Business Foundation Report: Marketing, Leadership, Motivation

This report provides a comprehensive overview of business foundations, encompassing key concepts in marketing, leadership, and motivation. It begins with an introduction to business foundations and then delves into the 7 Ps of marketing in the online business context, followed by a PESTLE analysis of a small business. The report then explores the differences between autocratic and delegative leadership styles, referencing relevant theories. Furthermore, it discusses how motivation in the workplace can lead to increased job satisfaction, drawing upon motivational theories such as Maslow's hierarchy of needs and Herzberg's two-factor theory. The analysis includes practical applications and concludes with a summary of the key findings.

Business foundation
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Table of Contents
Business foundation.........................................................................................................................1
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
The marketing mix consists 7ps of marketing in the online business....................................3
Pestle analysis of the small business, to take forward the business in the current situation.. 4
Difference between the autocratic and delegative leadership management styles.................5
with the reference to at least 2 theories, discuss how motivation in the workplace can lead to
increase the job satisfaction....................................................................................................7
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
The business foundation is specialized for solving the business problem. This business
foundation can build the foundation core within the business skills within the marketing, finance.
Accounting and the operations. With the help of business foundation, the person will develop the
basic literacy in marketing, finance, accounting, and the operations of the skills that helps in the
transition for the new career path of the Individual (Avolio, Wernsing, and Gardner, 2018) .That
helps to start and improve the small business. or help to apply within their business also helps in
the professional education. Now, the report consists of three questions related to leadership
theory, motivational theory as well as cultural awareness. So, for, applying this theory the further
discussion is about the Tesco company and how the company using these theories will be take
place in the further discussion.
MAIN BODY
The marketing mix consists 7ps of marketing in the online business
The marketing mix is the key foundation in which most of the marketing strategies of the
business activities that are based on the components. The concept of the marketing mix is
known as the mixture of the ingredients that is being different from the marketing concepts.as
well as the 7 ps of marketing consists of the product, place, price and promotion as well as
physical and the process
product- The 7 PS of the product refers to the physical products that is based on the
several experience. That gives motivation to basically can sale everything online. Because the
product that is not inaccurately advertise this is caused the unnecessary hassle left the feeling less
than the impressed. So, no matter what is important for the product or services. This is important
to meet the demands of the market and satisfies or exceeds, the expectation of the customers.
place- place helps to signifies to choose and distribute to allow and access the products. That
could refer from the online marketing of the high street store to an e-commerce shop that is
based on the platform.
Price- the price shows that how much the cost of the product according to the quality and
quantity of the products and services. because the customer is always looking the product that is
suitable according to their product and service. This is most likely to benefit to both of the
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customer that is generally achieved by the business. by using the clever market segmentation by
using the demographic, geographic, psychographic or the behavioural variables.
`Promotion- promotion refers to the advertising of the products as well as the sales
techniques. This could mean the advertising through the social media that includes Facebook,
Instagram, tweeter, TV radio, Billboards etc. some of these ways to choose within the business
that gives the direct impact within the business.
Physical evidence- physical evidence may be sometime in the two forms that includes the
service and the purchase that has been took place with the proof of confirmation for the existence
of the online brand. As for example any of the service of the products will received the count as
the physical evidence. ( Chen, 2020)
Peoples- those people who are involved in the selling a product and service that helps in
designing and managing the team online that helps to represents the customers. This involves the
people directly and indirectly that is involved in the business of the enterprise
Pestle analysis of the small business, to take forward the business in the current situation.
PESTLE analysis is referred as the market research tool that facilitates SME company to
identify, analyse as well as monitor various macro external factors that affect business functions
and profitability as well. It helps respective organisation to identify various opportunities and
threats that are consist in external environment in order to take effective decision for business.
(Birasnav,Mittal and Dalpati,2019)There are different factors are included that are discussed
below:
Political factor: Political factors which is the part of external environment consist current
directions and policies of political parties and government interventions that affect the business
in positive as well as negative manner. there are different political issues that must be considered
such as tax policies and regulations, foreign trade policies, small business funding and grants that
is affect small and medium enterprises as well.
Economic factors: Economic factors are related to the performance level of economy and
affect small business operations as well as its decisions-making process. There are various
economic factors such as economic growth, consumer confidence, unemployment trends as well
as interest rates that affect SME company efficiently.
