CQUniversity MGMT20132: Innovation & Sustainable Business Development

This essay examines the crucial role of innovation and sustainable business development in enhancing organizational competitiveness. It discusses how businesses can create, deliver, and capture value through effective business models, highlighting the importance of aligning business operations with core values. The essay analyzes threats and opportunities associated with designing new business models, emphasizing the need for research and creativity. It also touches upon the integration of sustainability into business strategies and the significance of understanding the designed business model for achieving organizational success. Additionally, a video component is described, illustrating the challenges, opportunities, and benefits of implementing a new business model through symbolic characters and visual representations. Desklib offers a platform to access this and many other solved assignments for students.

Running Head-INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 1
Innovation and Sustainable Business Development
Name
Institution of Affiliation
Date

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Organizations need to compete favorably enhancing the growth of its businesses through
attainment of a new market segment, change in the product as well as new operation plans
through the launching of the business model. The business model thus entails a plan of the
business describing the operations of the business in order to realize the set goals. The models
show how the business creates, delivers and captures values (Bock, Opsahl, & George, 2010).
Important aspects such as the purpose of the business, the target market, company process,
structure of the organization, its culture and overall operational business. Customers are able to
understand the meaning of the business and therefore they are able to cooperate accordingly with
the view of benefiting themselves as well as the business. Business disruption entails innovative
approaches that target at creating new market and value networks such that the existing ones are
disregarded. The newly created values ensure that new markets are reached overtaking the
existing ones. For every business to succeed there is the need for such organization to design
models that ensure that the organization adjusts accordingly to achieve independence, product
optimization and combat threats encountered (Baden-Fuller& Morgan, 2010). The paper gives an
analysis of the threats in designing new models, the opportunities, findings, the conclusion as
well as a video summing up these ideas.
The utilization of these products offers varieties of opportunities that enhance the new
operation of the business. With the products, the business ensures higher product utilization. The
organization has been forced to lay down new structures and models of operations that favor the
selling of the products (Gebauer & Kowalkowski, 2012).
Additionally, the new products ensure that the company is exposed to the new
competitive markets and threats. Different industries are therefore created. With these new

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products, the company is able to shift rivalry creating new avenues to enhance differentiation and
value-added services. The firm has been able to offer services to specific sections of the market.
In addition, the customization of the individual products for the clients has been attained. The
company is able to enhance product differentiation as well as the realization of the price leading
to the growth of the business (Chesbrough, 2010).
The company further has been able to experience an expansion in the segment of the
buyers, therefore, the competition in such circumstances is driven off. The organization develops
closer relationships with the customers. Also, the organization becomes independent and well
disintegrated through the high profits that are captured by the company. The optimization of the
performance of the product by the firm is realized due to the fact that the company is able to
control the operation of the product (Zott & Amit, 2010).
When it comes to the threats, the company experiences various challenges immediately
it produces such products. They range from the threats of the new entrance to the threats of the
substitutes (Kowalkowski, Kindström & Brehmer, 2011). In regarding the new entrance threats,
the company faces new challenges such as the difficulty in designing of the products that appear
to be a complex task having high costs fixed for the process. Additionally, the technology in the
organization is embedded and new infrastructures for the information technology system are
needed as well. The threats of the substitutes, on the other hand, ensure that the effective
operation of the organization in barricaded due to the increased capability that subsumes the
conventional goods (Kaplan, 2012).

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In the analysis, the organization needs to regard the core values of the business, for
example, the Commonwealth bank’s business models consider attaining various core values such
as excellence, integrity, collaboration, accountability and effective service delivery Zolnowski et
al., 2013). The organization using this approach will ensure that the management proposes to the
customers the value created for them when they engage with the company. The economic value
of the revenue model is captured that aligns the operation of the business (McGrath, 2010).
Profit realization is the key drive for creating and implanting this business model.
They are usually created in order to save the business from collapsing. Since the business is
performing poorly with low and even making negative profit margin, the application of the
profits formula model is vital. The business needs to sale highly whether the competitors offer
the same products or not. There is the need for the organization to sell its product using various
options that the competitors aren’t aware of. The organizations such as the Gusto, Zenefits,
Tinder, and Evernote have been able to break their psychological burden of big-ticket items
(Palo & Tähtinen, 2011).
Many business organizations are designing new operations strategies to ensure that
organizations operate effectively despite the threats in the environment. These approaches have
got common properties for instance innovation of the entity in relation to the environment and
the change brought about by the aspect of improved sustainability (Smith, Binns, & Tushman,
2010). Companies are using the business models with the view of integrating sustainability into
the business. There is the need for the organization to engage in intensive research in order to
avoid failure in developing effective business models, therefore, increased chances of success
(Kowalkowski, Kindström & Witell, 2011). Furthermore, there is a positive statically

