This assignment presents a detailed solution for a Business Model Canvas (BMC) assignment, focusing on the creation, iteration, and reflection of a business model. The solution includes three versions of the BMC, each building upon the previous one. The first version outlines the initial business idea, covering key partners, activities, value propositions, resources, cost structure, customer segments, channels, and revenue streams. The second version reflects changes after a pitch, highlighting adjustments to key components based on feedback and further analysis. The third version, not fully provided in the solution, would represent the final refined version. Each version is accompanied by a reflection section, detailing the thought process, learning experiences, assumptions, and insights gained throughout the process, including the value of action learning sets and group dynamics. The assignment demonstrates a practical application of the BMC framework, showcasing the iterative nature of business planning and the importance of adapting to new information and challenges. This assignment is available on Desklib for students to review and learn from.
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