Business Operations Case Study - Rolls Royce

This case study examines the business operations of Rolls Royce, focusing on key functions such as production, sales, and quality control. It evaluates the company's operational management decisions and their impact on overall performance. The report highlights the importance of effective business operations in achieving organizational objectives and sustaining competitiveness in the automotive industry.

Case Study

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Introduction including an explanation of what business operation means..................................1
Explanation of main functions of business operations................................................................2
Brief description of the company................................................................................................3
Evaluation of organisational operations management decisions.................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business operations and management is considered as whole about observing, determining
in addition with procedures of business in order to maximise efficacious products distribution or
manufacturing. Moreover, operation and management both is specialised branch into the area of
enterprises which aids to manage as well as operates practices in successful and smoother way
(Chawla and et. al., 2020). For this report, the undertaken company is Rolls Royce which is one
of the leading manufacturers or distributor firm that distribute or produce variety of luxury
automotive. Its headquarters is in Goodwood, UK. The topics explained in this report are
description of business operations, key functions of it and brief explanation about organisation.
Apart fm this, the analysis of firm’s decision of operation management are also discussed in this
report.
MAIN BODY
Introduction including an explanation of what business operation means.
Business operation is regarded as the whole actions that are essential for operating entity as
well as gaining revenues. In other aspects, a practice where a business involves in maximising
values as well as gaining more profitability is known as business operations. Moreover, this
includes board kinds of activities that are operated at areas for attaining objectives. Also when
two or above operations of the business are incorporated then more values are developed as well
as rendered within marketplace for gaining success and optimistic results. In addition to this,
whole practices are optimised in order to generate appropriate funds that would cover future
expenditures and aids them to gain revenues for enterprises. Additionally, this directs the overall
firms and limits risk that assists to obviated issues for performing the task towards attainment of
profitable results. Beside this, they are mainly utilised for transforming the raw material towards
expected as well as final products for creating value for audiences. Also, these operations
initiates form papers and end to gain satisfactory outcomes (Goel, Mazhar and Saunoris, 2020) .
Along with this, they facilitate a rough ideas or guidance in relation to lead futures performance
to attain pre-determined gaols. Moreover, this also emphasises primary imperative associated
with producing recurring revenue, maximising assets value as well as securing income that
accumulatively aids in increasing profit which are harvested from available assets.
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Business operation also includes whole practices which are considered through entity’s
personnel for delivering effective offerings to potential audiences. When whole operations of
business perform to gather in smoother manner then this effectually maximises productivity of
firm. Moreover, the practices in such situation would be at peak level that would minimise
several costs addition to develop whole external audiences’ satisfactions (NGONZI, 2020).
Along with this, the set of people, technology and procedures that are develop as well as
acquired value to larger extent. Such as Rolls Royce is also considered as one of the well known
automotive firm which are included in transforming unprocessed material into tangible vehicles
by their business activities that are streamlined in effective and efficient way. With assistance of
their practices, their administrative obviated bottlenecks that maximises processing period while
production, delivery and promotions. In addition to this, through these operations whole
uncertain as well as challenges are effectively helpful or overcoming from taking leads and
optimising revenues generations which are appropriate to accomplish and sustain at future
period. Apart from this, the area usually collaborates with another for executing tactics,
maintaining practices additionally with guaranteed consumers’ retention. Also, this improves
strategies of employing in order to safeguarding firm’s property and products. Various entities
perform different practices that are structured based upon their needs.
Explanation of main functions of business operations.
Business operations are vital as well as key practices of firm which are performed at regular
basis. Moreover, this includes several activities which are accountable for developing, promoting
and delivering goods within marketplace (Pereira and et. al., 2020). In addition to this, operations
which are operated with aim to gain revenues and keep firm performing the operation of
enterprises. In respect of Rolls Royce, few key functions of business operations are described
below:
 Production and operations: Respective functions of business operation have intent to
utilise firm’s resources in order to manufacture goods in efficacious way based upon
audiences’ desires. In Rolls Royce, the function of production and operation are
incorporated practices associated with managing raw material, manufacturing procedures,
commodities which are performing out of door and undertaking feedbacks from clients.
In addition to this, it also assures for making needed adjustments for intent of
accomplishing requirements of clients. Apart from this, this also involves certain set of
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defined and control activities which convert inputs as well as resource of business into
finished results which are offerings.
 Sales: Sales is one of the essential functions of business operation as this is accountable
to smoothen procedures, doing appropriate utilisation of researches in effective way as
well as assuring effectualness of firm’s sales. Moreover, the practices of sales functions
that are associated with planning as well as developing tactics to assure whole
performance are synchronising towards enhancing chances of optimistic outcomes,
facilitating training and on-boarding to sales people, guiding practices towards attainment
of objective, determining outcomes, formulating relation as well as delegating sales areas
additionally with quotas (Rudani, 2020). At Rolls Royce, the function of sales needs
determining consumers with potential clients, promoting automotive goods, exact selling
and following up. Along with this, it is above that managing goods or receiving prices.
Respective function have direct link with firm’s products, performance, process, services
and others.
Brief description of the company.
Rolls Royce Motor Car limited is one of the well known organisation that is conducting its
business practice in automotive sector. This is one of the well established company which is
providing high quality products and services to customers which is significant for meeting with
their demand. Rolls Royce Motor company was established in year 1998 and it was founder in
United Kingdom. This company is providing its products and services to large market area and
offering its products to worldwide customers. Head office of this company is located in
Goodwood, West Sussex, England, United Kingdom. The major products of Rolls Royce Motor
