Business Operations and Management: A Report on Morrison's Company

This report provides a comprehensive overview of business operations and management, exploring the core functions essential for organizational success. It begins by defining business operations and its various functions, including accounting, finance, sales, production, and management. The report then introduces Morrison's, a major UK supermarket chain, as a case study, detailing its background and operations. It delves into the evaluation of organizational operations management decisions, such as production, supply chain, location strategies, and quality control. The analysis highlights how these decisions impact the company's performance and overall objectives. The report provides insights into how businesses can streamline processes, increase production, and achieve their goals through effective operations and management strategies. The case study of Morrison's offers practical examples of these concepts in action, making it a valuable resource for students of business and management.

Introduction to Business
Operations and Management

Contents
INTRODUCTION...........................................................................................................................3
BUSINESS CASE...........................................................................................................................3
Introduction involving an explanation regarding what business operation means......................3
Determine different functions of business operations.................................................................4
Brief explanation of company.....................................................................................................6
Evaluation of organisational operations management decisions.................................................6
Conclusion...................................................................................................................................7
Business plan...................................................................................................................................8
Overview of the proposed new business idea..............................................................................8
Evaluation of external environment.............................................................................................9
Discussion of competition.........................................................................................................10
Suggestion for proposed target market......................................................................................12
PORTFOLIO.................................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business operation as well as administration signifies monitoring, assessing in addition with
streamlining processes of organisation for increasing production of commodity. Operation and
administration focuses on handling different activity in successful manner to analyse business
operation in an appropriate manner. Morrison’s company is taken in this assignment. It is the
largest supermarket chain which is located in UK and provides different kind of products such as
food, drinks, clothes, books as well as magazines and many more. This company was founded in
the year of 1899 by William Morrison. There are around 494 store located across the world that
help in increasing brand image or reputation of company in front of customer at Marketplace
This assignment provide discussion regarding means of operations of organisation, the primal
function related to business operation, discussion regarding company and assessing
organisational operation administration (Boone, Kurtz and Berston, 2019).
BUSINESS CASE
Introduction involving an explanation regarding what business operation means.
Business operation signifies overall action that is needed for operating organisation in
order to earn more and more revenue. In addition to this, activity and function in which the
organisation increases their involvement for enhancing value and profit is determined as a
business operation. In addition to this, it signifies different kinds of tasks that must be executed
for accomplishing goal and objective. When more than two operations of organisation are
constituted then their focus is on achieving favourable outcome in future period of time. Overall
activity and functions are optimised in order to create appropriate fund that help in covering all
expenses that assists in earning more and more revenue for organisation. It provide guidance
regarding overall entity and have a limited risk that assists in avoiding different kind of problem
in order to achieve favourable outcome. Their focus is on satisfying its customers by providing
unique quality goods to them. This activity and function focuses on achieving favourable
outcome in future period of time. The main purpose is to create income, increase value related to
organisation assets and also secure revenue along with worth that help in increasing value from
given assets.

This operation includes whole activity that is conducted by workforce of organisation to
provide appropriate products and services to final user. When all operations are performed their
work together that help in increasing potential of organisation. In addition to this, due to adopt
advanced technology, people, assets as well as procedure that help in building values to large
extent. For instance, Morrison’s is determined as a large supermarket chain that focuses on
providing superior quality product and services to its customer in order to satisfy them.
Therefore, there are different challenges as well is uncertainty which is faced by management
team of organisation in order to overcome from different kind of problem which is arise during
the particular period of time. In addition to this, the main focus is to execute strategy to handle
activity and function in addition with retaining customers for a longer period of time. There are
various functions performed by management team for satisfying need and wants of its user
(Carter,Price and Rabadi, 2018).
Determine different functions of business operations.
Business operation is important activity and function of organisation which is executed on
regular basis. There are two different functions which is responsible to generate revenue as well
as deliver goods at marketplace. In business organisation, the activity and function which is
performed with aim of earning more and more profit and running business organisation in
appropriate manner. In addition to this, there are various functions related to operations of
organisation that is going to be mentioned below:
Accounting it is determined as major functions of business operation which involve
process to record financial or monetary transaction which occurs in organisation. The process
related to accounting focuses on summarising, assessing in addition with reporting all pertaining
transaction in order to maintain budget in upcoming time period. It is also helpful in reducing
error, evaluating or assessing performance, controlling price and many more. In reference of
Morrison’s, the primary function or element of business operation is to put appropriate record of
monetary transaction and maintain expenditure during the particular phase of time period.
Furthermore, the function related to accounting focuses on summarising activity of company that
help in taking appropriate decisions in future period of time. It is also helpful in achieving
favourable outcome in upcoming time period (Davenport and Harris, 2017).
Finance is a determined as other functions that help in utilising resources related to finance
that are required for performing different activity in an appropriate manner. The function of

