Business Operations: Environment, Customer Service, and Profiling

This report provides an overview of business operations, examining various aspects such as different types of organizations, their structures, and the impact of local, global, and national economic environments. It highlights the significance of customer service and the benefits of customer profiling in business success. The report discusses how businesses, like Lidl, can leverage customer feedback and adapt to market demands. It emphasizes the importance of understanding customer needs, offering featured products, and using customer profiling to retain customers and enhance market share. The report concludes by stressing the importance of serving customers effectively to achieve business goals, supported by references to relevant literature on business operations and strategy.

How business operate

Table of Content
 Introduction
 Various type of organisations
 Different structures within the businesses
 Local, global and national economic environment
 Impact of customer service of business success
 Benefits of customer profiling to a business
 References

Introduction
To execute all business operations in an effective manner and
to achieve its set goals it is very essential for a firm to first
identify and examine the factors exist in business
environment. All this support in take better decision and at
the same time ensure optimum utilisation of all available
resources and funds.

Various type of organisations
Types of organisations found in public and private sector
can be understood by the points given below:
Public organisation: These are the firms that are govern or
control by government. Various sources are there that
use by these entities for raise funds in order to carry out
business activities.

Different structures within the businesses
Various functions are perform by an enterprise whether it is
a small, medium or large. Functions remain the same but
the structure adopt by these organisations remain
different. Structure decide the way in which individuals
perform their roles and also highlight the flow of
communication at workplace.

Local, global and national economic
environment
Business environment is a mix of micro and macro factors
that affect the activities of an enterprise on large basis.
For take better decision and to achieve set goals, it is very
significant for every firm to identify those factors and
examine their impact on commercial operations.

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One of the main benefit of this is that it help in implement
the concept of innovation in an effective manner. Various
economic environment such as local, national and global
impact on business and its activities as given in the
following points:
Local level: Rate of inflation and deflation impact on
purchasing power of individuals and this directly affect
the sale of company's product.

Impact of customer service of business
success
Satisfy the needs of customers or fulfil their requirements in
an effective way is very essential for a business enterprise
because consumers are known as only profit makers. For
attract more number of customers and to retain them for a
long time period, it is very essential for firm to
manufacture and offer featured products to its customers.
LIDL operate and offer its services in various areas.

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Firm undertake research to collect information about the
needs of its customers and after that undertake production
process. All this help company in maintain its market
share and earn more profits as compare to its rivals.
Overall for achieve success, it is very significant for
business enterprise to serve its customers in an adequate
way and as per their specific needs and requirements.

Benefits of customer profiling to a
business
For survive in market for a long time period and to increase
customer base, it is very essential for LIDL to collect
feedback and reviews form its customers. This help
manager in identify the areas of improvement and at the
same time help in make the product more attractive.

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Various aspects are there that require to be examine by firm
for get the benefits of consumer profiling. One of the
main feature of consumers profiling is that it help firm
manufacture products as per specific requirements which
help in retain customers for a long time period. Further a
satisfied customer do positive word of mouth promotion
which enhance customer base of company.

References
Carroll, A .B. and Shabana, K. M., 2010. The business case
for corporate social responsibility: A review of
concepts, research and practice. International journal of
management reviews. 12(1). pp.85-105.
Casadesus-Masanell, R. and Ricart, J. E., 2011. How to
design a winning business model. Harvard business
review. 89(1/2). pp.100-107.