Business Pitch Report: Strategies for Myer and Iceland Businesses

This report presents a business pitch analysis of two companies, Myer and Iceland. It begins with an introduction to business pitches, followed by an in-depth examination of Myer, focusing on its target audience, competitive environment, and market adaptation. The analysis includes Myer's strengths, such as its long-standing presence and attractive stores, and weaknesses, like a smaller workforce compared to competitors. The report then transitions to Iceland, evaluating its target audience, competitive landscape within the UK retail industry, and market expansion strategies. Iceland's focus on healthy food options and understanding of customer behavior are highlighted. The report concludes with a comparison of the two businesses, emphasizing the importance of aligning products and services with market demands and recommending strategic adjustments for both companies to improve performance and achieve better outcomes in their respective markets. References from various journals and books are included to support the analysis.

BUSINESS CONSULTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Project A (Myer)..........................................................................................................................3
Project B (Iceland).......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business pitch is a presentation which is put out so that there is a higher understanding of
background and planning on those basics. There are two groups which the business is interested
in which are Myer and Iceland which are fully polished and carefully rehearsed sales pitch for
the two projects is going to be discussed in the further report. Both the businesses in the market
have their own standards and reputations in the market according to which there are strengths
and weaknesses which the business will have in the market according to which the pitching of
the two businesses will take place.
MAIN BODY
Project A (Myer)
Target audience
Myer has been in the market from a long run yet they are targeting the upper and idle
class for the products and services which the organization is producing. There are just 80 staff in
headquarter of the company which is making the processing and operations of the organization
limited. The company will have to be improved and more competitive advantages will have to be
got in the organization so that they can have higher sales and performance in the market. The
company keeps on improving on their target audience so that there are going to be more sales
and higher profitability which is going to be present in the organization which is good for the
further investment in the company.
Competition
The rival of Myer in Australia is David Jones which was founded in 1938 which is
having 37 stores nationwide and Myer is having 60 which are making Myer have a upper hand
on the competitive advantage. The competition worldwide is high which is there are larger
organizations which are in this industry which is retailing industry like, Tesco, M&S,
Sainsbury’s, etc. There is a lot of technological aspect which is present in Myer which is going to
making Myer have higher pitching advantage since they have invested a lot in the organization to

be able to operate in the market. Industry of retailing in the country is increasing which is a great
disadvantage for the company but the portfolio of the organization is very high which is going to
make the organization have higher performance. Myer will have to improve their competitive
methods and measures will have to be taken effectively so that there are going to be higher
performance which is going to be present in the market for the organization.
Market
The company has adapted to the changes which have come in the market over years
effectively. The company is having a higher experience in the market which is around 120 years
in the market which can make the organization be able to make the customers be loyal in the
organization as well. The stores of Myer are very attractive and well maintained according to the
standards of the customers which are a very good advantage which the organization is having in
the market. There are a lot of unique products and services which Myer is having in the market
which is a great factor for the organization to have in the market so that there would be higher
performance which is going to be present. There are more products which the company is
coming up with in the market like gluten free products for the customers since they are becoming
health conscious which is important for the company to maintain which is going to make the
working of the organization higher. The menu of Myer is increasing in the market which is going
to make the performance and reputation of the company increase in the market which is a great
factor for the organization to have in the market. The drawback of Myer is that the number of
workforces is lower than Iceland which is going to impact the operations and productivity of the
organization in the market which needs to be maintained so that there would be higher
performance which is going to be present.
Match Requirements
The pitching requirements are that there has to be higher polished and careful base for the
business which needs to be present in the market which Myer is having for themselves in the
market which is a great advantage which the company is having in the market. Experience in the
market does make a lot of difference because the workforce in the organization is also going to
be well experienced which is going to make the company have higher performance which is a
great factor. The company is focused on the basic needs of the customers for which the demands

