BMM3003: Analysis of Cadbury's Business Operations and Management

This report provides an in-depth analysis of Cadbury's business operations and management practices. It begins with an introduction to business operations and their functions, emphasizing their role in enhancing business value and profitability. The main body of the report delves into various aspects of Cadbury's operations, including production, supply chain management, logistics, location strategies, and quality control. It also examines the role of managers in these operations, highlighting their responsibilities in guiding employees and achieving organizational objectives. The report further differentiates between leadership and management, outlining the traits of a good manager and how managers can influence organizational culture. Additionally, it discusses employee management strategies. The report concludes by summarizing the key findings and emphasizing the significance of effective business operations and leadership in achieving organizational success. The report uses Cadbury as a case study to illustrate real-world applications of these concepts.

Introduction to Business
Operations and Management
BMM3003

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Functions of business operations................................................................................................3
Role of manager..........................................................................................................................5
Difference between leadership and management........................................................................6
Traits of good manager...............................................................................................................6
How managers can influence organisational culture..................................................................7
Employee management...............................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business operations are defined as the most vital function within business which is
helpful in managing whole business operations in prominent manner. The major aim of business
operation is to intensify value of business and to enhance its sales and earn more profits as well.
This is associated with various activities existed within business and theses are interlinked with
each other (Zurich, Instruction and Documentation, 2018). These operations are executed by
internal team and for gaining success these are performed in appropriate manner. Business
operation for an organisation starts from converting raw material into finished goods and to
perform marketing activities. Besides this decision making activities are also part of business
operations and these are helpful for promoting goods and services so that final selling of product
or service can take place. This report is associated with understanding concepts of business
operations in the background of Cadbury which is a British multinational confectionery
organisation. This report includes business functioning within supply chain, location strategies,
quality control and role of manager in these business operations.
MAIN BODY
Functions of business operations
Cadbury is a British confectionery brand which is known as second largest confectionery
brand. The company was founded in the year of 1824 and headquartered in Birmingham, UK. As
the company is having high revenue ratio which is the major reason for their success. The
company is performing various business functions and the same are elaborated as under:
Production: Every business organisation is associated with selling of some product or
services in order to grab attention of potential customers and to earn high profits as well (Anand
and Gray, 2017). In this context Cadbury is producing consumption goods so that to understand
and satisfy needs and demands of their customers. Production decisions are not easy as this is the
primal aspect in which customers get inclined towards buying decisions. In order to understand
customer behaviour Cadbury is conducting market research so that to examine needs and
demands of their potential customers. Cadbury is wholly focused over undertaking new variants
in their products so that to align needs and demands of their customer with business offerings.
Supply chain: Under the decision of supply chain focus is rendered over getting higher
productivity. Such strategies are executed in which goals and aims of the organisation can be

aligned and attained in proper manner. Supply chain is defined as network of various individual,
activities and resource in which flow of goods and services are managed. The primal
responsibility of Cadbury is to manage demand and supply of their goods in subtle manner. This
is examined that supply chain of Cadbury is properly managed and they are using automated
technology in delivering product.
Logistics: Logistics are defined as transfer of products or consumer goods to ultimate
customers. This is regarded as the most vital function in which assistance is given in order to
transfer goods from one place to another (Alotaibi and Liu, 2017). When appropriate
transportation facilities are provided by an organisation to their goods then better services can be
provided by them to their customers. The goal of reaching to mass audience can be attained by
keeping appropriate logistics and by transferring products to customers in appropriate manner.
For Cadbury this is examined that they are finding best solutions for formulating appropriate
logistics in order to attain business objectives. Supply chain is helpful for Cadbury in order to
reach out to maximum number of customers and to provide smart solutions to their customers as
well. This is helpful for Cadbury to gain sustainability and making prominent market image as
well.
Location Strategies: This is defined as the most strategy which is helpful for the
organisation to take decision regarding choosing correct market so that potential customer can be
attracted. An organisation is producing goods but in order to get high growth this is imperative
that location is chosen wisely so that to provide appropriate arrangement over needs and
demands of customers. This decision is not easy as when wrong place is selected this will lead
the organisation to minimise market prominence and to face problems in market survival. Under
this aspect Cadbury is selecting best location in order to get assistance over marketing strategies.
This is going to help Cadbury to take cost effective measures and strategic decision as well.
Quality control: This is regarded as the most prominent decision taken by the
organisation in which sales and growth of the organisation is dependent (Kumar, M. ed., 2016)
(Roth and et. al., 2016). Cadbury is highly emphasised over meeting quality standards within
products and this is the major reason that the company is active in attaining goals and objectives
of their business organisation. Operational manager of Cadbury is continuously putting various
efforts so that overall quality standards can be maintained for longer duration of time. The
company is inhaling standard guidelines so that to manage overall quality in their production

process. This will help Cadbury to retain customers for longer time and to invite some more
potential customers as well.
Human Resource: This is regarded as one of the most crucial organisational function in
which working people are managed within an organisation and aligned with goals and objectives
as well. Human resource is the department within an organisation which is wholly dedicated to
working people and run for people (Burgstaller and et. al, 2017). This is the major reason that
Cadbury is implementing various strategies so that to motivate their working employees and to
attain higher productivity from them.
Role of manager
Manager is having role to guide people in the organisation in which they can be directed
to attain organisational objectives in appropriate manner. In organisational operations immense
roles are played by manager and this would be helpful for the business to deal with aims and
objectives in significant aspect. For dealing with production operation manager of Cadbury is
implementing continuous innovation and novelty so that mass audience can be captured and
business objectives can be accomplished as well. Besides this manager of Cadbury is ensuring
effective output within production process so that high focus on dealing with customer need can
be rendered. Manager's role within supply chain is that they put efforts for proactively dealing
with supply problems and coming complexities as well. Similarly manager of Cadbury is taking
such decisions by which demand and supply can be managed without any barrier. In the context
of logistic manager is having role to contact with such logistic companies in order to minimise
organisational costing and to sustain in the market. In the context of deciding location for
business manager of Cadbury are performing market research with the main purpose to underpin
market inclination and to take decision regarding the best market which is suitable for the
business. In the terms of quality control manager of Cadbury is performing their role of testing
quality in continuous manner so that to minimise variation in terms of quality standard. In this
manner manager is associated with inculcating prominent standard within business which are
related with quality and organisational performance. At last in terms of human resource manager
of Cadbury is recruiting candidates in fair manner so that employees with high skills and
capabilities can be added within business.