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Technological factors: Technological factors affects small as well as medium enterprises to
bring their products and services in respective market place. It facilitates the owner of small
enterprises to evaluate current business technologies. There are different technological aspects
that like innovation, research and development, automation, technological lifecycle and changes
in technologies that affect business process and profitability level of SME company as well.
Legal factors: In legal factors of business environment various external factors are
included like regulations, laws that positively as well as negatively affects business of small
enterprises and their operations as well as profitability level. Apart from there are various other
factors that are considered by the SME company in order to ensure smooth running of business
activities such as discrimination law, health and safety, advertisement standards and other
regulations.
Environmental factors: Environmental as well as ecological factors impact on small and
medium enterprises like climate changes, pollution, weather conditions and waste management
that affect business working procedure and other functions. Good Shipping SME company
evaluate these factors and develop business policies and other planning to ensure effective
functioning and well as performance.
Economic factors- legal and environmental factors support small enterprises to survive in
competitive environment. Analysation of all external environment facilitate SME company
because it provides all information about external environment in low investment. These factors
provide valuable information that enhances various opportunities as well as alert business from
many threats that affect business operations effectively.
Technological and political- factors are not supporting the small enterprises because in
order to install new technologies and innovations within organisation requires high investment
and skilled and experienced employees that are afforded by the small business as they are
established with low capital and few employees. SME company must evaluate these factors
effectively and appropriate strategies are formulated to gain competitive advantages.
Difference between the autocratic and delegative leadership management styles
The Autocratic leadership styles is one where the line of democratic that exist between in
the leader and helps to follow the decisions that is taken by the solely. The democratic leadership
constitute the type of leadership that helps in decision making and gives the power and
responsibilities with the other group members. As well as the autocratic leader is making all the
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decisions, because once the decision has been made, the leaders can not impose from that
decisions. As well as the democratic leaders take an active role in the decision-making process
but they are trying to involve the other peoples. In order to carry out the business for seeing the
process of decision making that assist to achieve the desired outcomes.
 Parameter of
comparison
 Definition
Applicable group
Autocratic
 The Autocratic
leadership has only
one person have the
authority that makes
the decisions and take
the less to give inputs
in the other groups.
 Most of the likely were
the group of
uneducated people as
well as obedient and
unskilled subordinates
Democratic
 The democratic leaders
allow everyone to
participate within the
decision-making
process
 Mostly are the
experienced as well as
the professional team
members within the
organisation.
Great man theory- The behavioural leadership theory of the company Tesco is focused on how
the leaders are behaving within the company (Forkmann, Henneberg, and Mitrega,2018). This
helps to assume that these are the traits that cannot be copied by other leaders because these are
the traits has created by own. As well this theory helps the organisation and develop the ability to
lead the organisation. This theory defines the best leaders are born not made. When some of the
critical situation arises within the organisation. The term great is adopted by the time because the
leadership is reserved for particularly for men within the company.
Trait theory – This theory is very much similar to the great man theory. This is founded
with the help of the different leaders (Freudenreich, Lüdeke-Freund, and Schaltegger, 2020).
Both the leaders have experienced the successful and unsuccessful terms. This is the theory that
helps to predict the leadership that is effective. This leadership on the organisation on the
psychological attributes of the clients such as the appearance, weight and the height of the
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demographic such as the age, education, and their familiar background and the intelligence
which helps in decisiveness, people’s judgement and the knowledge.
Contingency theory- The contingency theory is focused on the different variables of the
specific setting that helps to determine the style of leadership that will be used within the
organisation, that is best suited for the organisation. This is based on the principle that not any
leadership style is being applicable for all of the situations.
With the reference to at least 2 theories, discuss how motivation in the workplace can lead to
increase the job satisfaction
The motivational theory, is the study of understanding the person for working towards for
the particular goals or outcome. This is related to every society but especially this is not
important for the business and the management of the company (Hasegawa, 2019). This is the
reason motivated employee is more productive in terms of handling the business. This is also
important to make sure every team member in the organization is feeling motivated with the help
of various psychologist. The motivational theories are as follows-
Maslow hierarchy needs- As the needs started from the very basic level and people are
keep moving to fulfil its need within the organisation. The needs of the human in the
organisation are as follows-
Psychological needs- This need helps in the survival of the necessities such as food,
water, and shelter of the peoples. This is all related to the needs that fulfil the desire of the
peoples
Safety needs- This is related from the concern of the peoples that is related to the
protection from the unwanted threats and the other dangers Social needs- This need is related to
the associations of government rules, affiliation, friendship as well as so- on.
Self-esteem-This is required to give respect to the organisation.
Herzberg two factor theory- the Herzberg that is classified into two broad categories
that is namely hygiene factors and the motivating factors. The hygiene factors that is needed to
make sure that employee is not dissatisfied with the organisation and its culture. As well as the
motivation factor needed is also needed to know because of the satisfaction as well as the
motivation of the employee. This also helps to motivate the employee for the higher
performance. As well as the hygiene factor does not guarantee motivation.
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McClelland’s theory of needs- This conduct all of the three motivation factors. That is
not depend upon the gender and age of humans (Peters, 2018). One of these drivers will be
dominant in the behaviour. The three motivations are as follows-
Achievement- This helps in need to complete and demonstrate the own competence of
the people that have the high needs for the achievement that prefer the tasks to provide for
personal responsibility that result on their own efforts. They also provide the quick result and
acknowledgement of the progress.
Affiliation- this is need for the love and belonging that helps in the social acceptance
with the people that is in the need for the affiliation of the motivated are being liked and accepted
by the others. This helps to get participate within the social gathering and uncomfortable with the
conflicts.
Power- There is the need of the control within the own work or with the other peoples
that is the high need within the power of desire that helps to empower the people within the
organization. As well as assist to inspire for the positions with the given status and gives the
authority, and the people that is become more concerned and influence the level of effective
workplace (Kasemsap, 2020)
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Conclusion
From the above report the conclusion of the topic, this topic includes the leadership theory,
motivational theories as well as concept of the cultural awareness. Within the leadership theories
this is explained about the how some of the people will be successful in doing the leadership
within the company like SME. And how the leadership can improve the performance of the
organisation by using the different theories of leadership.as well as this report includes the
motivational theory that helps in finding the things that what motivational factor will encourage
the employee within the organisation for doing their work effectively in the organisation. as well
as this also includes the cultural awareness of the organisation.
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REFERENCES
Books and Journal
Avolio, B.J., Wernsing, T. and Gardner, W.L., 2018. Revisiting the development and validation
of the authentic leadership questionnaire: Analytical clarifications. Journal of
Management, 44(2), pp.399-411.
Forkmann, S., Henneberg, S.C. and Mitrega, M., 2018. Capabilities in business relationships and
networks: Research recommendations and directions. Industrial Marketing Management, 74,
pp.4-26.
Freudenreich, B., Lüdeke-Freund, F. and Schaltegger, S., 2020. A stakeholder theory perspective
on business models: Value creation for sustainability. Journal of Business Ethics, 166(1), pp.3-
18.
Hasegawa, H., 2019. Asian business and management: Theory, practice and perspectives. Red
Globe Press.
Peters, S.C., 2018. Defining social work leadership: A theoretical and conceptual review and
analysis. Journal of Social Work Practice, 32(1), pp.31-44.
Yang, F., Liu, J., Wang, Z. and Zhang, Y., 2019. Feeling energized: a multilevel model of
spiritual leadership, leader integrity, relational energy, and job performance. Journal of Business
Ethics, 158(4), pp.983-997.
Birasnav, M., Mittal, R. and Dalpati, A., 2019. Integrating Theories of Strategic Leadership,
Social Exchange, and Structural Capital in the Context of Buyer–Supplier Relationship: An
Empirical Study. Global Journal of Flexible Systems Management, 20(3), pp.219-236.
Chen, J., 2020. THEORIES OF ORGANIZATIONAL DEVELOPMENT AND CHANGE
MANAGEMENT IN INTERNATIONAL BUSINESS. In Актуальные проблемы авиации и
космонавтики (pp. 386-388).’
Kasemsap, K., 2020. The role of strategic outsourcing in global business. In Foreign Direct
Investments: Concepts, Methodologies, Tools, and Applications (pp. 236-268). IGI Global.
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