Business and Business Environment Analysis: Google & Organizations

This report delves into the intricacies of the business environment, examining various types of organizations including public, private, and voluntary sectors. It uses Google as a primary case study, analyzing its organizational structure, size, and scope within the private sector. The report explores Google's functional structure, encompassing marketing, production, and human resource departments, and how these functions interrelate to achieve organizational objectives. Furthermore, it highlights the relationship between different organizational functions and their alignment with business goals. The analysis provides insights into the operations of organizations within the business environment, emphasizing the significance of internal and external influences on business performance, and the strategic importance of these functions.

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Explain different types and purposes of organisations..........................................................1
P2 Explain size and scope of range of different types of organisation.......................................3
P3 Explain the relationship between different organisational functions and linked to objectives
.....................................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................7

INTRODUCTION
Business environment is referred to as set of internal and external influences which
determines the manner in which a business performs. An approach to earn profits is being carried
out in context of an external environment which tends to affects its activities and operations and
further determination of profits which is to be attainment by a business. This report will be
fulfilled with consideration of practices and scope which is carried out by largest search engine
in the world i.e. Google (Cantwell and et. al., 2010). This assignment attempts to study and types
of organisation which are existent in business environment along with description of manner in
which internal and external features influences its operations.
TASK 1
P1 Explain different types and purposes of organisations
It can be analysed that there are various organisation which has different size and
purpose, firm can divide into three department that includes private, public and voluntary sector.
These are as under:
Public sector – All such organisation that are operated and regulated by government
bodies which fall under this segment. These type of company has been developing and
manufacturing services and goods at reasonable rate so each and every department of the
community help in making high amount of profit and income.
For example, BARCLAYS is the international bank which are giving services and
facilities to the finance and banking of the international customers of the united kingdom. Their
income is recording around 3.3. euro billion and it has been developing and creating advantages
of approximately 2.86 euro in the year of 2016. the bank is situated in the London, united
kingdom and it was established on 17th November 1690 (Carroll and Shabana, 2010).
Purpose – The main aim of organisation is to giving appropriate services and facilities so
that they are capable for managing and maintaining this is clearly state that they are pleasant and
enthusiasm which are creating huge sum of benefits such as private organisation.
Legal structure – The administration of public industry is different and separated
regarding specific location and region such as central authorities, local government, state
government and gain huge amount in better manner.
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Private sector – It is that type of organisation which is owned and operated by single person or
teams. There is no main role of the authorities therefore the government have not any rights for
using their management and control over their business activities and functions.
Google is the multinational company which was established in 1995 by Larry page and
Sergey Brin and it is first famous search engine in the whole world (Cavusgil and et. al., 2014).
They are mainly developing and creating search engine so that there are various customers that
can identifying such sites or document on the web based. Google company provides free services
and facilities for their customers. Google fir has grown to became one of the most identified
brand in the all over the world and this is one of the top internet destination.
Purpose – The major objective of this company is to provide various types of videos,
audio, book search, news on google news, maps on Google maps which has change the source of
people look and share important data and information in better manner. Along with this, they
require to desire to flourish their business operations and functions in the whole world and gain
high amount of sum for similar operation.
Legal structure – The legal framework of enlisted this industry which fall into various
sections that includes sole trader, limited organisation, partnership and franchises.
Voluntary sector – This is that department in which organisation have involves both private and
public sector which have various objectives and goals. It includes all major companies in which
large number of teams or group named as volunteers have to involvement in the social services
to the people in the united kingdom for achieving desired social purpose. Along with this, they
are trying to respect the managing and maintaining common individual which provide facilities
for fulfilling all basic needs such as food, shelter, clothes and water, etc.
For example, Cancer research UK is the charity organisation which established with the
merger of “Imperial Cancer Research Fund”. The main major motive is to organisation is to
manage and control for over the increasing deaths due to cancer for conducting investigation to
manage disease through early diagnosis and providing effective treatment (Chavis, Klapper and
Love, 2011).
Purpose – The main motive and purpose of this company is to meet with all social factors
and economic needs for whole society of the country for the weaker section. They also giving
them proper attention and care for gaining attention to the people in better manner.
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Legal structure – The company board of director are identifying as trustees who are
having the government each essential decision and maintaining structure of the working
operation and functions in proper manner (Chesbrough, 2010). Along with this, volunteers are
such person who are used to follow direction and path reflect by these committee members.