operations of organisation focuses on offering fund to various departments that help in
expanding organisation. It includes those activities and function which is connected to acquiring
or conserving capital finance to meet the need of organisation. In context of Morrison’s, activity
and function related to finance involve raising fund, securing assets of organisation budgeting as
well as tax compliance. Moreover, the functions of finance also focus on internal auditing,
controlling investment opportunity and source of long term finance in also handle taxation.
Sales is significant functions of business operation and it is the responsibility for smooth
procedure for making appropriate use of research in proper manner and ensure appropriateness
related to sales of organisation. The activity and functions of sales are connected to planning and
maintaining a strategy to make sure all working help in increasing probability of favourable
outcome in future period of time. In context of Morrison’s, the functions related to sales analyse
customer in addition with potential user promoting product which satisfy needs of its user.
Therefore, the focus is on managing product or receiving cost during particular phase of time
period. The function related to sales increases linkage along with product as well services of
organisation in order to satisfy its user (Kumar, 2018).
Production and operation the functions used for business operation helps in achieving
goal or objective by adopting sources of organisations that help in manufacturing products and
services in proper way according to want of its user. In context of chosen organisation, the
function related to production as well as operation include activity and function connected to
managing incoming material, the process related to production, products which are manufactured
according to take review or feedback from its user. In addition to this, it also helps in
maintaining necessary adjustment for satisfying need of its user. In this process, it also involve
monitoring and controlling task in order to transform input into final outcome that satisfy its
user.
Management the administration functions of operation of organisation is connected to
individual person and resource of organisation that help in achieving goal and objective in time
manner. It is a duty of management team to make sure that availability of appropriate tool along
with all subordinate help in assigning responsibility in reference of chosen organisation, the
activity which are part of administration function while planning, working or organising for
conducting research that help in performing work in respect of coordination with other person
that help in achieving goal in timely manner. In addition to this, the activity and function which

is determined as a part of management function, delegating, handling change and appraisal of
employee which is important for smooth running of company and increasing income level.
Brief explanation of company
Morrison’s is determined as a fourth largest supermarket chain which is located in UK.
They provide superior quality of products and services to its customer according to needs of user.
There are different kind of product which is provided by company named as food, clothing,
books, magazines and many more. This company was founded in the year of 1899 by William
Morrison. There are around 494 store located across the world that help in increasing brand
image or reputation of company in front of customer at Marketplace. The organisation focuses
on making appropriate strategy by using accounting trend that help in describing upcoming
requirement of its user around the world. The system of organisation involved cutting-edge,
dynamic or changeable technology administration that helps in satisfied its customers during
particular phase of time period. The Morrison’s company was located in Bradford, England, UK
for satisfying need and want of its customer. There are around 1, 10000 employees working in
this company which is determined as main benefit for increasing profitability in future period of
time (Myers, 2019)
Evaluation of organisational operations management decisions
Operation administration decision is determined as those decisions which are taken by
management team of organisation to make sure that help in achieving objectives in timely
manner. In reference of selected organisation in which decisions is taking for handle activities in
proper way. Hence, there are various evaluation related to operation administration of
organisation is given below:
Production is determined as integration of input for achieving final outcome that is
consumed by its user. Therefore, the main focus is to produce product according to need of its
customer. The main purpose is to provide superior quality product to its customer that help in
increasing goodwill or reputation of customer at marketplace. In addition to this, the chosen
organisation adopts different strategy related to product differentiation strategy as well as quality
strategy. In context of differentiation strategy, the management team of production focuses on
providing superior luxurious product that are completely different from its rival firm. In addition
to this, by adopting quality strategy, the organisation focuses on producing and marketing

