An Evaluation of Business Operations and Management at Bentley Motors

This report provides a detailed analysis of Bentley Motors' business operations and management strategies. It begins with an introduction to business operations, defining key functions such as production, human resources, marketing, management, and accounting. The report then provides an overview of Bentley Motors, a British manufacturer of luxury cars, and evaluates its operations management decisions, including production processes, supply chain logistics, and strategic approaches. The evaluation highlights Bentley's continuous improvement efforts, the implementation of Kaizen principles, and the importance of human resources. The report concludes by emphasizing the significance of effective business operations for organizational growth and success, considering market trends and customer satisfaction. The report also stresses the importance of employee motivation and development in achieving business objectives.

Introduction to business
operations and
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Introduction to business operations.............................................................................................4
Main functions of business operations........................................................................................4
Overview of the company...........................................................................................................5
Evaluation of Bentley motors limited operations management decisions..................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business operations is defined as set of activities which businesses engage on daily basis
to enhance the value of company and to gain profit. In addition to this, the activities optimised in
order to create sufficient revenues that cover the overall expenses and allow to achieve business
objectives. The employees associated with the organisation are mainly responsible for execution
of operations in an appropriate manner for attaining set objectives. This is the one which is there
to run the business in an effective manner which is there can help in to increase the productivity
in relation to increase the profitability of the business. In the present report, Bentley Motors
limited is taken into consideration. It is a British marketer and manufacturer of SUVs and luxury
cars, and a subsidiary of Volkswagen group. The company was founded in the year 1919 and
headquartered in England, UK. The report will explain the major functions of business
operations. In addition to this, there is an evaluation of the respective company's operations
management decision that is supply chain, production, location strategies, human resource and
many more (Blythe, 2017).
MAIN BODY
Introduction to business operations
Business operations is an emerging field which serve to fill in the gaps among the
procedure as well as responsibilities of operation and executing a business. In addition to this, it
is the set of actions as well as activities that an organisation engage in continuous manner in
order to attain objectives within stipulated time period. It is significant that all the operations in
which the organisation indulge to be improved so that their efficiency is maintained. For this,
organisation can preform various actions, which are as follows:
Measure performance: The process to measure the performance starts from the goal-
setting step. Along with this, the organisation should set some attainable goals associated with
the clear targets. It is stated that once objectives are identified then measurement system can be
analysed effectively by the business entity (Coghlan and Shani, 2018). This needed to have some
modification when there is required for. It also helps in identification of potential which can be
improved for the higher productivity.

Streamline all processes: The company or the business entity required to be updated
with the present situations and current scenarios. The another to streamline the procedure is by
inventing and innovation and for this an organisation should be more attentive and conduct
research as well. It will help in gaining the new ways to improvised the work and enhance their
productivity as well. This raise the efficiency and operational systems which will result in raising
of sales & profitability of an organisation.
Keep up with current trends: It is analysed that the external business environment is
changing rapidly and arise requirement for an organisation to be up-to-date. The market trends is
changing by the manner of change in economy, laws, technology and so on. It is important for a
business entity to aligned with such changes as it help in becoming more efficient. Moreover, it
also assist in making improvements in performance, enhancing productivity, decline in cost and
many more (Harmon, 2019). Keeping up with the current trends make the attraction of customer
for the business to get highly motivation to get such product which leads to increase in the
productivity of the business entity along with profitability.
Main functions of business operations
Business operations are set of activities that are performed in order to achieve objectives
and to strengthen market performance of an organisation. Business activities are large in number
and is bifurcated into different activities that leads to attainment of objectives timely and
effectively. The key functions of business operations is mentioned below:
Production: It is associated with transforming raw material into the finished product that
is mainly for sales and create value for customers. The main objective of this is to optimally
utilise all the available resources that fulfil the requirement of customer. Here, Bentley motor
need to modify with their product during production which can help in increasing the sales
(Kirchmer, 2017).
Human resource: This business operation function undertakes all the actions associated
to the employees of company. The workforce of an organisation are the main asset that reaches
company towards growth and success. It is the responsibility of HR to focus on requirement of
its employees and develop policies which is beneficial for them as it help in motivating them to
perform all the operations in an appropriate manner. HR department plays a vital role in the
business operation where they hire many candidate to get the job on right way in relation to run
the business in effective manner.

