Strategies for Establishing Networks: Kakaxi Organization Report

This report provides a comprehensive analysis of Kakaxi Organization's approach to establishing and maintaining business networks. It defines the concept of business networks and highlights the importance of supply networks for participation. The report details the benefits of a well-maintained network, including increased productivity, opportunities for growth, and enhanced connections. It also examines the factors that contribute to a positive communication climate within the organization. Furthermore, the report explores the strategies Kakaxi Organization employs to find its place in the market, attract customers, and promote its products and services ethically, including online marketing, content marketing, and mobile marketing. The resources needed for promoting the organization and its products, such as media and networking, are also discussed. The report concludes with a list of references.

Establish Networks

Table of Contents
1. Definition of network and determination of network or network association for
participation.................................................................................................................................1
2. Benefits of that can accrued to Kakaxi organization through well maintained network........1
3. Factors that help to provide a positive communication climate..............................................1
4. Feedback Regarding the effectiveness of networks collected, analyzed and used in
organisation.................................................................................................................................2
Project 1...........................................................................................................................................3
Finding Place in Market, attracting customers, and promoting products and relationships in a
ethical way..................................................................................................................................3
Methods and Strategies Used By Kakaxi organization-.............................................................3
3. Resources need to promote Kakaxi organisation and the products/services..........................4
REFERENCES................................................................................................................................5

1. Definition of network and determination of network or network association for participation.
Business Network is a low cost marketing method which is very effective for developing
sales opportunities and contacts. The networks are formed either by face to face or at meetings
and gatherings (Krause, Schloss and Lau, 2015). A network of contacts is both a route to market
and for you. It is a system of interconnecting people. Kakaxi organisation of Japan has following
network association.
Business Network for participation-
Supply Network is better for participation as from last few decades the movement of
physical goods and people have grown at rapid state (Vandelanotte and Maher, 2015). Many
freights and transport companies made the business network by supply of goods and service
between retailers and customer, which results in formulation of contacts and network of
business.
2. Benefits of that can accrued to Kakaxi organization through well maintained network.
 Increase in Productivity- Through well maintained network an organisation can see the
growth in its productivity. Referrals that get through networking are high quality.
Organisation can follow these referrals and turn them into clients, which increase its
producitivity.
 Opportunities- With well maintained network organisation can accrued more and more
opportunities like joint ventures, client lead, partnerships, etc. thus can help in expansion
and growth of business (Peters, Harting and Stronks, 2014).
 Connections- Networking provides with a great source of connections that relay opens
the door to talk to highly influential people. Those people have more well maintained
network, by asking right and appropriate questions to them the organization can increase
its productivity, profitability and growth.
3. Factors that help to provide a positive communication climate.
 Interpersonal Relationship at workplace – Interpersonal relationship help to provide a
positive communication climate in the organization (Fromer, Pocklington and Carrera,
1

2014). It removes the misunderstanding and confusions which lead to negativity and
conflicts. By communicating to other one can develop a positive communication climate.
 Praising Each Other- Praising each and every one's review in the organisation will help
to develop the positive communication climate. Whether right or wrong, praise employee
for his communication so that he will remain motivated.
 Climtate of Mutual Trust- Organisation with climate of mutual trust shows the positive
communication. Employees feel free to share there experiences, problems or
achievements with there superiors or other colleague (Castells, 2015). This creates the
environment of mutual trust.
4. Feedback Regarding the effectiveness of networks collected, analysed and used in
organisation
Feedback 1) Financial Network- The financial network of organisation are mainly
composed of banks, private financial institutions etc. The financial network of organisation must
be strong to avoid any financial crises. It is very essential for effectiveness of business
 Production Network- Production Networking is very essential as without it organisation
has no purpose to work on (Pearl, 2014). The production network consists of the retailers
and suppliers from whom organisation purchase raw materials. It should be strong so
that organisation increase its productivity.
 Marketing Network- The marketing network comprises customers, whole sellers and
retailers who purchase the products of organisation. It is very essential for the growth of
organisation.
2