P2 Explain size and scope of range of different types of organisation
In an organisation they have different size and scope which main motive is to completing
all work or task in better manner. Along with this, the size and scope of various types of
enterprise are described as under:
Private organisation – Google is the private company which is multinational
organisation which has been located in united kingdom. Their main motive is to increasing profit
and gain huge amount of income and revenue.
Structure of google:
Goggle has cross functions organisation structure which is technically determined with
degree of flatness. Therefore an organisation has three main features that are as under:
 Functional based
 Product based Flatness
Size of google:
In an average, the google is subjected to 91 million searches in whole day that has been
accounting for related to around 50 percent of all the main internet search functions and activities
in proper manner (Chow and et. al., 2011). Along with this, google stores each and every search
which make user able to converted into database. After some time period, the actual figure and
facts of google search engine is more than 33 trillion in entry of database. They are depend on
various types of architecture of database of google and their data can be comprised with hundred
of information for the people.
Scope of google:
It is very easy for collecting and gathering the data without understanding or evaluating
the underlying firm of such data and facts in better manner. The scope of google company is
achieving with their target goals where they reach with domestic as well as international people.
Pubic sector – It can be associated with regulated and operated by the legal government
and authorities as their scope and size that are large as compare with other firm and industry. For
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example, Barclays is the multinational bank which have around 11930 staff members in the year
of 2018, they are smoothly running of business operations and their functions in effective
manner (Commander and Svejnar, 2011). The main scope of this type of organisation is to offer
large customer base which help in increasing their standard level.
Stakeholders of the public organisation: Authorities – It can be used for operating and regulating practices which help in
protecting their customers. Along with this, government bureaucratic is confirming the
goods values and have proper rights to deal with different types of stakeholders. Community – In this,social team or group mainly keep their activities and functions in
accurate manner by which they can developing and evaluating them conscious regarding
their impact of an individual surviving in the large society.
Voluntary sector – Cancer research UK is the charitable firm carry out class investigation
functions and activities in universities, institutes and hospital in all over the world. The charity
own employees and their granting funding investigation, apart from this, they should be make
aware about danger disease which increasing effective advertisement and various campaign.
In cancer researcher UK work for whole funding by the public. This will increasing
through donation, legacies, franchising, events and retail services. It mainly influence the
government policies and strategies in over 40000 people who are their regular volunteer. This
will provide donation of around 10 million and the money will going towards 100 million
funding requirements. They are expending around 300 million on their research and the funding
amount is more than 4250 investigators in all over the investigation groups to around 42
universities (Drucker, 2017). The main reason and scope of this sort of the company which are
describe as under:
 The main motive of this sector is to doing work in social upgraded by giving common
services and facilities to poor weak sections. There are various purpose is to reducing the poor people availability in the country at the
regular basis such as child, labour, female and some of the various unfair activities and
actions.
Stakeholders of such kind of company:
 Voluntary organisation existing in the board of the staff members which assist them in
order to keep to their venture in business operation and their functions.
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 Facilities, donors assist in providers such as national, local, state company, corporation
and some more which are giving large sum of income and revenue in proper manner.
TASK 2
P3 Explain the relationship between different organisational functions and linked to objectives
The commercial business venture will developing and formulating their structure of
organisation with different business operation and functions in better manner. In an organisation,
each individual can flourish their services and facilities for gaining attention of business goals
and objectives in proper manner (Gecevska and et. al., 2010). They are maintaining various
department and maintaining relationship with their staff members in better way. There are
different division which maintaining relationship with the google company that are as follows: Marketing department – This department is very important for Google because with the
help of this division they can easily attracting large number of customers towards
searching engines. They are uploading accurate data and information on sites of google
which are search by people and gain knowledge in proper manner. This division play an
important role while introducing new service of Google. The marketing team mainly
coordinate with research and development department which analyse the current market
requirements and preference of people. This is essential for identifying the market trends
and expectations of final users because their success of services are depend on them.
R&D team will provide this information to the marketing team and after recognise all
factors, the marketing assist business in introducing services in effective manner. The
main purpose of this is to inform target people about new facilities because it is important
to aware them regarding products. This awareness will assist in enhancing sales services
and achieving towards goals and targets of Google. Production department – This is one of the essential division of google without using
and improving creativity among their sites and their content which make curiosity on
them. Along with this, department of manufacture also focus on making that content that
will attracting more country people. It interact with marketing team which collect all
necessary information and data about existing market environment. The product
department communicate with marketing for analysing the current market trends to make
product which can increasing the sales of Google to reaching with its target. As such
interrelation aid in achievement of sales target and optimum utilisation of resources.
