Business Research Report: Social Network Usage in Wesfarmers Limited

This business research report investigates the advantages and disadvantages of social network usage in business, with a specific focus on Wesfarmers Limited in Australia. The report begins with an introduction outlining the importance of social networking in the current business environment, followed by the project objectives and scope. A comprehensive literature review explores existing research on social media's impact, including its role in marketing, communication, and branding. The research methodology section details both qualitative and quantitative approaches, including data collection methods such as surveys and interviews. The qualitative research process is outlined, along with the approach to reliability and validity. The quantitative research process includes data analysis techniques. The report also addresses research limitations and concludes with key findings and recommendations. References and an appendix are included to support the research.