Conestoga College BUS8470: Sustainable Business Model Canvas Analysis

The assignment focuses on the application of a triple-layered business model canvas (BMC) to a sustainable business opportunity. The student analyzes the economic, environmental, and social aspects of the business model. The economic section examines key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structures, and revenue streams. The environmental component explores supply chains, production, functional value, end-of-life considerations, use phases, inputs, distribution, environmental impacts, and benefits. The social aspect covers local community involvement, governance, social value, societal culture, end-users, employees, scale of outreach, social impacts, and benefits. The assignment aims to demonstrate understanding of how to integrate sustainability principles into a business model, considering various stakeholders and impacts. The provided solution offers a comprehensive framework for evaluating and designing sustainable business strategies.

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business models, ARTEM Organizational
Creativity International Conference, 26-27 March 2015, Nancy, France.
ECONOMIC Business Model
Define your Sustainable Business Idea (incl. main products/services (lines/types/categories), and role of your business, e.g. producer, wholesaler, retailer, etc.:
Key Partners

The key partners of the
construction business idea will
be include the likes of the
different types of the
stakeholders involvedin the
business and the suppliers in
the construcion business. The
key partners in this cse are
the;
a. Suppliers
b. Labouerers
c. Stakeholders
Key Activities
 The key activities includes
thelikesof;
a. Value proposal
b. Presenting value for
the construction
materials
c. Ensuring best quality
construction materials
Value Proposition
 The value proposition for
the suppliers;
a. Good profit
b. Proper business
 The value proposition for
the customers;
a. Best Quality
construction materials
b. Best prices in the
market
Customer Relationships
 The customer
reslationship msut be
establishedbeyond the
commercial needs. Some
of the major features of
the customer relationship
includes;
a. Transparency
b. Best Quality
c. Best value proposal
Customer Segments
 The customer
segementation is as
follows;
a. Demographic
segmentation
b. Segmentation based
on capability
c. Geographical
Segmentation
Key Resources
 The majorresources for
the organization includes;
a. Finance
b. Manpower
c. Transportation
sources
Channels
 There are different
channels for reaching out
to customers.Some of
them are as follows;
a. Communicaiton
channels
b. Local campaigns
c. Promotional
campaigns

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business models, ARTEM Organizational
Creativity International Conference, 26-27 March 2015, Nancy, France.
Cost Structure
 Revenue through annual sales and Promotional and Marketing campaign
Revenue Streams
 The revenue streamsdepends on the ability or capability to promote the
construction materials
ENVIRONMENTAL Business Model
Define your Sustainable Business Idea (incl. main products/services (lines/types/categories), and role of your business, e.g. producer, wholesaler, retailer, etc.:
Supply Chain
 A well structured supply
chain involving a large
range of suppliers is key to
the formation of a
sustainable business
model.
Production/Operations
 Theproduction/operationsof
the business model can
achieve suustainability by
means of using
contemporary business
activities and business
success in themost effective
manner.
Functional Value
 The functional value of the
production depends on the
amountof goods that the
buyer buys and the
revenue earned from
them.
End-of-Life
 The end of life for a good
comes forward at the
maturity stage where the
product cannot be used
anymore.
Use Phase
 The use phase can define
the end of the life of the
goods.

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business models, ARTEM Organizational
Creativity International Conference, 26-27 March 2015, Nancy, France.
Inputs
 The inputs regarding the
market and the sustainable
business operations can
only be gained through
proper intervention and
business operations
Distribution
 The wholesalers, retailers
and the distributors are the
ones who are responsible
for distributing the goods
among the customers
Environmental Impacts
 The construction goods and the different types of the goods that are used in
the industry areharmful for theenvironment and thus the management of
these industries has to take the ultimate measure toe ensure success.
Environmental Benefits
 Sustainbale measures and green technologiescan help to make the pollution
much lesser in amount.
SOCIAL Business Model
Define your Sustainable Business Idea (incl. main products/services (lines/types/categories), and role of your business, e.g. producer, wholesaler, retailer, etc.:
Local Communities
 Involvement of the
localcommunities can be a
boon for the organization.
The involvement of
different communities can
shape up thefuture of the
organization.
Governance
 The governance of the
company can either be,
a. Autonomous business
unit
b. Multinational public
company
Social Value
 It is important for the
company to present a
strong social value to the
customers. Some of the
social value for the
customers includes;
a. Offering the customers
Societal Culture
 The societal culture
includes the;
a. Change in individuality
b. Change in
responsibility
End-user
 Financial Boost
 Lifetime Insurance
 Other benefits

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business models, ARTEM Organizational
Creativity International Conference, 26-27 March 2015, Nancy, France.
the best valueof the
products
b. Offering the best
possible quality to
improve the quality of
life
Employees
 Employee welfare funds
 Employee health care
funds
Scale of Outreach
 Some of the different
scales of outreach includes
the likes of the;
a. Education andMicro
credit services
b. Other benefits for the
employees
Social Impacts
 Some of the social impacts includes the likes of;
a. Better communication
b. Better success
Social Benefits
 Some of the social Benefits includes the likes of;
a. Social success
b. Personal and Professional growth