E-commerce Business Models: A Comparative Analysis of Strategies

This report delves into the realm of e-commerce business models, examining various frameworks and strategies employed by businesses in the digital landscape. The analysis begins with an overview of fundamental e-business models, highlighting key components such as CRM, supply chain management, and content management, alongside the technological infrastructure that supports these models. The report then explores the evolution of business models with the advent of online platforms, emphasizing the integration of technical components and digital platforms for connecting supply chain partners. Furthermore, the report underscores the importance of aligning business models with both online and offline processes, emphasizing the impact of technological advancements on model design and the need for businesses to adapt their strategies in response to changes in their operational environments. References from Chaffey (2015), Zhu et al. (2015), and Veit et al. (2014) provide a foundation for the analysis.

E commerce business models and concepts:
Article 1:
As far as the business models of e business is considered, it has been analysed that basic model
has been developed that provides the idea of all the business models of e business. This model
has five layers.
As the picture suggests that the first layer is about the E business services. This includes CRM,
supply chain management of the company, content management etc. the second layer is about the
system software. This involves all the system software and the networking related functions of
the company. The third layer is about the transportation system of the networks which is
followed by the fourth layer that is related to storage of the data on the web. The last layer of the
business of E-business involves intranet, extranet, internet site on which the content is generated
to be forwarded.
References:

Chaffey, D., 2015. Digital Business and E-commerce Management–Strategy. Implementation
and Practice. 6th ed., Harlow: Pearson Education Limited.
Article 2:
With the advancement in the technologies, it has been analysed that most of companies are using
the online portals in the process and thus the business models of the company are changing. It
has been analyse that the business that are conducted with the help of physical stores are now
also proceeding with the online stores These online stores have different business models than
the offline stores.
The upper business process suggests that there is involvement of technical component in the only
business models which is not required in the offline business. This technical component is about
the digital forms of platform that is requiring conducting the online activities of the company.
This act as the medium that connects the supply chain partners of the company.
References:
Zhu, Z., Zhao, J., Tang, X. and Zhang, Y., 2015. Leveraging e-business process for business
value: A layered structure perspective. Information & Management, 52(6), pp.679-691.
Article 3:

Business model is observed to be the very important part of the ocmaies.it has been analysed that
the business model of the company is the element that connects the business objectives with the
business strategies. Thus it is very essential to implement the model that is aligned with the
business ails and the objectives. It has been analysed that after introduction of IT in businesses,
the designing of business model process have been changed. This is because now the model has
been framed in accordance with the IT tools used to frae such models. Involvement of online
business is also a factor that affects the business models. The business model concept of the
online business suggests that the model should be aligned with the activities of the company as
well as the offline proceeds of the company. If the company have to align its offline processes
that it has to change the online business accordingly. Thus, it has been realised that any change
in the organisations processes, either offline or online affect the model of the business that the
organization follows.
References:
Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M., Loos,
P. and Spann, M., 2014. Business models. Business & Information Systems Engineering, 6(1),
pp.45-53.