Integrative Learning Project: Business of Nike - BUSI 650 Analysis

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Added on  2022/09/17

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Project
AI Summary
This project provides a comprehensive business analysis of Nike, exploring various aspects of its operations. The project begins with an overview of Nike's organizational setting, mission, and products, including its target markets and competitive advantages. It then delves into eight key business concepts, including supply chain management, Six Sigma, business strategy, core capabilities, innovation, lean management, benchmarking, and the balanced scorecard. Each concept is thoroughly described, with an analysis of its benefits to Nike and strategies for further improvement. The project integrates biblical references to explain how these concepts align with God's plan. The project also includes a detailed integrative learning project outline, abstract, and appendices with strategic analysis data such as PESTLE and SWOT analyses, goals, budget planning, financial reports, and communication strategies. The analysis is supported by at least sixteen scholarly sources formatted in current APA style, offering a robust examination of Nike's business practices and strategies for success in a competitive global market.
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