after the Second World War (www.aiesec.in).
The organization was formed as a result of the hard work of seven youths across seven different
countries who dreamt of uniting the world with the exchange of cross cultural vows. They
believed that change is a long term process and aimed to change one person at a given time
through internships. The organization was able to establish itself in across 50 countries and
deliver learning experiences to over 40,000 young youth. In the year 2010, the organization was
able to achieve a staggering figure of 10,000 individual experiences across the world in just one
year which was a record in itself. The main aim of the organization is to strive for peace that
would help the human being (Zolnowski Weiß and Bohmann 2014).

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References
"AIESEC." AIESEC. N.p., 2017. Web. 18 Nov. 2017.
Dudin, M.N., Kucuri, G.N., Fedorova, I.J.E., Dzusova, S.S. and Namitulina, A.Z., 2015. The
innovative business model canvas in the system of effective budgeting.
Gallay, R. and Rubin, J.L., 2015. The Marketing of Aiesec, A Non-Profit, Service Organization.
In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference(pp. 572-
573). Springer International Publishing.
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, pp.1474-1486.
Zolnowski, A., Weiß, C. and Bohmann, T., 2014, January. Representing Service Business
Models with the Service Business Model Canvas--The Case of a Mobile Payment Service in the
Retail Industry. In system sciences (HICSS), 2014 47th Hawaii International Conference on (pp.
718-727). IEEE.