2022 Business Ideas: Online Food Service, Retail, Hospitality Sectors

This project outlines three distinct business ideas, analyzing their core concepts, target markets, and operational strategies. The first idea focuses on an online food service, exemplified by FoodPanda, detailing its ordering process, target audience, marketing (4Ps: Promotion, Place, Product, Price), and segmentation strategies (behavioral, geographic, demographic, and psychographic). The second business idea explores the online retail sector, using ASOS as a case study, and examining its market, 4Ps, and segmentation approaches. The final idea centers on hospitality services, specifically Airbnb, describing its marketplace model, 4Ps, and segmentation methods. Each section provides a comprehensive overview of the business, offering insights into its potential for success in the current market landscape, including details like business nature, target market, 4Ps marketing mix, and segmentation strategies. The project aims to provide a comprehensive understanding of these three business models and their potential for success in the market.

3 Businesses Ideas in 2022
1. Online food Service (FoodPanda)
2. Online retail business (asos)
3. Hospitality Service (Airbnb)
Description of each business
1. Online Food Service:
Nature
Online food ordering is a procedure of requesting sustenance from a local eatery or
food cooperative through a website or application. Comparably to ordering consumer
products on the web, these enable customers to keep accounts with them so as to
make frequent ordering convenient. A customer will look for the most loved eatery,
commonly filtered via type of cooking and choose from accessible items, and choose
delivery or pick-up. Payment can be made either with credit card or cash on delivery,
with the eatery restoring a rate to the online sustenance organization
FoodPanda
FoodPanda is the most convenient online food ordering site, connecting people with
the best restaurants around them. [1] Foodpanda believes food is pleasure and
ordering of food should be instantaneous and definitely a fun experience. There are
four easy steps to food ordering. Firstly, find restaurants that to deliver to user by
entering the home address. Secondly, browse hundreds of menus to find the food
user like. Thirdly, pay fast and secure online or on delivery. Lastly, once the food is
prepared and it will be delivered quick to the user’s location.
Target Market
Tech savvy people who loves food and wants convenience.
4Ps
Promotion:
Promotion represents to the greater part of the communications that an advertiser
may use in the commercial center to build mindfulness about the item and its
advantages to the target segment. This can be done by television adverts, special

displays or positioning in stores, specifically popular restaurants. For an example,
FoodPandaprovides newsletter to customers upon sign up and this can easily help
the company to communicate directly and collect information about product choices.
In addition, FoodPanda give credits to customer who invite their friends to sign up.
Hence, these will increase customer easily.
Place:
Placement or distribution is a very important part of the product mix definition. You
have to position and distribute the product in a place that is accessible to potential
buyers. For instance, FoodPanda is designed as an app which is known to be the
platform for food delivery service. Furthermore, it is definitely accessible to all
customers as it can be found in the application store. FoodPanda also partners up
with local restaurants that offer home delivery, and prepare a database. This means
that FoodPanda are stationed in the local restaurants itself. The distributions or
delivery of ordered sustenances are convenient as the distance between the buyer
and seller (delivery) are abbreviated.
Product:
The product can be intangible or tangible as it can be in the form of services or
goods. The act of assistance that is given to a customer is the product of the online
food service. The efficiency of food delivery from one place to another and the
communication between the customer and employee satisfy the needs of a
customer.
Price:
There are few ways how online food service generates its income. Firstly, charging
the restaurant for each order they fulfill through the website. For example,
commission from the restaurants. The amount of commission is based on the
location, popularity and negotiation. Secondly, income generated from the
advertisement on the website. Lastly, providing premium features like promoting the
restaurant to the customers through exclusive emails and texts to them or pop ups
while browsing the website.
Segmentation
Behavioral:

FoodPanda offers a lot of promotions since their debut in Singapore. Such as $10
credit to new users in order to entice them to order food from foodpanda and also to
spread word about them. This creates a desire in customers to make use of their
services such as keeping the credits for a rainy day when they don’t feel like going
out to buy food. After ordering once from foodpanda they will accept that foodpanda
as an alternative to settle their meal.
Geographic:
FoodPanda provides a location filter whereby customers can enter their postcodes
so that they can access all the restaurants nearby. This segmentation is a useful
approach for a large company like Foodpanda as geographic segmentation allows
them to consider the availability of restaurant for customers.
Demographic:
FoodPanda also provides another filter whereby halal food can be found for
customers who are muslims. The data that the company needs is promptly
accessible for them. They can pull evaluation information to figure out who, where,
and how you need to market their product. FoodPanda can market their products to
customers of different religion.
Psychographic:
FoodPanda consider the interest and lifestyle of a customer when he or she is
deciding on the food they want. For instance, the types of cuisines that are available
on the website and customer are able to choose. This will allow the company to
better develop and market their products because there will be a more precise match
between the product and each segment's needs and wants.
2. Online Retail Business:
Asos
Asos is an online retail industry which started in 1999 as a online shopping platform
for consumers to buy celebrity inspired clothings. To date, ASOS sells over 80,000
branded and own-branded products to all over the world through the online website
or the mobile app.
Nature:
The evolution of internet and technology has changed the face of the marketing and
advertising business dramatically. The internet has provided a variety of
advertisement boards allowing companies from all over the world post information,

