Competitive Strategy: University Business Development Report

This report comprehensively analyzes competitive strategy in the modern business environment, emphasizing the significance of strategic planning and innovation for organizational success. It explores the core components of effective strategies, including resource allocation, competitive advantages, and sustainable practices. The report delves into business model innovation, highlighting its role in gaining a competitive edge and the importance of adapting to changing market dynamics. Furthermore, it examines the CAGE (Cultural, Administrative, Geographic, and Economic) framework, illustrating how these factors influence international trade opportunities and the strategic decisions of higher education institutions, such as Laureate International Universities. The report concludes by underscoring the need for continuous innovation and strategic decision-making to ensure long-term competitive advantage. This analysis provides valuable insights for business development and strategic management.

Running Head: COMPETITIVE STRATEGY
Competitive strategy
Name of the Student
Name of the University
Author Note

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EXECUTIVE SUMMARY
The contemporary business world is highly dynamic and competition has become an inseparable
part of it. The following report aims at demonstrating the significant role that business strategies
play to enhance the position of an organization in the business world, the importance of
innovation in business models and highlights the renowned and effective ‘CAGE’ model of
business, which critically analyses several aspects affecting business growth.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
PART 1. Week 3- What is strategy.............................................................................................3
PART 2. Week 4- Business Model Innovation...........................................................................4
PART 3. Week 5- CAGE framework to evaluate international trade opportunities...................5
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

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Introduction
The present day vibrant markets and advances have elevated doubts about how long a
company will be able to thrive. It must be noted that the directors falling under pressure to
enhance efficiency, excellence, and pace, have resorted to several instruments, for example,
TQM, benchmarking, and re-designing (Kryscynski 2018). These methods have brought about
considerable changes, yet hardly have these additions converted into reasonable benefit. Also,
step by step, the devices have replaced strategy; however, these devices harm the productivity of
many organizations. Operational viability is not adequate, in light of the fact that its methods are
anything but difficult to impersonate. On the contrary, business strategies are unique and more
effective, with negligible limitations; one such strategy is named ‘CAGE’. The following report
aims at discussing various aspects and effectiveness of business strategies.
Discussion
PART 1. Week 3- What is strategy
'Strategy' is a standout amongst the most well-known terms utilized as a part of the
present day business organizations. The word ‘strategy’ has a connection with war situations,
where there must be complete arranging set up keeping in mind the end goal to prevail upon the
foe (Grant 2016). Business is considered to be the modern day war (Grinblatt and Titman 2016).
The supervisors of the present circumstances, who imagine the arranging of the entire group
keeping in mind the end goal to accomplish objectives, appear somewhat identical to the officers
of wartimes. The four fundamental parts of an effective strategy might be derived from the
following four queries: wherein lies the composition? What are the uniqueness that are utilized

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as a part of request to win? What are the extraordinary assets accessible? What are the
arrangements of sustenance? (Nagle, Hogan and Zale 2016)
The heads of departments in higher education are in a vital place to sculpt the future
course and strategy. They can likewise make a critical commitment to the strategy of the entire
association, which ought to be sufficiently expansive to enable distinctive methodologies of
subunits to function properly. The strategies of general expense leadership, separation and focal
point, known in business writing, can be effectively connected to higher education. These
equations are particularly effective in viable areas of sustained education. The strategic
procedure implies the way and style in which educating, administration and support forms are
pre-arranged for a superior future. Numerous heads of departments are intrinsically engaged with
molding the strategic plans of higher educational establishments; for instance: the heads of the
departments of the University of Sheffield, prove to be very efficient in implementing strategies
and consequently bringing about progress (Sheffield 2018). Higher education organizations
come across competition from colleges, polytechnics and private preparing organizations. They
should react to the complicated aspects, leaving a mark on the requirement for education. Their
methodologies are arranged in a situation, which is a blend of general and commercial
constituents. A viable head of department possesses the capability, to strategically ensure the
long-term benefits of an organization and education. Finnish higher educational segment bear the
evidence of the above- mentioned discussions (Scholes 2015).
PART 2. Week 4- Business Model Innovation
Innovation possesses two essential methods for giving edge over the contenders (Zott and
Amit 2017). Initially is by enhancing the item or administration, second is by lessening the cost
and making it accessible for new segments of the market. An organization, to be fruitful, must

