Entrepreneurship Development: PCR Machine Business Plan Report

This report details a business plan for a PCR machine startup, focusing on the Lean Startup methodology to quickly bring a product to market. It includes a customer value proposition canvas, analyzing customer needs for PCR testing in Europe, and a Lean Business Model Canvas, outlining key components like customer segments, channels, and revenue streams. The plan addresses financial aspects, including revenue goals and cost structures, and proposes CIO strategies for the IT department, emphasizing customer engagement. The report also covers marketing strategies, including telemarketing and social media, and provides a financial plan with revenue and margin projections, reflecting on the overall entrepreneurial approach and providing a comprehensive overview of the business's strategic and operational aspects.

Entrepreneurship Development CIO

Table of Contents
INTRODUCTION.......................................................................................................................................4
Customer value proposition canvas..........................................................................................................5
Lean Business Model Canvas......................................................................................................................7
CIO strategies for IT department...............................................................................................................11
Financial and financing plan......................................................................................................................14
Summary...................................................................................................................................................15
Reflection..................................................................................................................................................16
References.................................................................................................................................................17

INTRODUCTION
The Lean Startup is a logical way to work with small companies and supervise them to bring
an ideal item faster into the hands of consumers. The Lean Startup approach teaches you how
to run a start-up, when and where to transform, and when to begin to expand an organization
with the highest acceleration. It is a proactive way of coping with improvements to new
products. The circle insertion of the learning calculation is a core part of the Follow Startup
strategy. The first step is to make sense of the issue that really should be clarified and then
create a minimum viable product (MVP) to continue the learning experience in the
circumstance as quickly as possible anticipation. Idea of business plan is to buy a real time
PCR machine (used for COVID detection) and use it in a market niche, formed now, as Europe
and most countries need a negative test for travel and to prevent isolation. The government of
United Kingdom states that testing for travel, kids, or business, are not to be made through
NHS for free, without symptoms. Heathrow Airport has testing site, although not
recognized, as the only internationally, fully accepted results are PCR. The cheapest PCR
test is 139 pounds. The machine would be placed in a cheaper letting area, like the North. We
would create sample collection points, forindividuals.
Goal of revenues and margins for one to three years:
 Rising sales last year by 20 percent
 Achieving £ 40 as a gain on each commodity
 Need to get at least 40 percent throughout the year in the cumulative pro1it out o1
operating profits Expected net profit of one Million is reached in the current year.
 On this basis, the cumulative sales must be 5,000 per item throughout the year @ E200
Retaining variable costs up to 60 percent of net sales.
Besides this; the corporation's other targets are to market goods to at least 100,000 individuals
and a profit margin of 15 percent at the rate; 5,000 sold consumers will make income.
Telemarketing, social media, posters, network ads, advertising campaigning are the publicity
on the business plan.

Customer value proposition canvas
The Business Model Canvas is a mechanism which can help ensure its what the consumer values
or desires is placed around a good or service. It's a thorough look at the interactions between
various aspects of the larger Business Plan of the Osterwalder; target markets and value
propositions.
With a wide rectangle on the left as well as a square on the right, it method is a plain sheet of
paper. It is a rectangular series built according the form of imagery and with the client's
allocation canvas. Together, they seek to ensure that an awareness of what an article is featured
and one version satisfies the needs of a single consumer class.The value proposition is basically
an advertisement that is most commonly used in business to summarizeadesireorrespect-
becauseabuyer(orcompanyifyourcustomersaredifferent organizations) should do something or
buy the administration of the group. It is a promise of great value to be transmitted.
The circle or profile of customer:The prequel to the canvas usually starts with the right portion
liable for the picture of the customer. The circle is divided into three main sections where faults

must be found and the demand of PCR consumers fulfilled, just as successful and bad items
happen to them.
Jobs:
 Medical
 Transport
 Economic
Pains:
 Cancelled holidays
 Delays in business meetings because of pre-testing of COVID 19 and waiting for the result
for more than 24 hours
 Expensive testing
Gains:
 Worry free travel for business and holidays
 Cheaper than NHS testing
 Premium packs available for business man or those passengers who use to travel frequently
The Square (Value Proposition)
The square is contrasted to the sphere in which the position of the stimuli is known; the region
corresponding to the feature is divided into three parts. They equate it to the type of messenger
picture that is important. We're handling the post here. The focus is on the targets, the appeal and
the incentives it can bring to retain consumers and fulfill their expectations on the right hand
side.
Pain Relievers:
 Available no isolation travel
 Test and fly
Gain Creators:
 Less time loss
 Pre planned expenses
 Health

Products & Services:
 Individual testing
 Group & business testing
 Holiday pack with result delivery
Lean Business Model Canvas
In order to handle flaws and risks, Lean Canvas intuitive control for emerging enterprises. Like
Core Metrics and a desirable unbalanced position, they implemented Issue or Response elements.
The requirements of the "Lean Startup" development process are also reflected by Lean Canvas.
The concept behind Canvas Lean is to develop the organization quickly instead of spending more
time to develop a field test plan. Basically, this model is categorized into below mentioned nine
components which are as follows:

1. Customer segments:There are groups of individuals or organizations which are seeking to
approach and deliver your object or leadership.
There are a variety of client clusters which can be covered by an implementation plan and they
are:
Mass market: A mall course of action would not waste its consumers. Rather, it addresses those
with common criteria, or a wide collection of individuals. Anything like, for starters.

