E-Commerce System Report: SWOT and Analysis, DMU IMAT5211

This report provides a comprehensive analysis of an e-commerce system designed for distance learning, focusing on the context of De Montfort University (DMU). The report begins with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, evaluating factors such as the flexibility and accessibility of online learning, the challenges of practical implementation, and the competitive landscape. Following the SWOT analysis, the report applies Porter's Five Forces framework to assess the competitive dynamics of the distance learning market, considering the bargaining power of clients and suppliers, competitive rivalry, and the threat of new entrants and substitutes. The analysis also identifies Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) for DMU's distance learning program, including client involvement, course diversity, and instructor support. Finally, the report offers recommendations to mitigate risks and enhance the effectiveness of DMU's e-commerce system, emphasizing website design, communication tools, and marketing strategies to improve client engagement and program success. The report concludes with a list of references used in the analysis.

Running head: E-COMMERCE SYSTEM
Report
On
E-Commerce System
Name of the Student
Name of the University
Author note:

1E-commerce system
Part 1
SWOT Analysis –
STRENGHT
There is no limit of physical
boundary.
www programes has significantly
influenced the online
communication and feedback
process.
Distance laerning process is
accepted by AICTE, hence no legal
drawbacks are there.
All sort of perticipents such as
school, college students as well as
the employs.
knowladge gaining facility since,
some of the students are employed.
Last but no the least this process is
less expansive than the contact
education process.
WEAKNESS
Industrial acceptibility is less.
Due to short time period the practical
enhancement is less.
Adoption of highly featured system
can cause problem.
Impression of distance mode students
is not impressive to most of the
teachers.
Less availibity of teachers 24*7.
Difficulty in monitoring project
progress.
Problems regarding revision.
OPPORTUNITIES
Wide range of user accesibility.
Interaction with universities and
students accross the world.
Due to the employed students there
will be a significant demand of it in
future.
programs are need based.
Most of the offered programs are on
top tranding topics.
THREATS
There might rised question on
Practical implementation.
Less importance proved to distance
mode students over contact mode
students.
Low industrial acceptance.
High chance of getting trouble
regarding practical projects.

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Strength – According to the SWOT analysis of the process of Distance learning there are
several strengths present in the field of education while comparing this which other teaching
procedures. There is no demographical limitation of learning since this process is a location
independent application. Along with this there is no limitation of physical boundary thus, the
student can access the facility from anywhere anytime. This study procedure also include the
facility of employ teaching method by which there is no limitation of student age or category.
Along with the above strengths these courses are more affordable as this cost less compared
to the others.
Weakness – Followed by the conducted SWOT analysis along with the strengths there is a
significant range of weakness present in the process of Distance learning. Since, this
procedure has less physical contacts hence, most of the industries and universities treated the
distance mode student with less priority. As per the analysis since, the user should perform
the practical in their own system is it difficult to perform it efficiently as there will be
problem regarding system version and capability. Along with these weakness there is a major
drawback regarding project monitoring and supervision.
Opportunity – Followed by the SWOT analysis several opportunities of Distance learning
has been observed such as due to wide range of accessibility the effective interaction between
the students across the world is possible as well as there is a high advantage for employed
students since, distance education offers location independent learning facility along with this
the offered courses are most of the time based on top trending topics.
Threats – According to the investigation there are few significant threats present in Distance
learning. As per the above discussion since there is a problem regarding supervision thus, the
developed projects are most of the time treated with less importance. Along with this there is
a high chance of facing problems while performing any practical task.

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Recommendation to mitigate the threat factors of Distance Learning –
In order to reduce the threats related to Distance learning the organization needs to
understand the student needs and work accordingly. The tutor should always work on
standard system which has the high possibility to get accessed by the students. Along with
these factors the government should set desired rules in order to provide the rights to the
distance mode students. By providing the effective tutor contact process some of the
problems related to the teachers availability can be resolved.
Part 2
Applying Porter’s five forces in order to analyze Distance Education:
In order to analyze the market position and competency of Distance Learning porter’s
five forces analysis has been conducted. Brief discussion of those forces are described below:
Bargaining power of clients – In this force of Porter’s five forces analysis the power of
client’s bargaining has been discussed. Here it has been observed that most of the clients
demands high quality service with less payment. This force can affect the profit and quality
of any distance education organization. Since, DMU’s has offers less expensive courses the
chance of the occurring this force is low.
Competitive rivalry – This threat is about the competition present in the market which is
providing the services similar to the DMU. This force can affect the market position of
DMU’s distance learning procedure. Since, DMU is one of the popular university in UK the
possibility of getting replaced by any other university in low.
Threat of new entrance – However, this force is about the new organizations who is
providing the similar services to the client trying to get establish in the market. The
possibility of getting affected by new entrance is low as DMU has a great popularity and
impact on the UK’s population.

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Bargaining power of supplier – This this case the demands of suppliers has been discussed
as most of the suppliers wants to provide low quality of service with highest payment. This
force can affect the market position of any distance learning organization. As DMU is
offering less expensive course the chances of increasing the course rate cannot be avoided.
Hence, the chance of this force is moderate.
Threat of Substitution – Threat of being substituted by any other university is low as there
is DMS has an impactful reputation over the UK population.
Objective Critical success factor Key Performance Indicator
An effective and less
expensive method of
education
Technology has surely helped
the process of distance learning
approach as well the support of
instructor has definitely derived
this approach towards its the
success.
Online demographic approach.
Client’s involvement.
Course Diversity.
An approach to provide a
wide range of higher
education.
In order to offer variety of
courses to learn which has
helped drive this approach
towards the success.
Client’s involvement.
Instructor’s corporation.
An approach which helps
to offers education at any
age.
Since, it has the facility to
educate people at any age.
Thus, it has gain an exceptional
popularity.
Tutors corporation.
Advance technical knowledge.

5E-commerce system
Part 3:
In order to mitigate the risk factors and drawbacks which has been observed from the
above investigations sever technique needs to be adopted. Along with the risk reducing
factors the tactics of enhancing the work efficiency, acceptability and online communication
tools of DMU’s distance education procedure has been mentioned below:
 In order to provide the student the best quality service at first it is essential to attract
the client’s towards the approached application thus it is necessary to design a website
with professional design structure.
 Clear and attractive page structure.
 Attractive images related to the topic which will surely catch the client’s attention.
 In formative content factors can also help to enhance the client’s interest towards the
website.
 Relevant discussion and presentation.
 Use of simple language.
 Randomly asked questions.
 The website should be easy to handle since the user required efficient search result,
effective payment process in order to perform their operations.
Communication tools –
In order to enhance the profit and popularity of DMU’s distance education the
organization should follow several marketing technique to engage the client’s. Those
strategies are described below:
 The organization should opt for video advertisement tool which must be attractive and
should must contain informative content in it in order to enhance the client’s attention
towards their website.

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 The advertisements must content colorful animated pictures and graphics which will
help to enhance their impact on customer.
 The organization should opt for providing few free interesting quiz questions in order
to build the client’s interest.
 The website must contain live chat facility in order to address the student queries.
 DMU should take a step towards advertising their services through the social media.
Following the above strategies the drawbacks related to Distance learning can be mitigated.

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Reference
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