Corus Business Operations: Strategic Planning and Supply Chain

This report provides a comprehensive overview of business operations, focusing on the multinational British steel manufacturer and producer, Corus. It begins with an introduction to business operations, defining key activities aimed at increasing company value and profitability. The report then delves into various business functions, including marketing and sales, human resources, and finance, highlighting their roles and processes. It addresses challenges such as globalization and suggests strategies for overcoming them. Furthermore, the report examines the role of business operations in strategic planning, emphasizing its impact on service quality and alignment. It also explores supply chain management, detailing various models such as continuous flow, fast chain, efficient chain, and custom configured models. The report concludes by summarizing the key findings and providing references to support the analysis.

BUSINESS OPERATIONS

 INTRODUCTION
 BUSINESS FUNCTION AND PROCESS
 CHALLENGES AND HOW TO OVERCOME
 ROLE OF BUSINESS OPERATION
 SUPPLY CHAIN MANAGEMENT
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 Business operation refers to the activities that business engage on daily basis
to increase the value of the company and earn profits. These activities can be
optimised to generate revenues that are sufficient.
 Corus is multinational British steel manufacturer and producer which was
being founded in 1999 by merger between Royal Dutch and British steel.
Present report will assess to various business functions, process involved in
managing operation, challenges involved and how to overcome the same.
 Role of business operation in strategic planning and will apply various
relevant models, techniques to supply chain management.
INTRODUCTION

 There are various business functions and process involved in process of business
operations and various challenges as mentioned below
 Business functions includes :
 Marketing and sales – This function is being related with making products and
services of the company to reach to end customers and include various
promotional and distribution efforts on the part of the company in order to attract
large number of customer base and letting them know about the benefits of
company products and services and how they are being better a compared to that
of competitors
BUSINESS FUNCTION AND PROCESS

 Human resource- This function of the company deals with managing people of
the company to support for effective achievement of organisational goal which
includes recruitment, hiring and selecting of talented and qualified employees to
account to business growth and training the same to help company meeting with
various business dynamics.
 Finance- this business function helps in ensuring all operation of the company
are within the allocated budget and company is sufficient with the funds to
address to various future contingencies and meeting with the needs and wants of
the company in terms of financial requirements.
CONTINUE…

 There are various challenges involved in the process of managing business
operations such as
 Globalisation which accounts to process of interaction and integration among
the companies, people and government of different nations where the challenge
for the company lies in maintaining various trade barriers, advancement in
technology and various other things where the company faces global
competition all across the world and accounts to the challenges of various
strategy generation that account with meeting and catering customers needs from
various regions.
CHALLENGES AND HOW TO OVERCOME

 There are various role of operational management which supports with effective strategic
planning and helps in alignment which improves service quality where the role of
operations in Corus accounts to managing activities that are the part of production and
manufacturing of goods and service where the role is in wider context that accounts to
process of operation, embracing design which will attract customers, planning and
controlling for effective production of goods. The role and responsibilities of operations
accounts to
 Human resource management that states people employed by the company either work
directly to manufacture goods and services or account to supporting those who dose the
same. The role accounts to managing the people who serves as the key resources for the
company.
ROLE OF BUSINESS OPERATION

 It is being referred as the flow of goods and services and includes all
process that helps in transforming raw material into final goods and
services. Various model of supply chain management are
 Continuous flow model – it states and offers stability in high demand
scenarios that accounts to vary very little. It accounts to manufacturers that
produces same goods repeatedly with very little fluctuation can benefit
from this model and which is ideal for commodity manufacturing and is
one of the traditional model of supply chain (Rajagopal, Venkatesan,
Goh, 2017).
SUPPLY CHAIN MANAGEMENT

 Fast chain model- which is ideal for manufacturers that produce goods that are
in trend with short term life cycle. It work effective with the business that
changes its products frequently and that accounts to get out fast before the trend
for the same expires.
 Efficient chain models- this model states and is suitable for business that are
run in highly competitive market which account to the goal of end to end
efficiency.
 Custom configured model – this model focuses on on custom configuration
especially during production and assembly. It is a hybrid sort which is the
combination of agile model and model f continuous flow.
CONTINUE

 From the above presentation it is being understood that there are various
business function and process involved in managing operations of the
company.
 It led to the understanding of various challenges in business operation and
means to account to overcoming the same and accounted with role of
business operation in strategic planning and lastly made to the
understanding of what is supply chain management and its various models.
CONCLUSION

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the circular economy. Journal of Cleaner Production.190. pp.712-721.
 Han, D., and et.al., 2018. The role of operation in the treatment of
Boerhaave’s syndrome. BioMed research international 2018.
 Mendling, J., and et.al., 2018. Blockchains for business process
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REFERENCES

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