and needs in the market are just increasing which is a very good factor for the pitching because
these demands are not going to stop as well and an investment in this industry is always
beneficial for the organization. Pitching is on those businesses which have a loss in the market
which is present in Myer and the business needs to have more investment for the uplift again in
the market so that there is going to be higher performance which is going to be present in the
market which is a very important factor.
Project B (Iceland)
Target Audience
The company understand the behaviour of the customers so that they can target and
influence the customers according in the organization. The company is targeting for the working
mothers who is going to be influenced easily in the organization and make the sales of the
company also be influenced. It is very popular in the country but worldwide it is not going to do
so well because it will not be able to take the competitors well in the market. The competitors in
the country are low which is why Iceland foods are being able to operate effectively and have
higher performance. Demands and needs of the customers are being fulfilled on time which is
making the company have a very good functioning which is going to make the organization have
higher performance which is a very good factor for the company.
Competition
Currently Iceland foods is food and beverage retail organisation which in the UK’s retail
industry, and currently there is very high competition in this country’s retail industry. Basically,
retail industry is one of the biggest and leading industries in the United Kingdom, because
businesses which works under this industry always provides essential goods and services in
market place. This is the main reason that, day to day many companies and ventures enters in
this sector, and that’s why day to day market competition is increasing to Iceland foods
(Mohorčich and Anthis, 2018). Currently, Morrisons, Asda, Tesco etc. retail companies are
giving very tough competition to Iceland foods company in market place. In this situation,
venture should always provide quality services and products in market place, because currently
most customers like to buy products and services from only such venture which always

maintains an extra-ordinary standard of products and services. After providing quality and
exclusive range of products, this venture will gain huge competitive advantage in market place.
Market
Iceland foods was established 50 years ago, in 1970, in which from establishment to data,
this company has focused on more and more expanding its business operations in the market
place. Currently the UK’s retail industry is the main market place to this company, because it has
succeeded expanded its business operations in across the country. Nowadays, Iceland foods
serves in market places of 40 different countries including United Kingdom, Spain, Iceland,
Ireland, Netherlands, France, Germany, Canada etc. Currently most people in market place very
much like to buy products and services from Iceland foods, because this venture always follows
the market trends (Jercinovic and et.al., 2018). For example; now people take care for their
health, so they are only taking healthy food in daily lives, and upper management of this venture
completely aware about this market trend. The company focuses on providing only healthy food
products and services to customers, in which it follows various approaches of operations
management, because these approaches helps to maintain an effective quality of own items in
market place. These all aspects and attributes of this company are very helpful in gaining huge
profit margins in market place.
Match Requirements
In this dynamic and modern world, there lots of customers exists to a company in market
place with different mindset and different motivation. All customers have their own requirements
and needs, in which this is very necessary to top-level management of Iceland foods for
producing products and services on the basis of market requirements. Basically, business need to
match its various food and beverage items with existing market requirements (Renzaho, Kamara
and Toole, 2017). In this situation, marketing department of company have to be very active for
identifying and analysing actual market requirements, and then company need to manufacture
and develop its products and services according to market requirements and needs for gaining
huge profit in market place.

CONCLUSION
On the basis of above findings, it can be concluded that currently there are many factors
exists in business environment of a company which can affect it in both ways positively and
negatively. In this situation, upper management within both companies, Myer and Iceland foods
needs to develop their products and services according to existing market needs and
requirements for systematically dealing with these all factors. After conducting these practices
both companies will gain excellent outcomes in market place.

REFERENCES
Books and Journals
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GROCERY STORE MARKET. JOURNAL OF ACADEMY OF BUSINESS AND
ECONOMICS™. p.93.
Jercinovic, S., and et.al., 2018. Performance of social benefit commitment in marketing
orientation. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018. p.356.
Jones, M.D. and Peterson, H., 2017. Narrative persuasion and storytelling as climate
communication strategies. In Oxford Research Encyclopedia of Climate Science.
Mohorčich, J. and Anthis, J. R., 2018. What can the adoption of GM foods teach us about the
adoption of other food technologies?.
Renzaho, A. M., Kamara, J. K. and Toole, M., 2017. Biofuel production and its impact on food
security in low and middle income countries: Implications for the post-2015 sustainable
development goals. Renewable and Sustainable Energy Reviews. 78. pp.503-516.
Triggs, A. and Leigh, A., 2019. A giant problem: The influence of the Chicago school on
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Verma, A., 2018. The competitive dynamics of MNE market entry on host country incumbents:
word/action responses to Amazon’s retail entry into the Australian retail sector (Doctoral
dissertation, Auckland University of Technology).