product and services which possess superior quality and it also help in achieving objectives in
timely manner.
Supply chain it is determined as a network between organisation and supplier for
manufacturing and distribution of goods that is provided to user. The management team of
organisations focus is on taking decision that is connected to practices related to supply chain.
Herein, the administration team use its partner to buy material or manufacturing component for
achieving favourable outcome in future period of time. Therefore, the main focus is to
collaborate with different people in whole supply chain.
Location strategies location in specific place, in which organisation focus on perform
activities in an appropriate manner. The decision related to location is determined as a main way
for success and growth of organisation. In reference of Morrison’s, they focus is on taking
decision after determining different factors like labour availability, external business atmosphere,
assessing feasibility and so on. Furthermore, the decision to adopt location strategy focuses on
performing different functions without any kind of hurdle in an appropriate manner.
Quality control the decision related to controlling quality is determined as a main
component for handling operation of organisation. In this process, the management team of an
organisation focuses on taking decisions to offer different quality control technique by which
quality of products and services are checked and then provided to its user. The decision related to
inspection, the quality are monitored and controlled by management team and satisfy its
customer during particular phase of time period. Through a decision related to operation
administration, all activity and function related to chosen organisation is executed that help in
achieving objectives in timely manner. These decisions must be modified or altered according to
decision in order to achieve goal in timely manner (Schaltegger, Burritt and Petersen, 2017).
Conclusion
On given report, it is assess that business operation as well as administration signifies
monitoring, assessing in addition with streamlining processes of organisation for increasing
production of commodity. Operation and administration focuses on handling different activity in
successful manner to analyse business operation in an appropriate manner. This assignment
provide discussion regarding means of operations of organisation, the primal function related to
business operation, discussion regarding company and assessing organisational operation
administration.

Business plan
The dynamic external environment has lead to lots of threats and opportunities that can
be benefited through business in context of gaining more competitive benefits. For this, there is
need to fill the market gaps through finding out the scenario of market demand and no supply of
such requirements of the target market of consumers (Akhtar and et. al., 2018). Current
assessment is supported to improving a new business idea by making an exhaustive estimation of
the changing external atmosphere along with a in-depth determination of the scale of rivalry.
Overview of the proposed new business idea
The current new business idea is supported to making a brief assessment of the way client
and consumers can convert their business to a digital transformation activity. The name of the
business establishment that is supported to enabling of the consumers with development of
digital solution for people is named as Morrisons. The main business idea is supported on the
focus of overall strategy which will be according to and with the objective like driving of
operational customer value with higher operational efficiency so that there can be a thrive
regarding developing world.
Main purpose- The main aim of this new business idea is to offer effective services to
consumers with the use of digital solutions so that there can be review of the current digital
abilities of business and their current business digital aspirations crosswise the ventures. It is
associated with the upcoming time technology so that there can be formulation of a base line of
the digital strategy and additionally based on that there can be an appropriate action plan which
can be framed for companies supported to high customizations.
As per the figures and data of Tech jury, it has been predicted that artificial intelligence is
a market that is desired to be worth of approx 60 billion dollars in the future time of five years
that is 2025. UK national authority has developed an intention for promotion and fast or quick
development of the artificial intelligence sector which is from 115 million pounds in artificial
intelligent training at the graduate level (Zurich and Documentation, 2018). The market is then
starring that there is a wide gap among artificial intelligence leaders and the ones that are reaping
the advantages from the increased profit generation of abilities that is AI slackers.

