Pytter Hire Plant: Securing Investment for Construction Machinery Hire

The Pytter Hire Plant pitch presentation introduces a machinery hire business focused on providing construction equipment to various stakeholders. The company aims to capitalize on the growing construction sector by offering excavators, bobcats, rollers, and other essential equipment for rent. Targeting middle and upper-class customers, including contractors, builders, and architects, the company plans to adopt a competitive pricing strategy supported by digital marketing efforts, including email marketing, search engine optimization, and social media promotion. Inspired by Steve Rothwell's Eagle Eye Solution, Pytter Hire Plant seeks to establish a strong brand presence and achieve sustainable growth in the competitive construction market by offering affordable and reliable construction equipment solutions. The marketing strategy's success will be analyzed using Google Analytics, and a dedicated marketing team will oversee planning, research, implementation, and control phases, ensuring effective resource allocation and the achievement of business objectives.

PORTFOLIO

Introduction to
my business idea
• Pitch presentation is defined as presenting the business idea in front of the potential investor wishes to put money in the business.
• This is a pitch presentation in respect to the Pytter Hire Plant.
• The organisation will be a machinery hire plant that is engaged in providing machineries involved in construction business to ensure the need of
different construction stakeholders.
• The main business of the company is to allocate machineries used in construction work over a certain amount of rent.
• The emerging nature of the construction business make this business idea look very profitable in nature as it is not feasible to buy such
machineries in order to construct any building.
• Renting is the best option available to meet the need of different stakeholders associated with the construction sector.

S OW T
Strength
• Pytter Hire Plant will
be involved in
providing all types of
machineries used in
constitution business.
• This will allow the
organisation to cater
all different needs and
requirements of the
target customers.
• The management will
catre the services at a
competitive pricing
(Chawla and Jones,
2021).
Weakness
• Resources with the
Pytter Hire Plant are
limited in number.
• This is a major
weakness associated
with the venture as
the entity is a new
start up venture.
• New venture also
face issue related to
establishing the
brand image in the
market.
Opportunity
• Pytter Hire Plant hold
an opportunity to take
competitive advantage
with the use of digital
marketing practice.
• Affordable pricing
practice would further
be an important
strategic choice
available with the
company.
Threat
• Competition in the
market is a major
threat associated with
the organisation.
Inflation in economy
is also a major threat
for the organisation.

SMALL
BUSINESS
COMPETI
TIVE
ANALYSIS
SUMMARY
Construction sector is among the major competitive sector as
the growth and profit margin associate with the industry
create a massive hustle in between the stakeholder group.
Pytter Hire Plant will offer excavator, bobcat, rollers and
such other construction equipment's.
TARGET CUSTOMERS
The target customer of the Pytter Hire Plant would be all
types of economic background of customer base such as
middle class and upper class economic background except
the lower class.
PRODUCT
OR SERVICE PRICING
Competitive pricing practice will adopt by the company. This
would allow the organization to attract all types of
customers.
GENERAL MARKETING
STRATEGY Digital marketing strategy will be used to deliver the project. .
ONLINE MARKETING
STRATEGY
Online marketing will involve email marketing, search
engine, digital promotions and social media marketing
STRENGTHS Skilled resources, financial allocation, research about
marketing techniques and customers preferences.

Consumer
profile
• The target customer of the Pytter Hire Plant would be all types of economic background of customer base such as
middle class and upper class economic background except the lower class.
• The customer base would involve general people along with the contractors, builders, architecture and such like
professionals (Criado-Gomis and et.al., 2018).
• The construction sector is among the major growing market sector that require strong support of the customers in
the market to ensure the mitigation of all different business objectives of company.
• The consumer profile of company is well diversified in nature that allow the business entity to maximise the
overall outcome of the business operations entertain by the venture.

Target customers for the digital marketing will include
middle class economic background people, upper class and
all such respective customers.
The analysis about the success of marketing activity
will be done with the use of google analytics
technique.
The team of marketing professional has
been developed to implement the plan in
the best way possible.
Customers will be identified involve
builders, contractors and general
people engaged in construction
activity.
Customer persona will involve
income, preferences of customers
and other respective elements
associated with the construction
sector.
The budget is prepared to have a best
level of allocation of financial
resources over different marketing
campaign activities.
Resources are properly allocated over
planning, researching, implementation
and control phase of the plan.
Objectives of the business is to delegate
the best level of construction equipment at
the best price possible.
The goal is to establish the loyal
brand value and mark an
effective presence in target
market.

Inspirational person-
• The founder of the Steve Rothwell is the inspiration for the founder of the business.
• The entrepreneur has started a business venture call Eagle Eye Solution in UK (Wright
and Conley, 2020).
• Today the business is among the top small scale business house based in United
Kingdom.
• Founder of the Pytter Hire Plant has highly inspired with the story of the founder Steve
Rothwell.

Summary/
References
• Pytter Hire Plant is planning to enter the
construction market.
• The sector is associated with the construction of
building and various architectural structures.
• Company will adopt the different strategies such as
digital marketing, social media promotions and
othjer traditional mode of marketing and promotions.
• The marketing will allow the business entity top
maximise the growth and success of the venture in
respective target market.

REFERENCES
• Chawla, C. and Jones, T. A., 2021. Launching a Venture During a Pandemic: SLAB Outdoors LLC. SAGE Publications: SAGE
Business Cases Originals.
• Cosenz, F. and Noto, G., 2018. A dynamic business modelling approach to design and experiment new business venture
strategies. Long Range Planning, 51(1). pp.127-140.
• Criado-Gomis, A. and et.al., 2018. Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business
performance. International Entrepreneurship and Management Journal, 14(2). pp.295-308.
• Greguras, M., Klopotan, I. and Martincevic, I., 2019. MEDIA AND COMMUNICATION ASPECTS AT LAUNCHING AN
ENTREPRENEURIAL VENTURE. Economic and Social Development: Book of Proceedings, pp.106-114.
• Wright, T. and Conley, H., 2020. Advancing gender equality in the construction sector through public procurement: Making
effective use of responsive regulation. Economic and Industrial Democracy, 41(4). pp.975-996.