Business Opportunities Report: Jaguar Land Rover Strategic Analysis

This report provides a comprehensive analysis of Jaguar Land Rover Automotive PLC, examining its global presence, manufacturing processes, and brand strategies. It explores the company's main success factors, including value-based positioning and brand equity, while also identifying key competitors like Mercedes-Benz and BMW. The report delves into the challenges faced by JLR, such as meeting evolving customer demands and increasing competition, and discusses the balance between globalization and customization in its marketing approach. Furthermore, it outlines the company's future plans, which include a significant shift towards electric vehicle production, expansion into new markets, and diversification strategies to enhance market share and revenue. The report references several sources, including corporate websites and academic publications, to support its findings.

SHAPING BUSINESS OPPORTUNITIES
Name of the Student
Name of the University
Author Note

ABOUT THE ORGANIZATION
 The selected organization is Jaguar Land Rover Automotive PLC
 It was founded in the year of 2008
 Jaguar and Land Rover are the two major products
 The management is involved in designing, developing, manufacturing
and selling of these brands in global market places
 Strong brand presence is possessed by them along with a positive image
 Huge promotional activities are performed by the management

GLOBAL ORGANIZATION
 Global organization means the presence of
a particular business entity in more than
one nation
 It signifies of performing business
operations across the borders of nations
 International presence is the major thing
here
 Manufacturing facilities are located in
different places of the world
 They have presence in Asia, Europe,
Americas, Australia and Africa

MAIN SUCCESS FACTORS
 Manufacturing and ongoing developmental process are the main factors
 Value based positioning strategy is used by Jaguar Land Rover Automotive PLC
 Brand equity and selling different models of Land Rover and Jaguar through exclusive
retail outlets also includes in the marketing strategies
 The main competitors are Mercedes-Benz, Audi, BMW Group, Lexus, Toyota, Rolls-
Royce and others
 Presence of the reputation of Tata Motors as the strong parent company along with the
focused operations acts as competitive advantages
 Strategically expanding the production facilities also add advantages

GLOBALIZATIONS
VS CUSTOMIZATION
 Customization means to design distinctive marketing strategies for
separate marketing environments where the organization exists
 Communication with the targeted segment through different social
media platforms or any other kind of communication channel has
to be done
 Full-size luxury car, sports car and high end compact luxury SUV
models will be sold more in American and European market rather
than Asian market
 Measures under globalization in the form of introduction of
electric models for both Land Rover and Jaguar has been
undertaken by the company

MAIN CHALLENGES
 Meeting the ever-changing needs and requirement of the tastes and preferences of the
global customers acts as a major challenge
 Increase in the competition also changes the environment where this organization exists
 Alterations in the political, economic and social factors that prevails in the nations
where this firm operates are also major challenges
 Advancement in the technology are also forcing to change the consumer behaviour
 The management has to follow innovative things to attract and retain the customers
towards their own brand
 All these hampers to sustain in this highly competitive global automotive market

FUTURE PLANS AND ACTIONS
 The major plan of action is to design, manufacture and sale more electric models of
these two brands
 This will help to reduce the carbon emission in the air, which will, in turn, help to
reduce the level of pollution in the global atmosphere
 Shifting of manufacturing facilities to comparatively cheaper markets has already
been performed as the future plans of this business house
 India, Slovakia, Austria, China and Brazil are these regions
 Major investment plans are on the cards for introduction of electric car
 New diversification strategies will need to be followed to sale these electric models
and increase both the market share and revenue earning

REFERENCES
 Davis, M., 2014, July. Automotive Innovation. In WMG Doctoral Research
and Innovation Conference International Manufacturing Centre,
University of Warwick 10-11 July 2014 (p. 6).
 Fuertes, A. and Serena, J.M., 2016. Insights from matched firm-bond
level data: market of issuance and credit quality. IFC Bulletins
chapters, 41.
 Jindal, R., 2015. Mergers & Acquisitions: More Failures Than
Successes. Mergers & Acquisitions, pp.148-151.
 JLR Corporate Website. (2020). Retrieved 21 February 2020, from
http://www.jaguarlandrover.com/
 Kumar, S.H., 2017. Impact of Brexit on Tata Groups. In pursuit of
Excellence, p.29.
 Namita, M. and Gupta, M., 2019. Cross Border Acquisition of JLR: A Boon
or Pain for Tata Motors.
 Tata JLR unveils major electric car investment plans for UK. (2020).
Retrieved 26 February 2020, from
https://economictimes.indiatimes.com/industry/auto/cars-uvs/tata-jlr-unv
eils-major-electric-car-investment-plans-for-uk/articleshow/70092482.cm
s?from=mdr