Evaluation of external environment
For the aim of making a brief assessment of the current external environment and the firm,
this atmosphere is going to influence digital solutions in both favourable and unfavourable form
(Hazen and et. al., 2018). There is a brief assessment that is devised on the base of
implementation of PESTEL analysis as a widely utilised structure to draw effective conclusions
for the new business idea.
Political factors: It is an aspect which considers the conversation supported to the way
political modifications are going to influence the upcoming business determinations. There is
expectation of higher or to government spending cause of the present COVID 19 pandemic
outbreak which is forecasted to financially influence the dynamic nature of business industry.
Economic factors: It considers the economic factors of a nation that are associated to the
cultural modifications and demographic changes that are taking place in existing era or moment
and may constant in the upcoming time for a short term.
Social factors: Incurrent era, the entire business world is affected by the influence of
corona virus crisis which has resulted into a scenario where individuals are liking online modes
of purchasing goods and commodities as it is as per the policies of social distancing and leads to
prevention of spreading of viruses. Individual are ignoring the circumstances of wide gathering
so the management of respective can use new business idea of digital solution in term of offering
online shopping and purchasing services for higher development prospects through online form
of business.
Technological factors: These aspects are those which are linked to the advancements of
the technology that can influence the business activities and operations. There are several
business which are relying on utilisation of e-commerce so there is focus on digital business.
There is needed to lay emphasis on websites though all the retail sector business so that they can
make digitalisation in their business by using digital technologies in effective manner (Greener
and Martelli, 2018). It will assist in enhancing customer base and offering effective services to
consumers in this COVID 19 pandemic.
Legal factors: It considers several legitimate necessities that are implemented on a
business as per the consumer’s demands. There are certain modifications that have to be included
through business as per to the industry particular legislations. There are several changes in laws
and legislations like general data protection that have been executed in tear 2018. Moreover,

there are appropriate alterations that are changing rapidly and are to be included trough
communicating with the prospects.
Environmental factors: It considers the exterior atmosphere that is offering all the needed
assets to ventures. It is also a very significant aspect which considers the steps of forms and
whether there is centre regarding stable measures which are accepted through the business in
context of dealing with the influence of rapid changing atmosphere (Luo, Lin and Zheng, 2019).
There is any climate associated complexity which is basically not a concern for the current
business enterprise as it is create impact on business activities and operations as well as the new
business idea of digital solution intern of using digital technology.
Discussion of competition
For the aim of making a exhaustive assessment of the entire completion that is segment of
the exterior market and the target market of the business there is need to determine through
application of Porters five forces as a model or tool. Competition regarding technology has been
occurring at quick scale. With more utilisation of internet and fast changing consumer’s trends
and perception, rivalry in maximising & influencing on business industry at wide level. It is sort
of tool which is highly utilised for motive of determining components that design business at
wide level. In order to selected business enterprise, it is also important for them to utilise this
tool on the base of that it is easy to make effective determinations. For this aims, there is analysis
of the five forces of Morrisons as under:
Threats of new entrants: This component is linked with new business which can enter the
similar sector and have the similar share of target marketplace. These basically consider the start
ups and the tech giants which are having a purpose. They are concentrating on creating a new
business model which is powered through a new structure eco-system for development of digital
business, In case of Morrisons, it can be analysed that there is a medium risk and threat of new
entrants because there are already number of venture and supermarket operate their business in
this sector at global. Also to enter in this particular sector, organisations need more fund and
follow number of government legislation (Barnes, 2018). Threat of new entrants based on
diverse components like less engagement of national authority, low business are with high
consumer needs etc.
Bargaining power of supplier- It is another important component within it demonstrates
about how intensity up to which dealers can bargain. Regarding chosen enterprise, providers are

being included as most essential as they help in reaching to consumers in effective form.
Additionally here is low risk of supplier’s bargaining power, because there are number of
suppliers in retail sector who provide effective support to respective enterprise. So the bargaining
power of suppliers is low and it is essential to respective company to focus on assortment of
dealers in more developed manner.
Bargaining power of buyers- In it, the power of purchasers and consumers is being
monitored. It is observed that customers often demands for high bargaining power as to get
effective quality commodities and services which are able to fulfil their needs and demands
(Henderson, Goldring and Simeon-Dubach, 2019). This force also less affect the company as the
firm developed products and services as per the demands and needs of target audiences. In
context of respective venture, it is required for them to have effective and adequate purchasers
and also power of bargaining is low. Target audiences are to be included as asset of firm who
generate revenue & sales to business.
Industrial rivalry: It shows about intensity of rivalry at marketplace. Industry
competitiveness is required to be scrutinized & inspected so that plan of action is executed
accordingly. Furthermore, by effective concentration on this sector competition makes it easier
for enterprise to carry out determination devising activity effectively. In context of respective
venture, the risk of competition is high because there are number of companies which operate
their business in retail sector. The respective firm can get a rivalry benefits because there will be
concentration on some key areas of facilities in the digital platform that will be provided by this
business which can be management of technological wizard, writing of e-mails and auto
responders, online resigning sales of commodities and holding of inventory and dealing with
shipping confronts.
Threat of substitutes- In this element of porter five forces, substitute is described as
replacement of commodity. It is important to have information about the commodity substitute
so that rivalry benefits can be earned and particular goods are also developed to fulfil the
demands of consumers at all aspects (Reid and Sanders, 2019). This force is highly affect the
venture as there are several company like Tesco, ASDA, LIDL and many more which offer
similar kinds of products and services.
Additionally, above defined facilities will be provided in a package to the consumers that
will be highly modified as per to their particular needs so that they will experience a complete

