Business Model Canvas Project: TruckLet Transportation & Logistics

This project provides a comprehensive analysis of the TruckLet transportation and logistics business model, utilizing the Business Model Canvas framework. It delves into the company's core operations, including its innovative approach to providing door-to-door transportation services, mobile app interface, and fare system. The analysis covers key partners such as database managers, servers, and drivers, along with crucial activities like daily operations, online towing services, and online payments. The project also identifies key resources such as client applications, call centers, transportation facilities, and finances. Value propositions, customer relationships, cost structures, channels, customer segments, and revenue streams are thoroughly examined, offering a holistic understanding of TruckLet's strategic positioning and financial sustainability. The conclusion emphasizes the importance of innovation, client base expansion, and environmental analysis for the company's continued success.

Business Canvas Model
TRUCKLET

About the business
 The TruckLet Transportation and Logistics service largely deals in finding
creative solutions based on innovation.
 It also seeks to ensure that the gaps and problems existing in the
business environment are dealt with adequately.
 It aspires to become a global company (Hill, Jones & Schilling, 2014).
 The primary aim of the given presentation is to highlight the different
aspects of the Trucklet`s business model and analyse the same.

Key Partners
 The key business partners can be rightfully defined as those partners
which assist the business in carrying out the different operations and the
sponsorships which are provided by them.
 The partners of Trucklet which assist the firm in its business operations
are as follows:
 The database managers
 The servers and servlets
 The drivers (Joyce & Paquin, 2016).
 The application partners
 Agencies

Key activities
 The key activities can be
stated to be the actual
operations of the business and
they are as follows:
 Providing day to day
operations
 Corporate Services
 Providing online towing
services
 Online payment activities
 Fare system for transportation
(Robson, 2015).

Key resources
 The Key resources of the firm can be defined as those assets which go a long
way in assisting the firm to achieve success in the long run and help the
business in earning considerable business and related revenues.
 The key resources of the firm are as follows:
 The client application
 Agencies
 Call centre
 Transportation facilities
 Employees
 Finances

Value propositions
 The value proposition can be described as the manner in which the company
provides differentiation and a sense of quality to the products which are quite
different from the competition and help the company in achieving long term
success (Ovans, 2015).
 The value proposition as offered by the company, TruckLet are as follows:
 The company provides a system based fare system
 Online tracking is provided
 Easy to use applications
 The innovative approach
 Quality assurance (França et al., 2017).

Customer Relationships
 The customer relationships can be
defined as the manner in which the
different subsidiaries of the company
tend to maintain the relationship
with the clients at large. In order to be
successful, it is crucial for the business
to ensure that it maintains sustainable
relationships with its clients.
 The manner in which Trucklet maintains
its business with the clients have been
given as follows:
 It has a call centre which has the
following facilities for the customers:
 Handles booking scenarios
 Uses the CRM software to ensure long
term relationships
 Provides 24* 7 support
 Has an outline present for long term
customer relationships

Cost structure
 The cost structure of the firm can be stated to be the manner in which the costs are incurred
in the firm and the systems used. It explains the variable as well as the fixed costs as
incurred by the firm.
 The different costs as incurred by the TruckLet company are as follows:
 Fixed costs:
 Employee salary
 The cost of the call centre
 The transportation maintenance cost
 Office maintenance
 Variable Costs:
 Marketing
 Rental services
 Client additional requests

Channels
 The channel of the firm can be
rightfully defined as the medium
through which a company connects
with its customers.
 The channel helps in delivery,
evaluation, distribution and
awareness. The different channels as
used by Trucklet are as follows:
 Online channel: For marketing,
customer service and payments
along with applications for the clients
(Antikainen & Valkokari, 2 016).
 Physical channel: For transportation
and other delivery service

Customer segments
 The different customer segments can be stated to be the different types
of customers which a business intends to serve at large. The different
customer segments of the TruckLet are as follows:
 Corporates
 Drivers (Dudin et al., 2015).
 General audience

Revenue Streams
 The revenue streams can be essentially described as the manner in
which any business earns its revenues and the different channels the
revenue comes from. The different Revenue streams of the company are
as follows:
 Client payments
 Advertisement subscriptions for the application
 Driver fees and commission
 Revenue from operations

Conclusion
 Therefore, it can be rightfully stated that the TruckLet transportation
services has been performing considerably well and the business needs
to ensure that it continues to the following:
 Enhance the innovation to improve the operations
 Ensure that they are able to increase the client base
 Ensure that they are able to analyse the factors of the external environment.