Research Project: Ways to Enhance M&S Business Performance - HND

This research project aims to identify different ways to improve the business performance of Marks and Spencer (M&S). The project includes a detailed plan, utilizing Gantt charts and network diagrams for systematic research. The study employs inductive research, interpretivism, and a descriptive research design, collecting primary data through surveys of M&S managers. Data analysis involves thematic interpretation, exploring themes like current business performance, productivity, profitability, and the impact of technology. The findings highlight key aspects such as effective business operations, the importance of digital technologies, and critical evaluations of the company's performance. Recommendations are provided for accurate data collection, ethical considerations, and effective strategy implementation. The conclusion summarizes the research, emphasizing the potential for improving M&S's performance through critical evaluations and systematic planning. References include relevant research papers on business and management. The project also includes data interpretation with charts and figures.

RESEARCH PROJECT

Contents covered in ppt
Following contents are covered in ppt:
 Research topic
 Aim and objectives
 Research project plan
 Research approaches
 Data interpretation
 Recommendations
 Conclusion
 References

Research topic
“To identify different ways for improving business
performance of the entity: A case study on Marks and
Spencer”.

Aim and objectives of the
research
 Aim of the research:
 “To identify different ways for improving business performance of Marks and
Spencer”.
Objectives of the study:
 Set targets for the research are mentioned below:
 To analyse importance of identifying actual business performance of the entity.
 To assess several factors affected on the business performance of M&S.
 To identify impact on business operations of the organisation as to work for their
improvements.
 To provide suggestions for managing business operations of M&S and
improving them in the future time.

Project plan
It is essential to plan systematically for conducting research
and appropriate decision making regarding implementing
business operations of M&S. However, research project plan is
to be identified as:
 Gantt Chart
 Network diagram

Gantt chart

Network diagram

Research approaches
For data collection regarding managers' views on business
performance of M&S, following approaches are used as
Research approach Inductive
Research philosophy Interpretivism
Research design Descriptive
Research method Primary data collection
(Conducting survey with 5
managers of M&S)
Data analysis Thematic interpretation

Data interpretation
Collected data as respondents' views on current business performance of M&S can
be identified as follows:
 Current business performance of M&S
 Managers' views on productivity and profitability of the entity
 Agreed respondents with the statement
 Highly effective business aspect
 Essential to adopt business innovations in technologies for M&S
 Critical evaluation on business operations of the company
 Online delivery services of M&S
 The best factor to improve entity's performance
 Forecasting on business performance of the organisation

Theme 1: Actual business performance of M&S
Good Developing Neutral Decreasing
0
0.5
1
1.5
2
2.5
3
Column C

Theme 2: Productivity and profitability of
the entity
4
1
Yes
No

Theme 3: Respondents agreed on asked
statement
Agreed
Strongly agreed
Disagreed
Strongly disagreed
0 0.5 1 1.5 2 2.5 3 3.5
Column C