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bring about considerable innovation in their business model (Gobble 2014). The connected video
specifies that there are 55 essential business innovation designs in charge of all advancements in
the field (HSGUniStGallen 2018). The procedure of effectively achieving business development
is- initiating the advancement, ideating it, integrating diverse parts of the business and lastly
implementation of the change.
The higher education sector has shown increasing inclination towards business model
innovation, in the recent decade; for instance: University of California has brought about several
innovations and have successfully improved conditions (Pilbaragroup.com 2018). Numerous
charitable higher education institutions in North America function, following the same business
model; deviation arises from their difference in area of emphasis (Zott and Amit 2017). In order
to contend in a world, where the effectiveness of a business model is transient, the leaders of
higher education must acquire skills and experience to view, examine and employ new business
models. The advocates of higher education must never lose faith on the strength of
experimenting.
PART 3. Week 5- CAGE framework to evaluate international trade opportunities
The CAGE Distance Framework is an abbreviation of cultural, administrative or political,
geographic, and economic contrasts or separations between nations that organizations should
address while being involved in the process of framing global methodologies (Rothaermel 2015).
Distinctive kinds of separation matter to various degrees relying upon the business. Geographic
separation, for example, influences the expenses of transportation, it is of specific significance to
organizations managing in overwhelming or cumbersome items (Ghemawat 2018). Social
separation, greatly influences buyers' item inclinations. This ought to be a pivotal thought for a
customer merchandise or media organization.

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A conducted research bears witness to the fact that all the four factors, namely the
cultural, administrative, geographical and economic factors affect the process of entry into higher
educational institutions in Brazil; these factors particularly affect the ‘Laureate International
Universities’ (Bulgarao, Rossi and Locher 2017). Differences in respective languages tend to
result in a misinterpretation of information. Administrative distance, which includes factors such
as currency, plays a vital part in problematizing the admission procedure of pupils. Geographical
distance is not only limited to physical distance; aspects such as, frequency of interaction
between international banks also fall under this category and affects the admission system.
Differences in the average earning and general price and availability of assets, move towards
constructing the economic factor influencing admission. The experiment deduced that variations
in language, ethnicity and rules prove to be major factors affecting the admission of pupils in
‘Laureate International Universities’ (Bulgarao, Rossi and Locher 2017).

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Conclusion
Thus, it may be concluded that the substance of strategy is selecting one exclusive and
profitable place set up in structures of exercises that are considerably more difficult to imitate.
This report portrays the advantage that a company might experience owing to its superior
financial business strategy. While administrators often focus on singular parts of success, for
instance, center abilities or primary assets, experts demonstrate how overall analysis of the larger
part of an association's exercises promotes both sustainability and competitive advantage. While
concentrating on part of the initiative in remaining on and upholding transparent strategic
decisions, it has been advised that organizations must bring about innovations in their business
methods with time.

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Reference
Bulgarao, R.M., Rossi, G.B. and Locher, R., 2017. The Entry Process of Higher Education
Institutions in Brazil: The Case of Laureate International Universities. International Journal of
Management Science and Business Administration, 3(6), pp.7-18.
Business Model Innovation. (2018). [DVD] https://www.youtube.com/watch?
v=B4ZSGQW0UMI: HSGUniStGallen.
Gobble, M.M., 2014. Business model innovation. Research-Technology Management, 57(6),
pp.58-61.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Grinblatt, M. and Titman, S., 2016. Financial markets & corporate strategy.
Nagle, T.T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New International
Edition. Routledge.
Pankaj Ghemawat: CAGE Framework for International Trade - Global Matters. (2018). [DVD]
https://www.youtube.com/watch?v=7FpUJaG7uMk: Carlson School of Management.
Pilbaragroup.com. (2018). Evolving Higher Education Business Models. [online] Available at:
https://www.pilbaragroup.com/wp-content/uploads/2017/05/ACE-TIAA-Evolving-Higher-
Education-Business-Models-2016.pdf [Accessed 8 Feb. 2018].
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Scholes, M.S., 2015. Taxes and business strategy. Prentice Hall.

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Sheffield, U. (2018). Responsibilities of an Academic Head of Department - Academic Staff
Information - Policies, Procedures & Related Guidance - HR - The University of Sheffield.
[online] Sheffield.ac.uk. Available at:
https://www.sheffield.ac.uk/hr/guidance/academicstaff/hodduties [Accessed 8 Feb. 2018].
What is Strategy?. (2018). [DVD] Directed by D. Kryscynski. https://www.youtube.com/watch?
v=TD7WSLeQtVw.
Zott, C. and Amit, R., 2017. Business Model Innovation: How to Create Value in a Digital
World. GfK Marketing Intelligence Review, 9(1), p.18.