Project 1
Finding Place in Market, attracting customers, and promoting products and relationships in a
ethical way
Kakxi Organisation have done various activity in order to find place in market.
 By surveying- The first step in order to find place in market is by surveying the
localities, people tastes, preferences, culture and behaviour. It is very important as
without survey it will become impossible to launch new company (Dörfler, Chertkov
and Bullo, 2013). It also includes markets, transport facilities and proper
communications networks.
 Distributing samples- For attracting customers our organization will distribute
samples so that everyone in the locality will get to know about our products.
 Marketing- Different marketing strategies will be applied by organization to promote
the products and services. These activities will conduct in fair and ethical manner so
that it can benefit the society as well as company at whole.
 Services- Our Organization will provide after sales services to build relationship with
customer (Krause, Schloss and Lau, 2015). It will help in promotion of the company
and also customer retention and attraction will improve.
Methods and Strategies Used By Kakaxi organization- Online Marketing- Online marketing is the current trend to promote any business.
Marketing on Facebook, Instagram, etc. helps to gain more and more customers. Many
users are connected with this website, it will become easy to promote new company
product via online marketing. Content Marketing- It is the process of creating and distributing valuables, relevant and
consistent content to attract and retain clearly defined customers and drive professional
customer actions (Vandelanotte and Maher, 2015). Mobile Marketing- Sending promotional information to customer who registered there
mobile number with the organisation. Mobile market is the easy and cost effective source
of promotion and our organisation will not hesitate to use it.
3

 Hosting an Event- Hosting an event such as sport event, cultural festivals where large
crowd gathered at once. Promotion of products of our organisation will be done by
participating or hosting such events.
3. Resources need to promote Kakaxi organisation and the products/services. Media- Media is very essential resource to promote the organisation its products and
services. It includes Press releases, newspaper, community radio, televisions, social
media etc. (Peters, Harting and Stronks, 2014). Promoting organization and its products
and services through media will be very resourceful. Networking- Business Networking highly beneficial and cost efficient way to get the
word out about your organization's programs/ service or specific activities. Work with
similar organizations (or those delivering similar services to provide and exchange
information to customers, including displaying brouchers, etc.) Talks/speaking opportunities – often clubs or groups are looking for interesting speakers
– your it provides the audience with the topic information but also a chance for exposing
the audience to the organisation.
 Sponsorship - the values of organisation will influence which sponsors will be an
appropriate ‘fit’ (Fromer, Pocklington and Carrera, 2014). There are large corporate
organisations that have processes for organisations seeking funds (including banks and
large supermarket chains). There are also philanthropic sources of funds.
4

REFERENCES
Books and Journals
Castells, M., 2015. Networks of outrage and hope: Social movements in the Internet age. John
Wiley & Sons.
Dörfler, F., Chertkov, M. and Bullo, F., 2013. Synchronization in complex oscillator networks
and smart grids. Proceedings of the National Academy of Sciences. 110(6). pp.2005-2010.
Fromer, M., Pocklington, A. J. and Carrera, N., 2014. De novo mutations in schizophrenia
implicate synaptic networks. Nature. 506(7487). pp.179.
Krause, E., Schloss, P. and Lau, T., 2015. Self-Sufficient Stem Cells: Stem Cell-Derived
Serotonergic Neurons Rely on Endogenous BDNF Release to Establish Serotonergic
Networks during Terminal Differentiation. Biochem Pharmacol (Los Angel). 4(194).
pp.2167-0501.
Pearl, J., 2014. Probabilistic reasoning in intelligent systems: networks of plausible inference.
Morgan Kaufmann.
Peters, D. T. J. M., Harting, J. and Stronks, K., 2014. Conditions for policy innovation in policy
networks to establish integrated public health policy: Dorothee Peters. European Journal
of Public Health. 24(suppl_2). pp.cku166-134.
Vandelanotte, C. and Maher, C. A., 2015. Why we need more than just randomized controlled
trials to establish the effectiveness of online social networks for health behavior
change. American Journal of Health Promotion. 30(2). pp.74-76.
5