Customized Online Lectures and School: Business Model Canvas

This project outlines a business idea for a customized online lectures and school platform, addressing the challenges of undifferentiated internet resources and the impact of social media on learners. The core concept involves creating a controlled platform for academic video streaming, learning materials, and socialization, offering convenience, quality, and customized services to students, teachers, tutors, lecturers, and researchers. The project details the entrepreneurial problem, idea benefits, value creation, and key success factors. It utilizes the business model canvas to explain how value will be created, delivered, and captured, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The platform aims to provide free access to educational materials, customized search, and a secure environment for interaction, potentially generating revenue through advertising and a research portal. The business model focuses on a value-driven structure, leveraging data integration and automation for scalability and profitability, with partnerships with educational institutions and internet service providers. The project emphasizes the importance of customer relationships, offering 24-hour customer service and regular software updates, and highlights the key resources and activities required for success.

Running head: BUSINESS IDEA 1
Customized Online Lectures and School
Student Name
School Name

BUSINESS IDEA 2
Executive Summary
Customized online lectures and school is a modern approach to information sharing in education.
The whole idea is founded on the increased growth of internet resources which is
undifferentiated, which has become an inconvenience and not easily verifiable. The emergence
of social media has also taken up much of the learner’s time. We are integrating this into one
platform. We will gather information on education and research into one specifically controlled
platform for easy access and retrieval. The business model canvas used is also addressed.

BUSINESS IDEA 2
Contents
Executive Summary.....................................................................................................................................2
Customized Online Lectures and School......................................................................................................4
Entrepreneurial Problem.............................................................................................................................4
Idea benefits................................................................................................................................................4
Value Creation.........................................................................................................................................4
Key Success Factors.....................................................................................................................................5
Business Model Canvas Used......................................................................................................................5
Customer Segment..................................................................................................................................5
Value Propositions...................................................................................................................................5
Channels..................................................................................................................................................6
Customer Relationship............................................................................................................................6
Revenue Streams.....................................................................................................................................6
Key Resources..........................................................................................................................................6
Key Partners............................................................................................................................................6
Key Activities...........................................................................................................................................7
Cost Structure..........................................................................................................................................7
References...................................................................................................................................................8
Appendix.....................................................................................................................................................9
Business Model Canvas...........................................................................................................................9

BUSINESS IDEA 2
Customized Online Lectures and School
Entrepreneurial Problem
Entrepreneurial problem is a viable and feasible idea which when exploited make value to
both entrepreneur and targeted customers. Customized online lectures and school is educational
service packaged on a website and a software application. It will provide a free search engine to
students, teachers, tutors, and lecturers as well as researchers, for academic video streaming and
upload, research, learning materials and socialization, Unlike the current search engines which
index all types of information to their database with few controls, our customized website and
application will use a well-controlled system for purposes of relevance, convenience, and quality
services to the users. The information on the internet is large and undifferentiated, so the main
objective is to target a small part of it with the relevant information needs.
More and more people are looking for convenience and efficiency balanced with quality
and value. This idea also pursues to provide free customized online lectures and certifications
from different known universities and colleges (Kim, 2012). Unlike YouTube and other online
webs offering free video streaming and paid educational services and target divergent market,
our service will be customized to match the needs of academicians.
The service will be of value to the targeted group in various ways, namely; convenience
because everything is organized and tailored, for instance, a section on education has university
or college name, the name of the courses offered and lecture materials both videos and
documents (Goste, 2016). Fast and safe search; free training and examinations especially to those
students who cannot afford school fees, this offer is unlike others where there is free training
with paid examinations and certification; the information will be updated regularly to make
changes with time.
Idea benefits
Value Creation
Subscribers are expected to create an account through which they are uploading learning
materials. Through those uploads, adverts will be embedded with according to the clients’ needs.

BUSINESS IDEA 2
Subscribers will be paid upon successful adverts through their videos at a variable rate to be
agreed.
Key Success Factors
The following are the key to the success of our service brand, namely; access to unique
lectures from different universities, customer value creation and convenience, direct distribution
channels, customized service to our clients and partners (Brillois, 2015).
Business Model Canvas Used
This model will explain the rationale of how we intend to create, deliver and capture
value. Our business model canvas will involve nine building blocks, namely; customer segment,
value proportions, channels, customer relationships, revenue streams, key resources, key
activities, key partnerships and cost structure (Oliveira& Ferreira, 2010).
Customer Segment
Internet market is big and growing and is expected to double every decade. The
information market is also increasing and becoming voluminous and complex for easy and
convenient retrieval. Our main objective is to provide easy, convenient, safe, and quality services
to students and other stakeholders in the academic arena. Wwe are going to improve ways of
access to educational materials and lectures and research to education stakeholders.
Value Propositions
Our website and software application will offer a wide range of values in education. Our
service will offer customized search, free service, easy accessibility information, conveniently
organized resources, and a whole new experience. Students and teachers will play a part in
controlling information uploaded by voting them according to content, quality, and relevance.
Those rated below a certain threshold will be dropped. Our team will be working to ensure any
information shared meet criteria of well-controlled quality assurance.
The service will also provide a portal for student-teacher interaction either via voice or
video. The service will be free to students and voluntary from teacher registered under our
license. The portal will also be used as a chat room for students to interact. The good thing about
this it will act as a substitute for other mainstream social media. The clients will also have

