Innovation and Business Model Design: Soapsmith Canvas Report

This report presents a Business Model Canvas analysis of Soapsmith, a UK-based wellness and body care company. The report begins with an introduction and outlines the business model canvas, which includes key partners, activities, resources, value propositions, customer relationships, customer segments, channels, cost structures, and revenue streams. The canvas provides a comprehensive overview of Soapsmith's operations, from raw material suppliers to online distribution and marketing. The report also discusses the importance of consumer relationships, such as product attentiveness and after-sales service. The report highlights how the business model canvas can be used to understand how an organization operates and the ways in which it can be used to improve business performance. Finally, the report includes references to relevant academic sources that support the analysis and understanding of business model design.

Business Model Canvas

Table of Content
•. INTRODUCTION
•Soapsmith Business model Canvas
•Conclusion
•References

INTRODUCTION
•Soapsmith is UK based Wellness
and body care company.
•It offers consumers wide range of
scents, body care and hand care
products.
•This PPT describes the Business
canvas model for the firm.

Business model canvas of Soapsmith
Key Partners
• Raw Material Supplier
• Delivery Partner
Key Activities
• Manufacturing
• Marketing
• Distribution
• Research and Development
Key Resources
• Workforce
• Technology
• Online distribution
• Capital
Cost Structure
• Logistical Capability
• Advertising
• Levy
• Fresh Physical Acquisition
• Industrial maintenance
• Payment

Business model canvas of Soapsmith
Value Proposition
• Scent, body and wellness products
• Responsible wellness products
• Large Product Portfolio
Consumer Relationship
• Product Attentiveness
• Shopper support
• Afterward Sales Service
• Environment friendliness
• Multiplicity
Consumer Segments
 Middle-income consumers
 Low-income consumers
 Female consumers
Channels:
• Website
• Social media
• Online retailers
Revenue stream
• Own Website
• Online retail

CONCLUSION
•From the above discussion it is evaluated that business model canvas can be
used for accurately understanding the ways in which an organization operates.

References
•Umar, A., Sasongko, A. H. and Aguzman, G., 2018. Business model canvas
as a solution for competing strategy of small business in Indonesia.
International Journal of Entrepreneurship, 22(1), pp.1-9.
•Villena, V.H. and Dhanorkar, S., 2020. How institutional pressures and
managerial incentives elicit carbon transparency in global supply chains.
Journal of Operations Management, 66(6), pp.697-734.
•Waghmare, R.B. and Golhar, D., 2017. Knowledge Creation at Incubation for
Business Model Innovation: The Conceptual Understanding. Journal of
Commerce and Management Thought, 8(4), pp.673-683.