Niche market: The emphasis here is on serving individuals with disabilities and traits in a special
manner. In order to meet their unique criteria, benefits, transport networks and communication
connections should be revamped.
Segmented: There will be many conferences within the client group on the basis of somewhat
different specifications. Likewise, to satisfy the various needs of these products, unique rewards,
supply chains and so on can be developed.
Diversified: Consumers with entirely different preferences are included in an extended business
segment.
Unilateral Markets: Involves independent client segments. For starters, all MasterCard owners
and sellers who know these cards are paid attention to by a debit card party.
2. Channels:
This segment explains how the agency interacts with your clients and works with them. Channels
are at the core of interaction, empowering your clients to collaborate with the firm.
Diverts was dedicated to raising awareness and empowering users. It is also possible to use
platforms to encourage street tourists to buy goods or administration and provide post-purchase
assistance.
There are two kinds of networks that
Managed channels: corporate pages, places for online life, inner agreements, etc.
Partner channels: offering pages, delivery of discounts, purchases, etc.
3. Revenue Streams:
Revenue sources are the outlets where the, by selling its publications or leadership to clients, a
company earns money. You can also explain how you can gain money from your services in
this square.
With one of corresponding income templates, a revenue stream will play a significant role.
Payment revenue: provided using clients with separate

Recurring revenue: received to move ahead for governments or post-deal governments using
continuous allowances
There are many methods where a profit can be generated-
 Asset sales: Through the selling of land benefits to a buyer
 Usage fee: Costs the user for the use or management of the object
 Service charges: costs the consumer to frequently and consistently use their article.
 Loan/lease/lease: the user pays to exceptional opportunities privileges to use a corrected
profit
 Permission: the customer pays to get approval to use the defense invention of the
company
 Company expenditures: revenues created as a mean among at least two meets by
moving about.
 Promotion: pays the customer for advertisement of posts, management or brands using
organizational principles.
4. Cost structure:
This covers organization operation expenses such as consumer development costs, administrative
costs, production costs, manufacturing costs for the back-end, etc.
Company must concentrate on estimating the expense of producing and implementing value
ideas, generating sales sources, and retaining partnerships with consumers. And this would be
easier to do until the business has agreed on its main tools, operations.
5. Value propositions:
This is the functional obstacle which is at the center of the implementation plan for the canvas.
Even, for a challenge faced by a message department or that offers an opportunity for the
consumer's cookie, speak to your particular answer (article or management).
6. Problem:

Does this section address the problem in detail? Or what else does a market want? Without a
tendency to give up, it is difficult for a business to cope and bridge the gap by meeting the needs
of consumers.
7. Solution:
He takes care of the investigated case through a viable agreement and this agreement fills a
market interest hole. This department also analyzes the USP for a business thing to make it
amazing from different organizations.
8. Key Metrics:
This highlights the key practices that need to be measured. Design is things like new customer
units, number of new customers, potential market size, market coverage level, worldwide
cookies, revenue per customer, etc. They identify with the kind of data theorists and friends of
friends would like.
9. Unfair advantage:
This section highlights the details of others, such as patent rights or brand names.
CIO strategies for IT department
As brands strive to be meaningful and motivate their customers in the data age, consumer
communication has become the focus of the agreement. At the moment, public is realizing that
clients are increasingly moving towards contracts, spreading more informal exchanges and
becoming more powerful and stable. A study of Lenati's theological effort found that 96% of
promoters agree that communicating with customers favors business performance.
Highly attractive customers will be driven by the commitment of your other half and will take
the time and responsibility to motivate to help with your design. A brand that adds resources to a
customer engagement program that typically delivers significant business results through
subsidized articles or organizations, courier-delivered content, advertising releases, and
widespread branding.

CIO Responsibility:
• Definition of aims and systems for the IT department
• Choose and implement reasonable tactics to smooth all internal tasks and help maximize their
essential benefits
• Design and modification of mechanical structures and standards to improve user experience
Below are the ways to develop CIO strategies for IT department:
1. Align the organization:
This "continuum of responsibility" requires a practical cross-company meeting - promotion,
subject, messaging service, etc. - to formulate and implement a sustainable messaging
engagement program with little consideration for changing or changing the customer livelihood
model.
Official support is key in the early stages: securing funds, selecting people from a pragmatic
meeting, and setting administrative standards. An established practice in selecting program
assistance is to identify a field of authority outside of progress that will accompany the transfer
of the CIO.
2. Designing strategies:
At this stage, an association is evaluating a "suspicion of accountability" for certain projects:
what types of engagement practices will produce the best results and what feelings these actions
should have to bring direct customers onward. This vision is an important part of the
transformation of the company around the objectives of the work program. It is important that
assumptions are determined and updated using the driver's knowledge, experience and foresight.
The result of the special stool level is a messenger engagement level that shows a customer's
journey to high levels of commitment to your image. Your stool should expect to see an increase
in motivation for your customers. An installed stool is transformed into a floor at the basis of
systems and wars.
3. Creating strategies: