Business Plan for (Business name) - Industry Analysis Project

This business plan for (Business name) provides a detailed overview of the company, including an executive summary, business details, and an in-depth industry and market analysis. It examines the company's strengths, weaknesses, opportunities, and threats (SWOT). The plan outlines the target customers, value proposition, and marketing strategies. It also covers the operations plan, management team structure, and required resources. Financial aspects, including financing options and projections, are presented. The document also addresses potential risks, strategic options, and key milestones, concluding with appendices that include references. The plan aims to guide the company's operations effectively in the market and achieve its goals.

(Business name)
Business Plan
(Insert contact details)

Contents
Executive Summary........................................................................................................................2
Business details..............................................................................................................................3
Industry and market analysis.........................................................................................................4
Customers and value proposition.................................................................................................5
Marketing strategy..........................................................................................................................6
Operations plan...............................................................................................................................7
Management team and company structure.................................................................................8
Resources........................................................................................................................................9
Financing........................................................................................................................................10
Financial projections.....................................................................................................................11
Risks and strategic options..........................................................................................................12
Key milestones..............................................................................................................................13
Appendices....................................................................................................................................14

(Business name)
Executive Summary
Business in the market has to have a plan which they need to follow so that the
company will be able to operate effectively in the market. Plans always get in a better sense
of direction which is going to help the company be able to achieve their goals and objectives
also faster in the market.
Confidential Page 2

(Business name)
Business details
Sainsbury is belonging from a retailing industry which is established in 1869 and is
currently having its headquarters in London, United Kingdom. The founder of the company is
John James Sainsbury and there are currently more than 116,400 employees working in the
organization. There are more than 1,428 shops which the company is having as of 2019.
Confidential Page 3

(Business name)
Industry and market analysis
SWOT
 Strengths
The company is having a lot of experience in the market which is good for a long run and
there are going to be better decisions which are going to be taken up by the company. There
are good employees which are hired in Sainsbury which is going to make the profitability
increase and quality of the products and services be well maintained.
 Weaknesses
There are a lot of competitors due to which there are changes coming in the
organization. Sainsbury is not good with getting in changes in the company easily. There is a
lot of experienced and skilled employees but they are not motivated enough to make the
company have higher functioning.
 Opportunities
The company can make sure that the productivity and operations are matching the
demands and expectations of the customers so that there are going to be higher
performance which is going to be present in the organization.
 Threats
The company is having a lot of competitors like Tesco, M&S, etc which are coming up in
the market as a great competitor. The company will have to make sure that they are having
a better functioning then those organizations.
Confidential Page 4

(Business name)
Customers and value proposition
The organization has priced their products according to the competition in the market
which is why the customer base and value of the organization is high. The company is
making these decisions so that they will be able to operate effectively in the market and have
higher competitive advantage in the market (Saari and et.al., 2017).
Confidential Page 5

(Business name)
Marketing strategy
The company is going to position themselves well in the market so that there is going
to be higher performance and promotions for themselves. Digital marketing is a method
which Sainsbury will be using to attract more customers in the organization.
Confidential Page 6

(Business name)
Operations plan
The objective of the company is to increase the productivity, sales, satisfaction level of
the customers and get in higher revenue generation (Richter and et.al., 2017).
 To increase sales of new product of Sainsbury by 45% till the end of year 2023.
 To enhance consumer experience by 35% in upcoming 11 months.
 To increase the profitability by 35% till the end of year 2024.
 To increase the market share by 55% till the end of year 2025.
Confidential Page 7

(Business name)
Management team and company structure
The company is going to have good management and planning for the employees to
be able to follow them which are going to make the company have higher results. There is
going to be employee’s opinions as well which is going to be taken so that the outcome is
going to be as expected.
Confidential Page 8

(Business name)
Resources
For women sportswear there is nothing extra which the company has to get in but the
right employees which will be able to maintain the quality of the product. Sainsbury is
already having cloth wear in the products and they have the right connections in the market
as well for the material they will need (Kant and Gaba, 2020).
Confidential Page 9

(Business name)
Financing
The company will be opting for bank loan since that is going to be the safest way for
the organization to get in the funds. This is a very legal method which the company will be
opting for and the organization will be able to have higher performance as well.
Confidential Page 10

(Business name)
Financial projections
Particulars Amount
Direct materials £1,000
Labour £1,500
Marketing and
advertisements
£1,500
Total £4,000.00
Confidential Page 11