BSBCMM501 Assessment Task 2: Networking and Communication Strategy

This assignment, likely for the BSBCMM501 unit, focuses on the benefits of networking for the Mt Gravatt Legal Centre, emphasizing increased business through information sharing, referrals, and new opportunities. It details strategies for improving relationships and communication with other agencies, stressing the importance of official communication channels and adapting approaches to different organizational cultures. The assignment also highlights relevant legislation and ethical considerations for business communication, including accuracy, professionalism, and adherence to value systems. Furthermore, it suggests methods for widening the firm's network, such as investing in social media and participating in public awareness activities. The document references the importance of a directory of contacts to help expose the firm to relevant players in the legal industry. Desklib provides access to this and other solved assignments for students.

Mt Gravatt Legal Centre
INTERNAL MEMORANDUM
TO: PRINCIPLE
FROM: SECRETARY
DATE:
RE:
1.0 Benefits of Networking.
Networking leads to an increase in business. This is made possible through the sharing of
ideas and information. Networking will also lead to referrals which will, in turn, lead to an increase
in customers.
Networking enables new opportunities to be shared and important connections to be made and
the sharing of contacts. By networking with the agencies attached to this memo, the legal center can
get advice on matters that it is not conversant with. For example, the center does not deal with
Conveyancing issues. On the list is a contact of a conveyancing firm which can be very helpful when
there is a need.
Networking allows a business to be known and the profile of the organization strengthened.
Networking can act as a means of advertising the business. By dealing with the agencies attached
below the centre will be able to have a good reputation thereby leading to more leads and referrals.
Networking helps in the formation of valuable friendships. Instead of the businesses competing with
each other, they will be complimenting each other.
Assessment Task (21/01/2019) Page 1 of 3

2.0 Improving relationships and communication
The collaboration of different organizations is very important, especially if they are dealing in
the same field or industry. Partnerships between organizations need to cooperate. The starting point
of cooperation is the ability to effectively communicate with each other. A communication structure
should, therefore, be set to make the relationship (Gil,2015). Communication between the agencies
should be official and not informal. This is through official mail, using registered business phone
numbers and fax.
The center needs to approach each agency; differently, this is because different agencies have
different norms and cultures when it comes to communication. The risks and benefits ought to be
weighed (Dawkins,2005). The best and most effective mode of communication should be established
for different agencies.
A way of reaching out could be inviting them to attend meetings or expressing interest in
attending their meetings. An example is where an agency is going for community outreach; our
organization could tag along.
3.0 Relevant legislation, regulations or codes of practice that govern communication
The general norms of the ethics of business communication ought to be followed by the
center. Information should be conveyed in a manner that the intended recipient is not offended.
Information should be accurate and free from errors (Fayad,2014). The value systems should be
maintained, for
instance, vulgar words should not be used. The communication should be professional, accurate,
concise and straight to the point. Every communication out of the center could be verified by top
management to avoid problems.
4.0 How to widen the firm's network field
The future of marketing is online. Numerous studies carried out indicate that social media is
the next best thing when it comes to marketing. The firm could invest in its social media platforms to
reach more people. The firm can undertake public awareness activities such as carrying out legal
clinics where members of the public are given free legal advice. Collaborating more with other
agencies and attending networking events is also a way to widen networks. In conclusion, the
directory below is very important in ensuring the firm is adequately exposed to the relevant players in
the legal industry.
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References
Dawkins, J., 2005. Corporate responsibility: The communication challenge. Journal of
communication management, 9(2), pp.108-119.
Gil, C.F., 2015. Successful communication in the global village: is speaking a common language
enough? Some considerations for needs analysis of CSP courses. Revista de Lenguas para Fines
Específicos, 8, pp.83-94.
Fahad,I,(April 15,2014). Ethics in business communication. Accessed on 20th January 2018.
Retrieved from, https://www.slideshare.net/Fdmarwat/ethics-in-business-comunication
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