Charles Darwin University BUS502 Assignment 2: Opportunity Report

This assignment report details the development of an entrepreneurial opportunity within the organic food sector, focusing on a business model for delivering fresh produce within 24 hours. The report, designed for Charles Darwin University's BUS502 course, outlines the business idea, value proposition, and target customer base. It proposes an online platform selling organic and native Australian foods, catering to the growing demand for healthy and sustainable options. The analysis includes market research, value proposition, and a business model canvas, emphasizing the platform's uniqueness and its ability to meet consumer needs. The report aims to convince potential partners or financial institutions of the viability and potential of the proposed venture, highlighting its novelty and market relevance. The report also includes a reflection on the entrepreneurial process and the development of the business opportunity.

Type of business-
The business would focus on delivering fresh organic food. This includes fruits, vegetables,
organic eggs, organic meat and organic herbs among many other products on offer. The most
important part of the idea is that the delivery would be provided within 24 hours maximum. This
would be a new venture by the Australian retail chain Wesfarmers. The product would be exotic
fruits and vegetables of various parts of the world and Australia.
Business idea-
The focus would be on selling organic food and bush food through the online platform. Fruits,
vegetables and other farm products online. For example- Organic food items and vegetables and
fruits that are mostly found in native Australian areas and are rare to find in the grocery stores of
Australia would be found in this online shop.
Value proposition-
The products would be of good quality with most reasonable costs in the online market. Hence,
fruits and vegetables that are mostly 100% organic would be easily available online to the
Australian buyers. At the same time dairy and other farm items would be available. This would
be a one stop shop for all things that are hard to find in normal grocery stores.
Newness-
Such platforms for selling organic fruits and vegetables, dairy products and medicinal plants
from across the world are very hard to find.
Customers-
The customers would include the growing number of people that have a taste for organic and
native fruits and vegetables from across the country.
How does it work-
The customer orders the exotic products online and they are freshly delivered to them within 24
to 48 hours.