This report provides a detailed business model canvas analysis of Littlepay, a financial organization specializing in contactless payment solutions for buses. The analysis deconstructs Littlepay's business model, examining its nine building blocks: customer segments, key partners, value proposition, key activities, channels, revenue streams, cost structure, key resources, and customer relationships. The report explores the interrelationships between these blocks and identifies critical success factors, such as customer analysis and effective partnerships. It also addresses potential downside risks, like financial instability and the costs associated with implementing contactless payment systems. Furthermore, the report suggests potential business model changes and offers recommendations for Littlepay to improve its operations, including reducing operating costs and enhancing financial partnerships. The analysis is supported by relevant references and appendices, providing a comprehensive overview of Littlepay's business strategy and sustainability.