Business Operations and Management Report: Bentley Motors Evaluation

This report provides a comprehensive analysis of Bentley Motors' business operations and management. It begins with an introduction to business operations, defining its core functions and importance in achieving organizational objectives. The main body of the report delves into a detailed description of Bentley Motors, focusing on its manufacturing of luxury cars and SUVs. It then evaluates Bentley's operational management decisions across various aspects, including production, human resources, supply chain logistics, and overall strategies. The evaluation highlights areas where Bentley has made modifications to enhance productivity and performance, such as improving production systems, focusing on employee needs, optimizing supply chain logistics, and adopting a streamlined approach. The report concludes by emphasizing the importance of effective business operations, continuous monitoring, and adapting to market changes to achieve sustained growth and success. The report also discusses the interlinked functions of business operations and the necessity for businesses to stay updated with customer requirements and market trends. Overall, the report emphasizes the importance of effective business operations for achieving higher growth and success.

Business operations and
management

Contents
INTRODUCTION..........................................................................................................................................................3
MAIN BODY..................................................................................................................................................................3
Introduction to Business operation.............................................................................................................................3
Description of Bentley Motor Limited.......................................................................................................................5
Evaluation of Bentley operation management decisions............................................................................................6
CONCLUSION...............................................................................................................................................................7
REFERENCES...............................................................................................................................................................8

INTRODUCTION
Business operations is defined as activities which a business engage on the daily basis
with a view to increase value and earn profits as well. Employees and the other members
associated with an organisation are responsible for effective implementation of operations which
help a company to attain objectives within stipulated time period (Barnes, 2018). Business
operations required to be managed for which various business practices are developed with an
objective to enhance efficiency. It is stated that operations management is associated with
transforming raw material into finished products as well as services that is offered in the market
in order to earn profits. For the present report, Bentley Motors is taken into consideration. The
company deals in manufacturing and designing of luxury cars and SUVs. The report will cover
concept and functions of business operations. In addition to this, there is evaluation of respective
company operations management associated with aspects such quality control, logistics, supply
chain, human resource, location strategies etc.
MAIN BODY
Introduction to Business operation
Business operations is referred as actions as well as activities that engage in continuous
basis or regularly for attained organisation objectives in an effective and efficient manner. It is
important for a business entity to ensure that all the daily activities and operation is executed
properly as it help in generating high profits and revenue which is beneficial for a business entity
to strengthen its market performance and gain higher growth as well. It is stated that all the
operation in which a company indulge on continuous basis required to be improved so that
efficiency and performance is maintained properly. For this, business entities perform various
functions, which are as follows:
● Measure performance- The Process of performance measuring is take place from the
stage of goal setting. In easier terms, an organisation should generate some attainable
objectives associated with the clear targets(Butner and Ho, 2019). Once the objectives
are determined then measurement procedure should be analysed by the company.
● Streamline all processes- The businesses and companies are required to be updated &
move towards the current scenario. The another method of doing so is to bring some

innovation as well as invention that help in attracting large number of people prevailing
at marketplace. In addition to this, it will enable firm to search out the new ways to
bring innovation and enhance productivity as well. It is stated that these improved
operation system assist in raising process & productivity that will leads to increase in
sales as well as profitability level of an organisation.
● Keep up with current trends- It is determined that there is diverse and complex
business environment as it are changed continuously and impact on the requirements of
customers. for this, it is significant for an organisation to keep them update with the
market trends and requirements. It is analysed that trends keep on changing through
innovation, economical changes, legal formalities and so on. The systems efficiency is
viewed by seeing enhancement in performance, cost reduction, assist in complying laws
and regulations associated with the high profits.
Main functions of business operations
Business operations is defined as set of action that are categorised by business entities
into sub-parts so that it can assign and implemented in a proper manner. It is also known as
functional units who allocated particular task & goals that further help in achieving objectives
and desired goals timely and effectively (Choi, Wallace and Wang, 2018). It is determined that
these functional goals are interlinked with each others as roles as well as duties assigned to evert
unit are interrelated. Some of the key functions associated with the business operations is given
below:
● Human Resource- It is analysed that these business operation unit focuses on the actions
associated with the employees of an organisation. Employees or personnel are the major
asset of a company which perform actions and operations properly due to which there is
attainment of higher growth and success as well. Thus, it is the responsibility of HR unit
to manager the needs of business entities that are important in order to perform operations
properly. HR team bring high talent, skills as well as expertise in organisation due to
which all the activities is implement as per the strategic plan that leads to attainment of
objectives within stipulated time period.
● Production- It is associated with the conversion of raw material to the finished product
which is offered by company for sale at marketplace. The main objective of this function

