Business Project Report: Analysis of Business Performance (Weeks 1-8)

This report analyzes a business project's performance over eight weeks, detailing key aspects such as pricing strategies, advertising expenditures, and profit margins across multiple product lines, including Rockhopper, Road bike, and Youth bike. The analysis covers the impact of pricing decisions, advertising investments, and public relations efforts on sales volume and profitability. The report examines the financial results, including net income, sales revenue, and gross margins, and assesses the efficiency of production and the effects of launching new products. Recommendations are provided, including strategies for managing manufacturing capacities, launching new products, and maintaining profitability. The report highlights the importance of monitoring market dynamics and adjusting business operations accordingly to maximize returns and achieve sustainable growth.

BUSINESS PROJECT

TABLE OF CONTENTS
Week 1 experience...........................................................................................................................1
Week 2 experience...........................................................................................................................7
Week 3 experience.........................................................................................................................16
Week 4 experience.........................................................................................................................24
Week 5 experience.........................................................................................................................30
Week 6 experience.........................................................................................................................41
Week 7 experience.........................................................................................................................44
Week 8 experience.........................................................................................................................57
Recomendation..............................................................................................................................67

Week 1 experience
1 | P a g e

2 | P a g e

3 | P a g e

4 | P a g e

5 | P a g e

Interpretation Price: Price of 750 is determined as within range of 400 to 7000 it need to be placed.
Mentioned price range is determined because custoemers for mountain biycle are
moderately sensative to price. On this price level return ogf 28% is gained. Advertisement: Expenditure of 650000 is made on product under advertisment and
expenses on public relation is made equal to 300000. Product is sensitive to advetisment
and due to this reason most of expenses are made on same. Margin: Margin of 515 is earned on product and on same return of 28% is made on sales.
6 | P a g e

Week 2 experience
7 | P a g e

Forecast results
8 | P a g e

9 | P a g e

WEEK 2:
10 | P a g e