creative solutions to all their issues of moving regarding digital business. Moreover, it has been
also determined that it is time taking activity but it is an appropriate one and needs efficient
information and ability for acknowledgement. Further, when implementing this model, effective
scanning of business atmosphere is required to be done.
Suggestion for proposed target market
The key target part of consumers will be supported to organisations that are looking
regarding execution of digital transformation of business that lies primarily with the arrangement
of the laid business aims. There has to be movement away from execution of an artificial
intelligence technology which is based on initial scale and making a wider firm strategy (Chunpir
and et. al., 2019). It is required to be aware regarding target market so that determinations and
assets are to be approved out through firm in most developed form. The proposed target market
of chosen company is number of consumers who make their contribution in making development
in the business of the company at global scale. In business industry, without target market, it is
not potential for establishment enterprise to accomplish their aims and business objectives.
The target market will be majorly company that are dealing in retail segment of
consumers and currently only having physical locations or very limited online presence. The
Marrisons will emphasise mostly on enabling the ventures with developing their current level of
sales through impacting the business models through creative and innovative digital technologies
to market their brand for their target market of consumers (Korauš¹ and et. al., 2019). It is a
technique that will permit business a development option to further increment their business
through advancing their target audiences in more developed way that is going to further directs
regarding creation of a immense rivalry benefit for such companies in compare to other
incorporated of the marketplace.
Conclusion
It has been concluded from the defined information that there are several components of
business organisation which has to be included as a new firm is being introduced. For this, there
is a demand to make a brief assessment of the external macro atmosphere and the form it is going
to posse an influence on the entire functioning of business. Along with this, porters five forces is
an effective tool that is utilised in context of making determination of the several rivalry forces
that are segment of the exterior atmosphere and are influence the long term operations of
business.

PORTFOLIO
How do you find information and evaluate its source?
In term of gathering and collecting effective information regarding above document, I
consider effective source like books, journals, articles, online sites etc. As a student and scholar,
I collect information form a range of sorts of sources for my research projects considering
newspaper, articles, books, magazines, specialised database and websites. As I examine each
source, it is crucial to assess each source to analyse the quality of the information offered within
it. Common assessment criteria which I used in term of evaluation are considered as purpose and
intended audience, authority and trustworthiness, accuracy and dependability, currency and
timeliness and objectivity or bias. In term of collecting and assembling more and appropriate
information, I consider online sources like websites and many more because with the help of
them, I am able to collect more appropriate and effective information. To make evaluation of
these sources I consider some criteria like authority, accuracy, objectivity, currency, coverage
and appearance etc.
What do you understand by a CRAAP test and how do you utilise it for your studies?
The CRAAP Test is utilised to assist in assessing resources. It is most often utilised to
measure websites but the same criterion can be related to other sorts of assets as well. CRAAP
Test states currency, relevance, authority, accuracy and purpose. It is ordinary knowledge that
that the internet can be powerful source of information however, on the reverse, it can also be a
powerful unreliable source of information. Scholars in current time require learning how to
utilise critical thinking abilities to assess resources to assure that they are choosing authentic
information. There are number of forms and manners to assess assets, but the CRAAP test is the
easiest to remember. As a student, I will remember its name so it is an approach which resonates
as each letter’s meaning is highly reliable. In my study, I use this particular test in gathering
effective information. With the use of this each aspect likes currency, relevance, authority,
accuracy and purpose. With the assistance of currency factor, I determine the importance of the
information as well as relevance assist in analyse the reliability of the data. Along with this, the
authority, accuracy and purpose factors assist me in analysing the accuracy and effectiveness of
the information. The purpose of the source assists the readers to know whether the information
they are looking for is right their assessment.