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significance of financial performance and sustainability performance. The organization adopts
new operational approaches with the view of enhancing growth and expansion of the
organization. In the creation of the model, creativity and innovation are crucial elements
regarded so as to launch strategies that make the organization be outstanding (Zähringer et.al.
2011). Additionally, models for the organizations are underpinned by threats as well as the
element of the economic value of the organization. Due to these factors, firms have been able to
draw significance approaches that ensure that they move forward by embracing service-oriented
operations focusing mainly on the clients of the services and the shared value. The business
model considers the aspect of impacting the society positively in their strategies. Organizations
need to understand the business model designed for their operations in order to embrace these
strategies with the seriousness they deserve for the success to be attained at the end (Zolnowski
et.al, 2013).
It is clear that through various innovative and sustainable approaches in the business,
organizations are able to launch approaches that will boost revenue earnings thus realization of
profits. In the overall business plan construction, the approaches are designed appropriately with
the view of eliminating the risks and threats in order to realize the set goals. Through the models
designed the organization is fully aware of the type of products and services offered that suits the
market available if not, it adjusts accordingly in order to enhance selling. Additionally, various
elements are set properly then implemented in the system in order to ensure that the organization
operates despite the conditions. The well-implemented model will ensure that the organization
has a diverse market segment in the future with new infrastructures that are advanced for the

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information and technology, profits optimization and challenges well combated by the
organization.
Video description
In my video, the key aspects to be considered are the finances of the business, product
and the marketing strategies of the product. In the video, the business will be able to encounter
various challenges in the process of making as well as implementation. After the model would
have been implemented fully, the video will outlay the new opportunities for the organization
and the benefits associated with this. Living characters will be created to fully demonstrate these
ideas to enhance believability. In this regard, character “a” represents the overall organization’s
model, showing the ups and downs in the overall organizational plan of making and running it.
From the plan, character “b” will be introduced to show the threats and drawbacks of the
organization, showing how the organization looks at the phase. The symbolic signs to
demonstrate risks and threats faced by the organization will be employed. Another character that
represents the opportunities of the organization as it implements the new plan will be launched,
character “c”. The character will be represented by colorful symbols, therefore, depicting
excellence in the business operation. The initial image of the business before the new model was
developed will also be represented by character “x”. The image utilized in this scenario will be
an emaciated one to demonstrate the current state of the organization which is in its worse state.
Then, later on, another character that shows the succeeding business after implementing the new
business plan will be shown through another character that will be looking presentable with all
the resources, character “y”, a colorful image will be utilized considering this aspect.

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References
Baden-Fuller, C. & Morgan, S. (2010). Business models as models. Long Range Planning, New
York, online 43: 156-171.
Bock, A., Opsahl, T. & George, G. (2010). Business model innovations and strategic flexibility:
A study of the effects of informal and formal organization, London, the Imperial College.
Chesbrough, H, (2010). Business model innovation: Opportunities and barriers, Long Range
Planning, New York, Web 43: 354-363.
Gebauer, H., & Kowalkowski, C., (2012), Customer-focused and service-focused orientation in
organizational structures, Journal of Business & Industrial Marketing, 27(7), 527–537.
Kaplan, S. (2012). The Business Model Innovation Factory: How to Stay Relevant When The
World is Changing. Hoboken, NJ: Wiley.
Kowalkowski, C., Kindström, D., & Brehmer, P. (2011). Managing industrial service offerings
in global business markets. Journal of Business & Industrial Marketing, 26(3), 181–192.
Kowalkowski, C., Kindström, D., & Witell, L. (2011), Internalization or externalization?
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Quality, 21(4), 373–391.
McGrath, R.G. 2010. Business models: A discovery driven approach. Long Range Planning,

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New York, Web. 43: 247-261.
Palo, T., & Tähtinen, J. (2011). A network perspective on business models for emerging
technology-based services. Journal of Business & Industrial Marketing, 26(5), 377–388.
Smith, W.K., Binns, A., & Tushman, M.L. 2010. Complex business models: Managing strategic
paradoxes simultaneously. Long Range Planning, New York, Web. 43: 448-461
Zähringer, D., Niederberger, J., Blind, K., & Schletz, A. (2011). Revenue creation: business
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Co. KG. The Service Industries Journal, 31(4), 629–641.
Zolnowski, A., Semmann, M., Amrou, S., & Böhmann, T. (2013). Identifying opportunities for
service productivity improvement using a business model lens. The Service Industries
Journal, 33(3-4), 409–425.
Zott, C., & Amit, R. 2010. Designing your future business model: An activity system
perspective, Long Range Planning, New York, and Web 43: 216-226.