This report delves into the realm of business operations and services, with a specific focus on the automotive industry, particularly Toyota, Ford, and GM. The report begins with an introduction to business operations, emphasizing its importance in converting raw materials into finished goods and building a strong brand image. The main body of the report explores strategies for companywide operations improvement, including Just In Time inventory systems, supply chain management, and product design. It also discusses total quality management and marketing strategies. The report further examines the operational objectives of Toyota, such as quality, speed, cost, flexibility, and dependability. It also explores marketing strategies like cost leadership, brand identity, and strategic alliances. The report provides recommendations and a conclusion summarizing the key findings and insights into how Ford and GM can gain market share from Toyota. References to books and journals are also included.
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