Business Operations Analysis: Thomas Cook and Economic Factors

This report delves into the business operations of Thomas Cook, a prominent tour operation management company. It begins by differentiating between public and private sector organizations, outlining their structures and objectives. The report then examines the impact of local, national, and global economic environments on Thomas Cook, emphasizing the importance of strategic planning and business expansion. Furthermore, it analyzes the crucial role of customer service in business success, highlighting the need for employee training and technological advancements. The benefits of customer profiling are also explored, demonstrating how data-driven insights can optimize operations and enhance customer engagement. The report concludes by summarizing the complexities of business operations and the importance of practices like human resource management and employee relations in achieving market success.

HOW BUSINESS
OPERATE
TASK 1 & 5

TABLE OF CONTENT
Introduction
Different types of public and private sector organisations
Different structure of public and private sector organisations
Impact of local, national and global economic environment on Thomas Cook
Impact of customer service on business success
Benefits of customer profiling to a business
Conclusion
References

Introduction
Business consists atmosphere which comprises several intrinsic and extrinsic factors
that directly or indirectly impact on operations. Government, suppliers, customers,
technology, economic conditions and competitors are multiple elements that
management require to consider while designing system. current assignment relies on
Thomas Cook which is famous tour operation management company and established
in UK and various nations.

Different types of public and private sector organisations
In an industry, there are many organisations which are working in same atmosphere for instance public
companies and private organisations. Both of these associations are different from each other for in
many sort like objectives, size, organisational culture, structure and scope. But main aim of running
business activities is to serve society with extraordinary quality products and services.
 Non-Profit Organisation:- Main objective of establishing this type of companies are to promote
arts, science and commerce aspects in market. Earnings that are generated from business are
reinvested again in operational activities to maintain smoothness in task conduction.
 Non-government Organisation:- Major aim of constructing this kind of firms are providing
welfare to society for betterment of economic conditions of country. These are started by people for
providing some welfare for betterment of society.

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 Profit-based Organisations:- Thomas Cook is a tour operation management
company chain and that is framed by individual persons to provide good quality
services and products to customers in market according to taste and preferences
of clients. This action aids venture in gaining larger amount of profit.
 Voluntary Organisation:- This section includes enhancement in economy and
elimination of issues and problems from atmosphere by doing business activities
after constructing most efficient team that is effective in doing all task
appropriately.

Different structure of public and private sector organisations
 Organisations in private sector includes various kinds that are stated as beneath.
 Sole Proprietorship: This type of ventures are started by an individual person for their their
survivals. In this section business owner does all task and duties that is why
businessmen/women is responsible for bearing all losses and profit.
 Partnerships: When an organisation is started by two or more than two persons. In other
words it is also called as large size corporations. In this profit and losses are divide among all
partners on the basis of ratio. Organisations in private sector includes various kinds that are
stated as beneath.

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Sole Proprietorship: This type of ventures are started by an
individual person for their their survivals. In this section business
owner does all task and duties that is why businessmen/women is
responsible for bearing all losses and profit.
Partnerships: When an organisation is started by two or more than
two persons. In other words it is also called as large size
corporations. In this profit and losses are divide among all partners
on the basis of ratio.

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Public sector comprises following type of business:
 State Ownership: Main objective of starting this kind of association is to
generate employment opportunities for those whom have adequate talents and
virtue for accomplishing business activities.
 Local Government: Major aim of running this kind of firms are to provide
quality wise good products and services to clients for making profit.

Impact of local, national and global economic
environment on Thomas Cook
Business environment is very complicated and dynamic because there are many firm
whom are doing their business in same atmosphere. Business expansion is a tool that
hikes level of operational activities and also aids management in creating strong
customer base. Movement of business activities should be done done by formulating
adequate planning, policies and strategies so that an efficient action plan could be
formulate in order to conduct all actions in most systematic manner for grabbing various
advantages. Thomas Cook is a company which is generating its operations in various
countries and able in successfully expanding business actions. Main cause of successful
corporate expansion is that this firm is quite efficient in dealing with all resources that
are necessary for planning and implementing business expansion in countries.

Impact of customer service on business success
It is required from administration that, functionality of employees should be
measured on regular basis so that effectiveness should be measured and maintained
for serving adequate and appropriate quality goods and services for enhancing
satisfaction level and experience of customers. Thomas Cook operates in service
industry then it is to be said that if facilities are not having good quality then
company is requiring some training and development program for making some
improvisation in task accomplishment. There are various technologies that could be
launch for enhancing efficiency of all tasks and duties.

Benefits of customer profiling to a business
These are multiple benefits that clients profiling have on success and growth of firm are described as
beneath:
 In Thomas Cook company, management have various methods and approaches that can be used
for maintaining all records like entry of all transactions for eliminating extra expenses and cost
from business operations.
 By taking aid of research and development program, company can gather data regarding taste
and preferences of customers for making increments in sales volumes.
 When management have most relevance of having data which is linked with
consumers then it is to be said that company can covey their message
regarding novel offers, vouchers and add ons by emails, direct messages etc.

Conclusion
This report is summarised as running business house is a complex task because
business environment is very complex and dynamic but there are some sort of
practices that generates help and reduces complexities of business. For instance
human resource practices, employee relations etc. Along this, superior uses
motivational theories and leadership styles to increase morale of employees and
make them perform tasks effectively. This benefit organisation to provide quality
items and services to customers and enhance market image and reputation.