Marketing: This business operation function is mainly responsible for developing
promotional activities for an organisation in order to create awareness about its offerings. It is
determined that marketing function conduct research that help in gaining knowledge about
customer requirements and market trends as well. According to the information collected, the
organisation perform operations that leads to customer satisfaction as well as retention (Maylor,
Blackmon and Huemann, 2016).
Management: It is analysed that management business operation function focuses on
managing all the activities in a proper manner that results into achievement of objectives. In
addition to this, management team of respective organisation perform actions that is requirement
in order to make use of resources and attain positive results as well.
Accounting: In every organisation, different transactions take place that is both financial
as well as non-financial. It is significant that there is proper record of such transactions as it
assist in tracking all the operational activities in an appropriate manner. Along with this, the
accounts department keep on checking the transactions that take place under the name of
organisation so that no issues will arise in future.
Overview of the company
Bentley motors limited is a British manufacturer and marketer of SUVs and luxury cars
that was established in the year 1919 and head office in England, UK. The company is mainly
deal in automotive industry & involved in manufacturing, engineering and distribution of
products. It is a subsidiary of Volkswagen and operates at various locations globally. Bentley is
serving to higher class segment and working hand in hand with its subsidiary, as some of its parts
are assemble in Dresden factory of Volkswagen that is in Germany. Bentley has more than 4000
staff members and offer its product as well as services in around 20 countries which show the
organisation has high market presence and share as well. The company is involved with the
production and manufacturing of their products and require high amount of capital for
performing its business operations in an effective manner (Myers, 2019).
Evaluation of Bentley motors limited operations management decisions
Bentley is mainly deal in automotive industry which is one the growing and competitive
industry. This industry is raising highly and gaining growth day by day that show the company
has high future and development. For sustaining in market, it is important for the higher
authorities of Bentley to make changes in operations as it will help in raising the productivity as

well as efficiency of organisation at marketplace. The few aspects where alterations are made by
respective organisation are given below along with strategies adopted by business entity.
Production: It is one of the important and foremost function that is performed by the
production department of Bentley. The respective organisation is involved in creating as well as
producing luxury cars that is SUVs, racing cars and so on. It is analysed that the production
system of Bentley is continuously improving that decline the level of waste as well as barriers
from various steps of production that is developing, manufacturing & assembling products. In
addition to this, the production of car in earlier days is dome as per the layout and design that are
produced by the car technicians and designer of the organisation (Sison, Beabout, and Ferrero,
2017). All such factors highlights that company has number of functional units operating in the
present time period. On the other hand, if it is taking about the present time, the demand of
customer is changing as they look over on getting customised cars which means the car is
designed as per their requirements and instructions as well. In order to develop such cars, the
company take time and also there is high money is charging from the customer.
Supply chain logistics: The Vision of respective organisation is to develop best cars that
is best and meet with their class. In addition to this, the vision of organisation makes it emphasis
on supply chain & introduce smart supply. The organisation made its logistics centre adjacent to
the main supply hall. It is resulted in 20% decrease in cost of part handling, known as
Volkswagen being the parent organisation, it enables respective organisation to combine its
worldwide components and suppliers. Supply chain logistic play a crucial role in getting the
business run in smooth manner which can help in get the higher productivity along with higher
profitability (Uhl and Gollenia, 2016).
Strategies: Bentley is a renowned company and its management believes in continuous
evolving and changing for betterment. In addition to this, it is shown by the strategies that are
adopt for their production system, the organisation uses Kaizen approach. It is determined that its
operations is continuously evolving & undergoing with changes in order to make production
procedure more productive and sustainable. In relation to Bentley, it adopt streamline approach
& keep up with the new trends by performing in a better manner. Organisation also take care of
their personnel as it believes that they are the reason of success and growth. Bentley develop and
design innovative cars that consist of trendy features, technologies that attract large number of
customers. The organisation also offer customization services that renders customer satisfaction

as they get cars as per their requirements and demands. All this will make business more
productive and sustainable along with the rise in profitability. In addition to this, the company
provide training and development session for making employees up-to-date about new trends. It
also encourage them to perform with full capabilities and efficiency. Moreover, the staff
members get opportunity to explore themselves that reduces the retention ratio of organisation
(vom Brocke and Mendling, 2018).
Human resource: It is one of the significant aspect of every company that help in
execution of activities and operations in a proper manner. The staff members that are related with
Bentley are all experts within their respective area. In addition to this, the organisation make
huge efforts in hiring and select best talent at workplace. It is stated that employees are the most
affecting source of a company that is in manufacturing activities. The higher authorities of
Bentley track the performance of staff members and provide them feedback as per their
performance that is significant in order to make improvements in an appropriate manner. The
company develop strategies and execution plan as per the skills as well as capabilities of staff
members and keep in mind about the convenience of the employees. Moreover, it is significant
for the company to keep on motivating its employees so that they can perform operations in an
appropriate manner (Easterby-Smith and et. al., 2018).
CONCLUSION
From the above discussion, it has been concluded that it is important for an organisation
to ensure that all the business operations are implemented properly as it is one of the major
reason of higher growth and success. Along with this, it is determine that business operates
various number of functions that is categorised into small activities so that set objectives are
achieved on time period. There is also discussion about the trends which are there in the market
and are able to attract high customer base for increase in sales volume. Moreover, there are
various management decision taken by company and the strategies developed so that all the
operation function perform in a manner that leads towards higher growth and success.

REFERENCES
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