BUSN 3027: Business Model Canvas Report for Glenn Alderson Photography

This report provides a comprehensive analysis of Glenn Alderson Photography using the Business Model Canvas framework. The report begins with an introduction outlining the objective and structure, followed by a detailed examination of the company's value proposition, customer segments, customer relationships, channels, key partners, key activities, resources, revenue streams, and cost structure. It further explores the digital technologies employed by the company, identifies its objectives and challenges, and discusses relevant concepts such as activity-based budgeting and marketing strategies. The report concludes with recommendations for the company's future development, emphasizing the importance of efficient marketing and administrative practices. The analysis is based on the provided client information and the principles of the Business Model Canvas.

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gLENN aLDERSON pHOTOGRAPHY
Business Model Canvas
Business Model Canvas of Glenn Alderson Photography

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Table of Contents
Introduction................................................................................................................................1
Glenn Alderson photography.....................................................................................................1
Value proposition...................................................................................................................1
Customer segment..................................................................................................................2
Customer relationship............................................................................................................2
Channel..................................................................................................................................3
Key partner & key activities..................................................................................................3
Resource.................................................................................................................................3
Cost structure.........................................................................................................................3
Revenue stream......................................................................................................................3
Digital technology..................................................................................................................4
Objective & challenges faced by the company......................................................................4
Relevant concept....................................................................................................................4
Strategies................................................................................................................................4
Conclusion..................................................................................................................................5

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Introduction
Business model canvas is a lean startup and strategic management template which is used for
documenting and developing new business models. Business model canvas contains elements which
describe the company’s key partners, activities, resources, value proposition, customer relationships,
and customer segments. To the organization, business model canvass helps in developing a portfolio
of ideas (Enterprising Oxford, 2019).
Glenn Alderson photography “will elaborate more in person” is the winner of the SA wedding
photographer of the year 2014, 2016 and 3rd every other year with a rating of 99% (Gleen Alderson
Photography, 2019). The objective of this report is to explain the business model canvas of Glenn
Alderson photography, digital technology that the company uses, changes and recommendation for
future development.
Glenn Alderson photography
Value proposition
1. The company provides smooth running, relaxed days, great planning to the customers while
performing their work. Effective planning is done by the organization while doing works which helps
them in customer’s proposition.
2. Their kiss package also helps in customer proposition as their kiss package is different from all
wedding packages and it is a very attractive policy for the organization.

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(Gleen Alderson Photography, 2019).
Glenn Alderson photography value proposition extends to the provision of a solution to various
problems faced by budget-friendly customers.
Customer segment
The targeted consumers for the services offered by Glenn Alderson photography include
demographics segment, geography segment, media, and any other relevant behavior market.
In various segments, the company includes 21-45 age of people, middle to high income, nurses and
teachers who are on social media and Facebook mostly.
Geographic segmentation parameters include- country, city, villages, urban/rural, climate and
weather, population density.

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Customer relationship
Customer handling at the company has proved to be a significant source for the success of the
company. Indeed, customer relationship has emerged as a secret weapon for the success of the
company. Various ways through which customers can fix an appointment are:
The inquiry, book a meeting in a cafe, venue decided or on the phone call, follow up emails,
Facebook support in the lead up to the day.
After confirming of the deal, few samples are sent after wedding via Dropbox and final album via
USB in 8-10 weeks. Instruction regarding the design album can be sent by the customers and after
changes, the same is delivered in 3-4 weeks.
Customers can fix a meeting regarding maternity function, newborn, potential family photos.
Channel
Channels which are used by Gleen photography to became successful are social media- Facebook &
Instagram, Google and by word of mouth. Distribution of channels helps in the growth of the
organization.
Key partner & key activities
Key activities of the organization are to plan the meetings, follow up the same, photograph the
wedding day, professional edit of the photographs. Whereas, the key partners of Gleen Alderson
photography are, other wedding suppliers, ABIA wedding, AIPP.
Resource
Without resources\assets, a company cannot perform its activities. The main resource of Gleen
Alderson Photography is photographer, editor (Siva), album designer and manufacture (Sydney).

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Cost structure
Gleen Alderson photography is labor intensive. They have to hire main shooters and photographers,
editor, uses and packaging, album bookkeepers, accountant, Photoshop fees as well as updated
equipment.
Revenue stream
The ways of generating revenue are subscription fees, social media, online groups.
Digital technology
Digital technology enhances the company’s success. Various types of websites, software are used by
the company to add up their growth. Various types of Lightroom, photoshops, photo mechanic,
online wedding album software are used by the company to achieve success.
Objective & challenges faced by the company
One of the main objectives of the company is to target a specific market and achieve success in that
particular market with satisfying the customer's needs and achieving the customer's goals.
Whereas, the challenges which were faced by this organization was booking more photographers on
already booked dates. Increasement in peak off dates particularly in winters with Darwin and tropics.
Arranging a destination wedding is also one of the challenges faced by the company. Their kiss and
intimation package was also a challenge for them, as it was not approved by the whole society.
Relevant concept
The budget for winter is one of the areas which needs to focus by the company. For that proper
budget, concepts are needed like activity-based budgeting which states that the budget should be
formed by considering all cost. It helps the business to develop in times of inflation as well
(Accounting Tools, 2018). As well as, new market techniques should be used for the development of
business, for example, Affiliate marketing, Content marketing (Benson, 2017). A knowledgeable

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accountant should be appointed which can help them in forming proper budget especially for the
time of winters.
Strategies
It is advised to the consulted team, that their admin sector should fetch more photographers which
can help in proper marketing of business and leads in the business growth. Admin should take care
of the time, wastage of time should be eliminated and proper time should be given to each and
every deals.
Conclusion
Gleen Alderson Photography helps in seizing a couple's special wedding day. Wedding photography
is their main desire. With their natural ability of storytelling, they have extended the service
throughout Australia as well as globally. They also offered various range of packages. Although they
deal with some of the limitations in their budgets as well as in human’s resources department but
then also they are able to achieve the tagline of a winner of the SA wedding photographer of the
year 2014, 2016 with a rating of 99%.

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Bibliography
Accounting Tools, 2018. Activity-based budgeting. [Online]
Available at: https://www.accountingtools.com/articles/activity-based-budgeting.html
[Accessed 12 April 2019].
Benson, R., 2017. 9 Types of Digital Marketing. [Online]
Available at: https://www.sparklogix.com/9-types-of-digital-marketing-and-how-to-use-
them/
[Accessed 12 April 2019].
Enterprising Oxford, 2019. Business Model Canvas Explained. [Online]
Available at: https://www.eship.ox.ac.uk/business-model-canvas-explained
[Accessed 12 April 2019].
Gleen Alderson Photography, 2019. About Gleen Alderson and Team Gap. [Online]
Available at: https://gapweddingphotography.com.au/about-us/
[Accessed 11 April 2019].
Gleen Alderson Photography, 2019. KiSS- Keep it Sweet N Simple. [Online]
Available at: https://gapweddingphotography.com.au/kiss-package/
[Accessed 12 April 2019].