company includes Phantom, Cullinan, Ghost, Wraith, Dawn and many other. Parent company of
Rolls Royce Motor is BMW which is consider as luxury car Provider Company. The
organization furnishes incorporated solutions for aviation along with marine or modern force
framework sections with vision of giving better capacity to changing the world in better
perspectives. The association is famous for making motors for best carriers just as advance
military airplane for the world. Rolls Royce Motor company have highly qualified and well
trained employees that is able to develop high quality of products and it is popular for making
engines that is most suitable to airliner or advance military aircraft. This organisation have more
than 50,00 employees that have required skills and capabilities to significantly conducting
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business operations. It consists of diverse working environment as it have employees from
different parts or regions.
The organization sets techniques by bookkeeping patterns which will depict forthcoming
requirements of clients over the world (Udokporo and et. al., 2020). Its business framework
incorporates front line advances, dynamic innovation the executives, convincing client
suggestion and production of long tern esteems. In the year 2019 the net income of Rolls Royce
Motor is around £ 1,311 million. Moreover till this year, respective organisation has assets of £
32,266 million along with this its total equity of £ 3,376 million (Rolls Royce. 2020). This
company is conducting different functions and task in order to successfully or effectively
accomplishing desired goals. Respective organisation is able to develop significant strategy that
is beneficial for meeting with the objective of company along with this enhancing overall
performance of capabilities of organisation. This company is considering new and advance
technology for effectively and efficiently performing business operations.
Evaluation of organisational operations management decisions.
There are different organisational operations that will lead to have major impact on overall
performance or productivity of business. It is essential for Rolls Royce Motor company to
analyse or evaluate different organisation operations management decisions in order to
successfully or effectively conducting business practices (Williams and Caley, 2020). This
company have to take different important decisions in order to successfully or effectively
performing business practices along with this increasing overall level of business performance.
Different operations management decision in context of Rolls Royce Motor is mention below –
 Production – This is one of the most important function or operation of business that is
needed in order to successfully or effectively conducting business practices Production is
related in with consolidating assorted material contributions just as unimportant
information sources so to create last yield that can be effectively burned-through or
utilized. It makes a yield which have an incentive just as contributes in individual utility.
In Rolls Royce Motor organisation have to collect various resources and other elements
in order to successfully create luxury car products. This operation of respective company
is needed in order to take correct decision which is needed to develop or produce high
quality products that is needed by organisation. Respective company is producing
military engines aerospace as well as commercial products for broad base of customers.
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 Supply Chain – Supply chain function can be describe as the operation of business in
which company is able to provide is manufactured products to wide range of customers.
This operation of company is helpful for meeting with the demand of customers by
supplying products. The manager of respective company has to settled on different
choices identified with gracefully chain practices. One of it is inbound organization in
which the supervisory group chooses its accomplices to buy materials for motivation
behind amassing or assembling segments to get completed vehicle and afterward source
them universally. Rolls Royce Motor company is conducting its supply chain practices by
developing or creating effective plan that is beneficial for accurate supply of products.
Due to strong network channels of respective company it is able to conduct supply chain
network.
 Quality control – Quality is one of the crucial aspect of business and it is important for
organisation to maintain quality of products and services offered to customers. This is
significant for providing high quality car products to customers in order to meet with the
demand (Zhu, Zhao and Bush, 2020). Choices to utilize different quality control
apparatuses that are review and measurable quality control through which nature of every
one of its vehicles are checked and further conclusions are made to improve them. This
company has set quality standards for its products and all offering of Rolls Royce Motor
company will be based on the quality of products to customer as well as develop strong
brand image.
 Location strategies – This operation of business play crucial role in enhancing or
increasing overall performance or productivity of business. Through this strategy Rolls
Royce Motor company is able select the locations in which company will provide its
products to customers. Choice for area is key element for accomplishment of
organization, in setting to Rolls Royce, administrators outline area choice in the wake of
considering different factors, for example, offices, accessibility of work, exchange zone,
outside business climate, breaking down practicality and some more. All of these factors
of business will have significant impact on decision of respective company regarding
location strategies.
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CONCLUSION
As per the above report, this has been concluded that business operations and management is
undertaken as one of the essential aspects or practices that workforce of firm consider in order to
attain objectives. Moreover, the key operations of the business function are sales, production,
finance and many others. In addition to this, by acknowledging those functions are vital for
organisational productivity and sustainability of business atmosphere. Along with this, there are
several decisions which are developed through firm’s operations management in respect of
supply chain, quality control, production and others for attaining the pre- determined objectives.
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REFERENCES
Books and Journal
Chawla, V.K. and et. al., 2020. Evaluation of green operations management by fuzzy analytical
hierarchy process. Materials Today: Proceedings.
Goel, R. K., Mazhar, U. and Saunoris, J.W., 2020. Business operations, contestability,
bureaucratic holdup, and bribe solicitations.
NGONZI, J.K., Operations and Information Management Final Assessment.
Pereira, R., and et. al., 2020, April. Business Process Modelling to Improve Incident
Management Process. In World Conference on Information Systems and
Technologies (pp. 689-702). Springer, Cham.
Rudani, R.B., 2020. Principles of management. McGraw-Hill Education.
Udokporo, C.K., and et. al., 2020. Impact of Lean, Agile and Green (LAG) on business
competitiveness: An empirical study of fast moving consumer goods
businesses. Resources, Conservation and Recycling, 156, p.104714.
Williams, S.J. and Caley, L., 2020. Introduction to Public Service Management and Service
Operations. In Improving Healthcare Services (pp. 1-13). Palgrave Pivot, Cham.
Zhu, Z., Zhao, J. and Bush, A. A., 2020. The effects of e-business processes in supply chain
operations: Process component and value creation mechanisms. International Journal of
Information Management, 50, pp.273-285.
Online:
Rolls Royce. 2020. [Online]. Available through: <https://www.rolls-royce.com/>
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