A Report on Business Structures, Marketing, and Key Functions

This report provides an overview of business organizations, focusing on different types of business structures and justifying why a partnership startup might be preferable to a sole trade. It outlines marketing strategies to reach prospective customers and discusses organizational structures to convince potential investors. The report also highlights the significance of main functional areas such as human resources, marketing, finance, and operations within a chosen business organization, emphasizing how these areas are interconnected to enhance effectiveness and coordination. The conclusion reinforces the importance of legal structures and functional areas in achieving systematic and effective business operations, supported by relevant references.

Introduction to Business

Table of content
 Introduction
 Business overview
 Types of business
 Justify why partnership start up is better than sole trade
 what would be your marketing strategy to reach prospective customers
 Convenience your potential investors which one is the best organisational structure
 highlight the significance of main functional areas in your chosen business organisation.
 Conclusion
 Reference

Introduction
Business organisation is the term which explains the structure of the firm and their
various factors. It is the designed to concentrate on making profit or betterment
of the society.

Business overview
It is the first section of the report there is explanation linked to the business. The
kind of business enterprise is mentioned in the part. Choosing right type of
business organisation leads to success of the business. The major products of the
industry are determined so that they are capable to provide best.

Types of business
It consist a various types organisation that is being adapted by
the person while starting business its up to the mind-set of the
director that what kind of legal structure business want to adapt.
 Partnership
 Public limited company
 Limited liability
 Sole trader

Justify why partnership start up is better
than sole trade
In comparison of sole trade the partnership is much better to start a business,
however it shares the liability according to the invested capital or decided sharing
ratio of profits. It makes the operation more creative and attractive so that consumer
can get influence by the services of the brand.

What would be your marketing strategy to
reach prospective customers
 Market Penetration
 Market Development
 Product development
 Diversification

Convenience your potential investors which
one is the best organisational structure
Organisational structure is the term which is adapted
in the company in order to make the working effective
and achievable.
 Hierarchy structure
 Flat organisational structure

Highlight the significance of main functional
areas in your chosen business organisation
Functional areas of the company plays a vital role in the business
as they all are interconnected with other to make the work more
effective and coordinated.
 Human resource
 Marketing
 Finance
 Operations

Conclusion
 It is concluded from above report that the business is consist of assorted kind
of legal structure and functional areas so that working can be more effective and
systematic manner.

Reference
• Ackah, M., 2019. Soil elemental concentrations, geoaccumulation index, non-carcinogenic and
carcinogenic risks in functional areas of an informal e-waste recycling area in Accra, Ghana.
Chemosphere, 235, pp.908-917.
• Knippschild, R. and Schmotz, A., 2018. Border regions as disturbed functional areas: analyses on
cross-border interrelations and quality of life along the German–Polish border. Journal of
Borderlands Studies, 33(3), pp.371-391.
• Martins, A.M.A.R.D.L., 2020. Scenarios and Ansoff Matrix: an application to the future of hotel
investment in Portugal (Doctoral dissertation).
• Paltrinieri, A. and Kutan, A., 2019. Islamic finance and business: an overview with directions for
further research. International Journal of Emerging Markets.