is to optimally use all the available resources so that requirements of customers is
fulfilled in a proper manner. It is determined that such unit of organisation will consider
all producing units that are needed in order to develop a finished products.
● Marketing- One of the main objective of this business operation unit is to conduct
promotional activities in order to aware people about the products as well as services
offered by company. This help company to increase its customer base level which
positively impact on the sales and profitability of business entity, in addition to this, such
unit conduct market research in order to gain insight about market trends and customer
requirements that is important to satisfied in order to sustain at marketplace for longer
time period. It assist an organisation to strengthen its market position and gain higher
growth as well as success properly.
● Management- This business unit emphasis on the overall activities in order to manage
them in a proper manner (Guha and Kumar, 2018). In addition to this, the role of
management team of a company is to perform actions where it is required and ensure that
the needs of employees is fulfilled. Moreover, they also focus on availability of resources
so that all the activities is implemented timely and effectively.
● Sales- This business operational unit is mainly associated with the profits and revenue of
the company. The main role of managers here is to develop effective plans and strategies
so that sales objectives are met that leads to increase in profitability of company.
● Accounting- In every organisation, various transaction take place that are both financial
as well as non-financial and is required to be record in the books of account that help in
keeping track of all the operations in a proper manner. It is determined that accounting
department of a company will keep on checking transaction that are being done under the
name of organisation.
Description of Bentley Motor Limited
Bentley Motors limited is a British company and is specialize in manufacturing of SUVs
and luxury cars. The company mainly deals in automotive industry and is involved in
manufacturing, designing and distribution of products as well as services. The company was
established in the year 1919 by W.O. Bentley and H.M. Bentley and is subsidiary of

Volkswagen. The head office of Bentley Motors is located in England, United Kingdom. The
company offer its services in more than 10 countries with the help of its talented and skilled
4000 staff members (Hannibal and Knight, 2018). The target market of Bentley Motors is people
belong from high class and upper middle class. The company has different departments that
perform various function on daily basis that is required in order to achieve objectives within
stipulated time period.
Evaluation of Bentley operation management decisions
Bentley is an auto mobile company which is a highly competitive industry at
marketplace. It is aggressively raising day by day that impact on the overall performance of other
automobile companies, For dealing with such competitive environment and to sustain for longer
time in market, it is important for Bentley Motors to make changes within its operations and take
effective decision so that productivity and performance is enhanced properly. Some of the areas
where modification are made by organisation is discussed below along with strategies and
management decision adopt by respective organisation:
● Production- One of the most important operation function of respective organisation is
its production department. Bentley is manly involved in producing and developing luxury
cars that is SUVs & racing cars. It is determined that the producing system of respective
organisation is improving and evolving in declining waste & other shortcomings from
various steps of production that is developing, manufacturing & then assembling goods.
In earlier, the production of car take place as per the layout and design set by car designer
as well as technician of the organisation. In the present time, the demand of customers is
changed as they want modifications accordingly. For this, it is significant for organisation
to make efforts in order to change its system in a way that occur less cost to the company
and help in fulfilling customer requirements.
● Human resource- They are the asset of an organisation who implement activities as per
the instruction that assist in attaining growth and success at marketplace. The staff
members work in Bentley are skilful and experts in their assigned fields (Kapur, Kumar
and Verma, 2018). It is important for an organisation to focus on fulfilling the
requirements of employees as it make them feel valued and also motivate them to work
with full potential to achieve targets of the company on time period.

● Supply Chain Logistics- The vision of respective organisation is to develop quality and
best cars that is fast and meet with the class of people. For this, Bentley emphasis on its
supply chain & bring smart supply concept. It is determined that organisation made its
logistics centre adjacent to the main supply hall. This decline around 30% of handling
part. Along with this, being a subsidiary of Volkswagen, it is able to combine worldwide
suppliers with it.
● Strategies- Bentley is a company who’s management believes in making continuous
changes and evolve with it for the betterment. This is directly shown by the strategies that
are used for their system of production as the company make use of Kaizen approach.
The operations of respective organisation is changing and evolving on continuous basis in
order to make production system more productive as well as sustainable. In addition to
this, the higher authorities of Bentley adopt streamline approach & focus on keep up with
the current trends by working as per the new and improved ways of operation. It is
analysed that Bentley also focus on safety of its employees as it believes that they are the
only asset which help company to move forwards and gain profitability. Bentley design
and develop innovative cars for customers that are focused on making use of
technological and trendy things prevailing at marketplace (Luo, Lin and Zheng, 2019).
Moreover, it also provide the option of customisation to its customers as it help in
satisfying them and developing good relationship with them which is long-term. It also
provide training and development session to its workers so that they can execute
activities properly and deal with the customers in an effective manner. All this will help
company to enhance its productivity as well as profitability level effectively and
appropriately.
CONCLUSION
From the above discussion, it has been concluded that effective business operations help
an organisation to attain higher growth and success as well. In addition to this, it is important for
the higher authorities of an organisation to monitor and check the operations on continuous basis
so that targets are met and objectives is achieved on time period. In addition to this, there are
various business operations function and are interlinked with each other that help company in
enhancing business performance in an effective manner. Moreover, it is determine that the

customer requirements and market trends is changing rapidly and to deal with this and sustain in
market, it is important for business entity to make changes accordingly. It is determined that
operation management decisions that a company takes will be in accordance with improving and
enhancing productivity and profitability of an organisation.

REFERENCES
Books and Journals
Barnes, D., 2018. Operations Management. Macmillan International Higher Education.
Butner, K. and Ho, G., 2019. How the human-machine interchange will transform business
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Guha, S. and Kumar, S., 2018. Emergence of big data research in operations management,
information systems, and healthcare: Past contributions and future roadmap. Production
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Hannibal, M. and Knight, G., 2018. Additive manufacturing and the global factory: Disruptive
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Kapur, P.K., Kumar, U. and Verma, A.K., 2018. Quality, IT and Business Operations (pp. 332-
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Slack, N. and Brandon-Jones, A., 2018. Operations and process management: principles and
practice for strategic impact. Pearson UK.