Business Pitch: Anne's Bridal Salon - Comprehensive Business Strategy

This business pitch outlines the plan for Anne's Bridal Salon, a full-service bridal store in London, Ontario. The pitch includes a thorough analysis of local and regional competition, highlighting weaknesses and strengths to establish a competitive advantage. The proposed salon will offer a wide range of products, including wedding gowns, bridesmaid dresses, tuxedos, and accessories, catering to various customer needs with competitive pricing and enhanced services. The pitch also details a promotion plan, financial forecasts, and future plans for growth and expansion. The store aims to provide quality products at reasonable prices, addressing the needs of the local market and setting a path for commercial success. The business plan covers inventory, pricing, promotion, and financial forecasts to ensure a successful launch and sustainable growth.

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Business Pitch
This particular business pitch for the
build up of a bridal store has done a
fine job of evaluating the competition
in the area. The thorough analysis of
both weaknesses and strengths of
other competitions efficiently
demonstrates the requirement for a
reasonably priced and high quality
bridal store in this particular region.
The presentation also shows that we
are receptive to the needs of the
customers and aware of the fashion
trends.

 Anne’s Bridal Salon would be a full-service dress shop and
bridal salon.
 It would efficiently cater the needs of the customers residing
in the area, who are looking for quality products at an
affordable and reasonable price (Brown, Jen, Lansiquot, and
Misquita, 2009).
 Our inventory would consist of bridesmaid dresses, wedding
gowns, tuxedo rentals, casual dresses, party dresses, shoes,
jewelry, crinolines, and headpieces.
 The Salon would be located in Ontario, London.
Anne’s Bridal Salon

 Our Salon would be able to offer full-time jobs to six
employees; however, we can start with three.
 An accountant, if needed would take care of necessary work at
month’s end.
 Anne’s Bridal Salon would be ready to open in late December.
Continued

Our inventory line would also consists of re-orderable jewelry,
re-orderable bridesmaid gowns, crinolines, dyeable satin shoes,
re-orderable headpiece, and re-orderable wedding gowns.
Anne’s Bridal Salon would carry samples of sixty wedding
gowns, which would feature three lines of manufacturers.
One line of headpiece would be available with fifteen store
samples.
Salon would also have a complete range of basic dyeable shoes,
which would be available for off the rack purchases in our Salon.
INVENTORY DESCRIPTION, ANALYSIS, AND STRATEGY

 Some of the women would travel from every city of the state
in search of quality and reasonable wedding gowns
(McCorkill, 2015).
 Most of the clients of Anne’s Bridal Salon would be residents
of the surrounding areas (Odediran, 2017).
 Wedding Gowns: £250.00-£500.00
Headpieces: £60.00
Bridesmaid Dresses: £110.00-£160.00
Client Demographics and Pricing

Weaknesses:
 Lavender Bridal Salon is run very poorly and it features outdated and old
stock on their racks.
 This particular salon has almost no regular customers and is often
considered by the people as the last place to visit for prom and bridal
needs.
Strengths:
 Lavender Bridal Salon has been operating in the area for 30 years.
 They buy old warehoused stock from other shops and sell them at
attractive prices.
Competition Local Competition Lavender Bridal Salon

 Anne’s Bridal Salon would be an attractively designed store and
much more cleaner, numerous services would also be offered at
reasonable prices, some free services would also available (Stewart,
2017).
 Lavender Bridal Salon charges £8.00 for dyeing shoes that have
been purchased from their store and charge £15.00 for the shoes,
which have been purchased from other shops.
 We at Anne’s would dye shoes bought at our Salon, free of charge
and will charge £5.00 for the shoes, which have been purchased
from other shops.
Overcoming the local competition

 Lavender Bridal Salon also faces an issue in getting
certain special orders, timely into their store.
 Anne’s Bridal Salon, on the other hand, would have no
problems in getting special orders delivered on time, in
our store, we would be able to do this by establishing
and sustaining excellent terms with our suppliers
(Phipps, and Reed, 2017).
Continued

 Pricing at Lavender Bridal Salon has always been on the
higher side.
 Pricing at Anne’s Bridal Salon would be on the lower side and
the customers can find value at our store, everyday (Miller-
Cole, and Cole, 2017).
 We would accomplish this by dealing with low-priced supplies
and that too while sustaining good profit margins (Kazanjian,
2017).
Continued

 Weaknesses:
 Ballet's Bridals are known for their poor management and
difficult customer experience.
 The customers, instead of being treated as an opportunity, are
treated as a bother.
 Strengths:
 Location of Ballet's Bridals is their biggest strength.
 Clients from all over the region come to this shop primarily
because of their proximity.
Regional Competition Bellet’s Bridals

An extensive range of formal and party dresses would be
offered at Anne’s Bridal Salon (Marietto and Morumbi, 2016).
All the clients who are searching for the fine dresses to go out
on their special occasions like cruises, New year’s eve and
prom would find the dresses appealing. Furthermore, dresses
would also be available for formal occasions and work.
The community needs would be fulfilled by Anne’s Bridal
Salon by offering an extensive selection of fair priced dresses
(Hopkins, 2004).
Overcoming Regional Competition