Analysis of a Fitness Product Business Model Canvas

This assignment presents a business model canvas for a fitness product, meticulously detailing its key components. It outlines the value proposition, focusing on providing quality products at low rates and maintaining long-term customer relationships. The canvas identifies target customer segments, channels for reaching customers (online systems, advertisements, and social media), and key activities such as using the latest technologies, maintaining good supplier relationships, and offering discounts. Key resources include natural, financial, and human resources. The revenue streams are generated through product sales, with customers willing to pay low prices for good quality. The cost structure includes expenses related to human resources, product selection, and key activities. The assignment provides a comprehensive overview of the business model, offering insights into its operations and financial aspects.

The Business Model Canvas
Key Partners
 People who have
interest in fitness
 people who can
afford to invest on it.
 partners will be who
spread the message of
importance of fitness.
 Suppliers will be
whole sellers shop,
retailers
 resources for the
partners will be through
social sites such as
Facebook, Instagram,
display advertisement,
through friends and
relatives etc.
 partners set a target
in order to sell
particular product
during a day using
discounts offers.
Key Activities
 Using latest
technologies and
apply it on product
 it can deliver its
product through
online and establish
various medium
like whole seller
shops.
 To maintain good
and long term
relationship with
public it supply best
quality of product at
low rates.
 Focus more on
quality rather the
price but revenue
stream should not
be so wide and earn
limited profit at
initial level.
Value Proposition
 Providing good
quality of product at
low rate, maintain
long term
relationship to build
brand image, try to
solve every problem
of customers.
 If customer problem
is related to faulty
or damaged product
then try to replace
that product and
satisfy them at own
level.
 Product offer-
gloves, yoga mats,
gym t-shirts,
complete workout
suppliers, straps,
polar loop and
complete
monitoring system.
 Customers need are
satisfying at own
level by providing
best quality of
product and keep
them happy so that
they come again
visit the shop .
Customer
Relationships
 Long term
relationship is
needed by the
customers.
 We establish a good
and brand image in
front of customers.
 Other product are
quite costly
according to
customer's point of
view that is why
they are not
purchased.
Customer Segments
 We are creating
values for our
regular customers
and to those who
are not visit our
store once.
 The customers who
purchase only from
this shop and give
feedback as well as
suggestion about
our service are the
best and important
customers .
Key Resources
 natural, financial
and human
resources are to be
used for innovation
in the existing
products.
 Purchase or sell
their product online
using latest
Channels
 Our customers
wants to reached us
through online
system but recently
they come to us by
reading
advertisement and
pamplates or
banners

technology.
 Want to establish
long term
relationship with
customers in order
to provide low cost
material but with
good quality.
 Revenue generated
by the partners and
own saving funds.
 our channels are
integrated with
societies and sell a
product as per their
need.
 Yoga mats are
efficient as they are
available in cheap
rate with good
quality.
Cost Structure
 Products such as
mats, deodorant,
sports shoes, gym
equipment are the
cost inherent in
business
 human resources are
the most expensive
resources offering discounts
on small item is
quite expensive key
activity because
selecting item from
many is time
wasting.
Revenue Streams
 Customers are
willing to pay low
price as per the
market but want
best quality .
 They are paying to
satisfy their own
need.
 They are currently
paying through
cash, online
transaction or
through banking.
 Almost customers
want cashless
system but old age
people did not know
how to pay online
so they pay through
cash only.
 Almost 50 to 70
percent from each
stream will be
contributed in

overall revenues.