List down the key support services provided by Leeds Trinity University and explain 3
support services of your choice?
There is several support services are provided by Leeds Trinity University to scholars in
term of performing their research project and assessment in more effective manner. In term of
providing support they offer training in class, 24/7 hour online support service and many more.
These all kind services assist the scholars in doing their work in more productive manner and
provide reliable content with in the assessment. Additionally, with the help of online support
service, the students can get help when are confused and need solution regarding issue and
problem. With the help of it they can quick and at the time support and do their work with
appropriate correction. Along with this, there are some other ways which can be provided to
scholars in term of support them. Email is one of the effective services which can be considered
in term of supporting them. With the help of it the university and educational institutes can
remind them that they are still there to support them. In technical world, they can provide a
support service through chat box where scholars can consults and discuss with their teacher and
lecturer regarding their issues or work. Additionally they can make group on any social media
platform by including all the selected students. These all services will assist in offering an
effective support to pupils.
What do you understand by Be Brilliant tab accessible at Leeds Trinity University’s
Library Website and how would you use Be Brilliant in your studies?
Be Brilliant is a section of the library webpage where students will found out a collection
of resources to assist themselves develop their academic skills. If they go to the library
homepage and choose Be Brilliant at tab from the menu list on the right hand side, they get the
reliable option to get accurate data, Everything on this website pages is accessible on and off
campus which states they can access them anytime, anywhere and develop their abilities and
confidence at a time that ensembles their particular demands. According to me, thus website is
essential and very helpful because with the help of it, scholars can get needed data and
information for executing and completing their assessment. When I will be utilise Be Brilliant
library website then it will assist me in offering information about library and the changes which
are occurred with it. Also I will use this site in renew the book, getting information about new
stock for the collection to bring it band up to date.

CONCLUSION
From the above defined information, it has been summarised that operation management
is the management of business activities to make the high extent of effectiveness which is
potential within an establishment. It is concerned with the inner workings of the business of a
company so that it operates as effectiveness as potential. Whether the firm make commodities,
sell goods, or offer facilities, each small business owner as to supervise the share and
administration of behind the senses work. By considering different models like PESTEL analysis
and porter’s five force model, the establishment can analyse their external environment and
competitive atmosphere. By targeting a market, the management of the company can make
development in the business.

REFERENCES
Books & Journals
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top management tangible competencies, relationship‐based business networks and
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Zurich, B.L.L. and Documentation, X., 2018. Service operations and management. Master of
Science in Engineering, p.380.
Hazen, B.T. and et. al., 2018. Back in business: Operations research in support of big data
analytics for operations and supply chain management. Annals of Operations
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Greener, S. and Martelli, J., 2018. An introduction to business research methods.
Luo, S., Lin, X. and Zheng, Z., 2019. A novel CNN-DDPG based AI-trader: Performance and
roles in business operations. Transportation Research Part E: Logistics and
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Barnes, D., 2018. Operations Management. Macmillan International Higher Education.
Henderson, M.K., Goldring, K. and Simeon-Dubach, D., 2019. Advancing professionalization of
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Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John
Wiley & Sons.
Chunpir, H. and et. al., 2019. Bi-Directional Business/IT Alignment. In Advanced Methodologies
and Technologies in Business Operations and Management (pp. 191-199). IGI Global.
Korauš¹, A. and et. al., 2019. Security position and detection of unusual business operations from
science and research perspective.
Lutchman, C. and et. al., 2019. Operations Excellence Management System (OEMS): Getting It
Right the First Time. CRC Press.
Mahmood, Z., 2018, April. Data Mining and Knowledge Management Application to Enhance
Business Operations: An Exploratory Study. In Future of Information and
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Andersen, P.H., 2019. Sustainable operations management (SOM) strategy and management: An
introduction to Part I. In Operations Management and Sustainability (pp. 15-25).
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Online
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STUDENT SUPPORT AND WELLBEING. 2020. [Online]. Available Through: <
https://www.leedstrinity.ac.uk/student-support-and-wellbeing/mental-health/>.

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