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 Human resource department – It is one of the most essential division of an organisation
which help in managing and maintaining all business operation and its functions in
effective manner. Google HR team maintaining whole external and internal activities
which are occurs within an enterprise. The main of this company is to make that search
engine which provide knowledge of various topic, themes and structure to the country
people (Gecevska and et. al., 2010). They are the one who are able for developing and
formulating specific situation where they write content to gaining attention of large
number of group persons. For example, if they need employees in the company then
manager will communicate with ground operation team. They will publish advertisement
of vacancy through magazines, social media sites, newspaper. After getting the
information, the interested candidate can appear for an interview and HR recruit the
employees as per their skills and qualifications. Interrelation of HR functions with
production department aid in strengthening power of workforce through which they can
easily utilise their resources and create positive working environment.
 Finance – The funds are required to run organisational activities and functions in better
manner. Every department of Google require to manage and maintain all activities such
as marketing division plan for an event to introduce their new services in the market. The
funds which are necessary to carry out advertising campaign will be approved by the
finance department. Along with this, they will sanction the budget and after that
marketing team members start their work and this bond between two functions will assist
in attaining desired target of the business.
The main objective of google company is to had effective corporate structure that allow
quick developing and motivating them towards doing innovation and creation for the firm
success and growth.
Different structures depending upon the size and scope of the organisation
There are different structures that depends on size and scope of organisation. Such as
there are various stakeholders in Google that are governs a organization along with founders.
The organisation structure can be divided as burocratic in which decision are taken with
authority whereas in post bureaucracy decisions are taken within a network that is based on
dialogues.
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Parent organisational structure can be define as root of several child firms in which
one organisation is founded in the beginning and after that it become able to govern all other
companies in a hierarchical manner.
Matrix organisational structure is a reporting structure in which sub section report to
their higher authority. On the other hand, functional structure refers in which organisation is
divided into smaller groups such as IT, marketing, finance.
Organisation structures and complexities of transnational, international and global organisations
There are various complexities which involves in three types of organisation such as
international, global and transactional. Such are described as under:
International companies - These kind of organisation are mainly deal with exporters
and importers where they are not invest money from outside the country. Google supply their
facilities and services at international level through use of strong networks. But sometime google
has not able to connect each individual to their network for long time period.
Global companies – Such form of organisation are invest their capital in other countries
but they does not fully coordinating their products which are offer in each nation. They are
mainly focus on adopting their goods and services to each individual local market. They market
their products with the help of using similar type of image and brand in all the market area.
Basically Google is liable for functioning their work and activities in global strategy. This
emphasise on cost, volume, efficiency and management. Sometime google faces
Transactional companies – It is very complex and difficult for an organisation. They are
invested in foreign operations and they have central services but give decision making.
Transactional organisation are using matrix structure in which they perform each activity in
proper manner.
CONCLUSION
From the above mentioned report it can be concluded that Business environment is
referred to as set of internal and external influences which determines the manner in which a
business performs. It can be analysed that there are various organisation which has different size
and purpose, firm can divide into three department that includes private, public and voluntary
sector. In an organisation they have different size and scope which main motive is to completing
all work or task in better manner. In an organisation, each individual can flourish their services
and facilities for gaining attention of business goals and objectives in proper manner. They are
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the one who are able for developing and formulating specific situation where they write content
to gaining attention of large number of group persons.
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REFERENCES
Books and Journals
Cantwell, J. and et. al., 2010. An evolutionary approach to understanding international business
activity: The co-evolution of MNEs and the institutional environment. Journal of
International Business Studies. 41(4). pp.567-586.
Carroll, A. B. and Shabana, K. M., 2010. The business case for corporate social responsibility: A
review of concepts, research and practice. International journal of management reviews.
12(1). pp.85-105.
Cavusgil, S. T., and et. al., 2014. International business. Pearson Australia.
Chavis, L. W., Klapper, L. F. and Love, I., 2011. The impact of the business environment on
young firm financing. The world bank economic review. 25(3). pp.486-507.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Chow, A. T., and et. al., 2011. Broadband network with enterprise wireless communication
system for residential and business environment. U.S. Patent 7,944,948.
Commander, S. and Svejnar, J., 2011. Business environment, exports, ownership, and firm
performance. The Review of Economics and Statistics. 93(1). pp.309-337.
Drucker, P. F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard
Business Press.
Gecevska, V., and et. al., 2010. Product lifecycle management through innovative and
competitive business environment. Journal of Industrial Engineering and Management.
3(2). pp.323-336.
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