Difference between leadership and management
Basis Leadership Management
Definition Leadership is defined as the activity
in which guidance and direction is
rendered.
Management is the process of managing
various activities within an organisation
in which different policies and
principles are implemented.
Focus The major focus of leadership is to
bring change and encouraging the
same so that to provide differential
insight to the business (Wamba and
et. al, 2018).
The focus of management is to bring
stability within business so that things
can be coordinated in effective manner.
Power Leadership is associated with the
power to influence people and in this
manner leader try to persuade people
when some new policies are
implemented in the business.
Management is aligned with the power
to make rules in such a way that the
same can be used by business to attain
organisational objectives.
Responsibility The responsibility of leadership is
defined in a manner in which leaders
are having right to persuade people
for prepared organisational strategies.
Management is having responsibility to
provide appropriate guidelines in which
each task can be completed in
significant manner without facing ant
prominent barrier.
Traits of good manager
There are numerous traits and differentiation existed which makes a manager a good
person to deal with business complexities and manage outcomes as well. One of the major traits
within manager is that they have appropriate communication skills due to which they can
communicate with anyone without facing any dodge and convey the message as well with lesser
confusion and barrier. This is the major skill which differentiates a manager from other person
and due to this managers are helpful in gaining business advantage as well. Besides this manager
is efficient in problem solving skills due to which they can solve business complexities in
appropriate manner. On the other hand managers are having prominence in getting organisational

awareness due to which all the objectives of the business can be attained in proper manner.
These skills and capabilities of manager will help Cadbury to align with business goals and
objectives in appropriate manner so that growth opportunities can be inhaled.
How managers can influence organisational culture
Managers are directly influencing corporate culture and with the help of their leadership
and communication skills they can strengthen business culture and stay adhere to values and
organisational vision. Managers are the person who sets high standards and expectations which
could be helpful in providing prominent business insight in optimal manner. Managers within
Cadbury are trying to establish purpose in which clear role for each person is defined and this is
aligned with gaining impact over organisational culture (Magon and et. al., 2018). Culture is
defined as the the belief and assumptions which are communicated by manager to various
subordinates and helps in shaping employee behaviour. On the other hand managers are
rendering appropriate accountability in terms of enforcing culture which leads the business to get
an impact over organisational culture. Manager of Cadbury is appropriately managing
organisational culture by implementing flexible action plan and policies. This is helpful for the
business to deal with organisational aims and objectives so that to acquire higher success within
business operations.
Employee management
Employee engagement is defined as the extent in which employees get involved in their
jobs and put high efforts in their given tasks. For Cadbury employee engagement is helpful as in
attaining employee satisfaction and retaining them for longer duration of time. In the context of
Cadbury the company is adopting significant strategies of employee engagement which could be
helpful for them to deal with new business insights and to retain them as well (De Angelis,
Howard, and Miemczyk, 2018). In order to obtain high employee engagement Cadbury is using
appropriate recruitment practices so that to retain employees and to align them with business
objectives as well.
CONCLUSION
From the above report this can be summarised that business operations are playing
significant role in attaining aims and objectives in appropriate manner. For every business this is
imperative that all the functions are managed in such a manner that organisational efficacy can

be maintained and self initiated can be taken for dealing with market demands and needs of
overall customers. On the other hand management and leadership are the two differential concept
which are helpful for the business to deal with all those complexities which may hamper
business objectives. So this can be concluded that managers and leaders are playing vital role in
arranging decision in such a way that all the aims and objectives can be attained.

REFERENCES
Books and Journals
Alotaibi, Y. and Liu, F., 2017. Survey of business process management: challenges and
solutions. Enterprise Information Systems, 11(8), pp.1119-1153.
Anand, G. and Gray, J.V., 2017. Strategy and organization research in operations
management. Journal of Operations Management, 53, pp.1-8.
Burgstaller and et. al., 2017, October. Modification operations for context-aware business rule
management. In 2017 IEEE 21st International Enterprise Distributed Object
Computing Conference (EDOC) (pp. 194-203). IEEE.
De Angelis, R., Howard, M. and Miemczyk, J., 2018. Supply chain management and the circular
economy: towards the circular supply chain. Production Planning & Control, 29(6),
pp.425-437.
Kumar, M. ed., 2016. Applied big data analytics in operations management. IGI Global.
Magon and et. al., 2018. Sustainability and performance in operations management
research. Journal of cleaner production, 190, pp.104-117.
Roth and et. al., 2016. Knowledge creation and dissemination in operations and supply chain
management. Production and Operations Management, 25(9), pp.1473-1488.
Wamba and et. al, 2018. Big data analytics in operations and supply chain management. Annals
of Operations Research, 270(1), pp.1-4.
Zurich, B.L.L., Instruction, X. and Documentation, X., 2018. Service operations and
management. Master of Science in Engineering, p.380.