product catalog and brochures. With the increasing number of products and services
available, online business has become a thriving industry.
Target Market
It is projected at people who do not have the time to go out and shop physically.
4Ps
Place:
Place refers to where and how the product is distributed. Currently, people are
accessing the internet through different platforms such as mobile phones or desktop.
For this business, the products are distributed online on the website itself. Therefore,
customers can easily browse through the fashion catalogue online instead of coming
to the physical store. Social media can be another platform to distribute the products.
Price:
The price of the product is based on costs of materials and the labour needed to
produce the item. In addition, the price of the products will reflect the company
image. Cheaper products will use less-expensive materials and cheaper labor. While
expensive products do the otherwise. In retail, there are a range of prices which
customer can choose from. They can use the filter available on the website to range
the budget. There are also different brands which range from designer brands to
market brands which is sold at different prices. In addition, fashion company will get
rid of their past season item at a cheaper price.
Promotion:
Promotion refers to how the company will communicate the products to customers.
This is done by advertising. Since online shop does not allow customer to touch and
feel their products, it is crucial to promote the item by using sponsorship on social as
information spreads quickly. This will create trust between the customer. For an
example, ASOS sells many celebrity inspired items which cause fans to buy.
Product:
Product refers to all the elements that go into making the actual product marketable.
This means by producing a wide product range that appeal to all target market
segments. This range include the different type of clothing and accessories which fits
the different types of body.
Segmentation:

Geographic:
ASOS targets the international market. For example, you are unable to get your
hands on your favourite pair sneakers for the longest of time due to its unavailability
in your domestic market, you can always use ASOS to buy it overseas and ship it to
your home.
Demographic:
Asos have a variety of products devoted to serving a specific gender or alter their
marketing campaigns to appeal to the male or female segment. Being able to select
your specific price range means that you are able to buy products based on your
level of income. Asos targets teenagers as teenagers are more tech-savvy and they
will most likely be the ones using Asos.
Psychographic:
Asos offer a variety of trendy products to attract teenagers. You will be able to find a
variety of the newest and most sought of clothes easily.
Behavioral:
Asos often offer a lot of discounts with promotion codes. Using the promotion codes
you can discounts for many items on the website.
3. Hospitality Services: Airbnb
Nature
Airbnb is an online marketplace and hospitality service which was founded in August
2008 based in San Francisco, California centered around people leasing out their
houses to travellers looking for a place to stay.
Target Market
Travelers and Hosts.
4Ps
Place:
The offers are mainly sold on the internet. For example, it is sold on their own
platform where informations about the company can be obtain. Furthermore, they
create partnership with other online companies to sell its offers to new customer.
Price:

With various hospitality services such as traditional hotel industry and the arrival of
new rent-sharing platforms, customer’s tend to be price-sensitive. However, Airbnb
accommodation is cheaper than a hotel room as Airbnb’s consumer would pay half
of a traditional hotel room’s price. With its various offers and and huge variety of
prices, the company has the ability to always adapt to the consumer’s budget and
purchasing power.
Promotion:
Airbnb is an online platform and thus, it focuses their promotion mostly on digital
advertising. Airbnb has also create partnerships with some social media companies
to enlarge its audience and target worldwide customers by promoting its brand and
enhancing their number of listings. For example, big online social networks such as
Facebook, Twitter, LinkedIn and Instagram is a good strategy to attract people and
promote the brand.
Product:
A platform for Hosts to temporarily rent out their home or room to travellers looking
for a place to stay for the short term while collecting commission.
Segmentation
Geographic:
Airbnb allows their customers to filter the location in order for them to choose which
part of the country they want to stay in. For example, a customer can filter out that
they want to stay in Tampines as it is nearer to the airport.
Demographic:
Airbnb's filter also allows customers to choose if their landlord is male or female, this
also applies for landlords to choose if they want a male or female customer only. The
filter also allows customers to input how many people are going to stay at the
residence in order to narrow down the number of residences they will be given to
choose from. Religion is also considered in the filter as muslim customers will require
that the house to not have an altar or dogs.
Psychographic:
Airbnb has a filter to allows customers to choose if their place of residence is near a
shopping mall, an iconic landmark or a church. This gives the customers a lot of
flexibility based on where they intend on staying to suit their preferences.

Behavioral:
Airbnb has ‘Travel Credits’ which give them a certain amount of travel credits when
they invite someone to airbnb which they can use to reduce the cost of their trip.
Citations
https://www.foodpanda.sg/contents/about.htm
http://ezinearticles.com/?The-Nature-of-the-Internet-Marketing-Online-
Business&id=3719489
http://fortune.com/2015/06/17/airbnb-valuation-revenue/