BUSINESS IDEA 2
control to their information and privacy. They will be able to restrict who see their posts and
profiles depending on the course taken, the school enrolled, or any part he or is playing on our
platform.
In other words, our platform is the place to be for the students, teachers, lecturers, tutors,
and researchers. The system will also have modules for each of these categories so that no one
sign in as a lecturer whereas is a student and vice versa (Rognerud, 2014). Each of these groups
will be assigned their specific categories with certain criteria being used to for enrollment to
ensure confidentiality and relevance in the selected category. Each category will also enjoy
certain rights privileges from the other apart from those shared.
This idea will attract the interest of the academicians, researchers, scientists alike who
need to interact and create networks with others in a well-controlled platform. And because of
the sensitivity and awareness of clients’ rights to their privacy control, we will offer this way for
them to choose.
Channels
This is how our service intends to provide value to the target customers. Our customer
will access our services through website and mobile and desktop software. The services will be
free. Other services offered will be paid advertising. The advertisers will only have to access our
website then pay for their advert which will be then taken over by our technician for
customization and optimization.
Customer Relationship
We value our customers, so the relationship with them has to be good. Visitors to our site
and software will have 24hrs customer care chat room and call for any inquiries. We will offer
free customized premium services which will help create the bond between the customers and us.
Our software will get updates regularly to patch securities and upgrades.
Revenue Streams
Our revenue stream will be from advertising services. At some point in long-run, we
expect to create a research portal where a pool of ideas will be conceptualized, build on, and
explored by those subscribed to the channel at a fee. It will act as a hub for researchers to test
their ideas with other researchers’ contributions.

BUSINESS IDEA 2
Key Resources
The key resources we expect to use are the programmers, information science and
technology technicians, data centers, internet providers, patents and copyrights, a permanent
office, computers and start-up finance.
Key Partners
Our venture will partner with internet service providers, data centers, schools, and
universities. Partnering with colleges and universities is critical to making sure that we have
quality lectures and educational resources. We will also partner with government education
agencies for quality control and assurance of the courses we will be offering.
Key Activities
The company will be undertaking management decisions, research, and development,
recruitments, marketing to solicit advertisements and customer services.
Cost Structure
We are offering a value-driven structure of service. Our clients expect quality lectures,
tutorials, researchers, projects and more, with a platform for networking securely and privately.
Since our venture is a web-based start-up and relies heavily on a high degree of data integration
and automation, which often have relatively low capital and operating cost, the value-driven
structure is suitable (Osterwalder & Pigneur, 2010). We will be able to offer solutions that are
highly scalable and very profitable once we hit certain customers’ base.

BUSINESS IDEA 2
References
Brillois, B. (2015). Successful start-ups & key success factors. A Study of the Fast-Growing
Firms. Pearson.
Goste, M. (February 22, 2016). 7 Critical Success in Driving a Successful Start-up. KickStart
Alliance. Retrieved April 2018 from www.kickstartall.com.
Kim, L. (2012). 5 Critical Success Factors for Early Stage Start-ups. Retrieved April 2018
from www.inc.com
Oliveira, M., Ferreira, J. (2010). Business model generation: A handbook for visionaries,
game changers, and challenges. African Journal of Business Management Vol.5(7),
Retrieved 29 April 2018 from www.academicjournals.org/AJBM
Osterwalder, A., Pigneur, Y. (2010). Business model generation. New York publishers
Rognerud, J. (March 11, 2014). The Key Factors of Website Success. Entrepreneur.
Retrieved April 2018 from www.entrepreneur.com

BUSINESS IDEA 2
Appendix
Business Model Canvas
KEY PARTNERS
i. Learning
institution
s
ii. Internet
service
providers
iii. Education
agencies
iv. lecturers
Key Activities
i. Key
manageme
nt
ii. Hiring
iii. Decision
making
iv. marketing
Value
Proposition
i. Customize
d
ii. Search
iii. Free
service
iv. Easily
accessibilit
y
informatio
n,
v. Convenient
ly
organized
resources
vi. Whole new
experience
Customer Relationships
i. 24hr customer
service
through chat
room
ii. Free
customized
service
iii. Updated
software
Customer
Segment
Specific segment
involving
students,
teachers, tutors,
lecturers,
researchers, and
scientists
Key Resources
i. Data bases
ii. Automation
devices
iii. Internet
providers
iv. Property
Intellectual
v. Copywrite
and patent
Channels
Direct to the
clients especially
advertisers
through the
website and
software
application
Cost Structure
i. Value-driven
Revenue Stream
From advertisement
Research hub for students and scholars