Detailed Business Plan: 4RS Services Cleaning - [University Name]

This business plan outlines the strategy for 4RS Services Cleaning, a company offering various cleaning services including home, construction, restaurant, shopping center, childcare, and school cleaning. The plan includes an executive summary, mission statement, market analysis, competitor analysis, SWOT analysis, and a detailed marketing plan covering product, pricing, place, and promotion. The operations plan addresses legal requirements, training, and critical risks. A comprehensive financial plan is presented, including start-up expenses, break-even analysis, and cash flow projections over five years. The plan also includes a conclusion with recommendations based on the analysis, providing a complete overview of the business's strategy, financial projections, and operational considerations for a successful launch and sustainable growth. The business aims to offer exceptional cleaning services, promote through social media, and target a premium customer base.

Running head: BUSINESS PLAN OF 4RS SERVICES CLEANING
Business Plan of 4RS Services Cleaning
Name of the University:
Name of the Student:
Authors Note:

1BUSINESS PLAN OF 4RS SERVICES CLEANING
Executive Summary
Cleaning services will be offered by 4RS Services Cleaning Company to its target consumers
through using exceptional quality cleaning products. The company will offer its services through
its website that can be accessed by all the target consumers all over Australia. The services
cleaning business will promote its offerings majorly through social media channels such as
through posting engaging content on services and discount offers on Facebook, Twitter and
Intagram. The mission statement of 4RS Services Clearing Company is to offer its target
consumers with exceptional quality cleaning services within a surrounding that is totally
trustworthy and in a professional way.

2BUSINESS PLAN OF 4RS SERVICES CLEANING
Table of Contents
Business Idea...................................................................................................................................4
Marketing.....................................................................................................................................4
Operations....................................................................................................................................4
Finance.........................................................................................................................................4
Mission Statement...........................................................................................................................4
Market Analysis...........................................................................................................................5
Competitor Analysis....................................................................................................................5
SWOT Analysis...............................................................................................................................6
Marketing Plan.................................................................................................................................7
Product.........................................................................................................................................7
Pricing..........................................................................................................................................7
Place.............................................................................................................................................7
Promotion....................................................................................................................................7
Operations Plan................................................................................................................................8
Legal and Licensing Requirements.............................................................................................8
Training........................................................................................................................................8
Critical Risks...............................................................................................................................8
Business Goals.................................................................................................................................8

3BUSINESS PLAN OF 4RS SERVICES CLEANING
Financial Plan..................................................................................................................................9
Start-up Expenses........................................................................................................................9
Break-Even Analysis.................................................................................................................11
Cash Flow Projections...............................................................................................................13
Conclusion and Recommendations................................................................................................15
References......................................................................................................................................16

4BUSINESS PLAN OF 4RS SERVICES CLEANING
Business Idea
Marketing
The target market for offering cleaning services will be to home, constriction, restaurant
and shopping center as well as in childcare and schools. Market trend analysis elucidates that
there is increased demand for cleaning service in all the industries as they prefer outsourcing
such operations. The target population does not consider cleaning activities to be enjoyable and
therefore hire cleaning services to accomplish such tasks (Baliga and Rodrigues 2015). The
cleaning services offered by the business will be promoted through print and social media, public
relations and through television media advertising.
Operations
The business operations of 4RS Services Cleaning will be maintained through employing
20 employees that will offer cleaning services, a manager, HR, an accountant and an IT personal.
The company will have minimal requirements in the office for smooth business operations such
as cleaning equipment, computer, furniture’s and internet connection (Shelton 2017).
Finance
The business of 4RS Services Cleaning is anticipating attaining considerable profit in the
upcoming years of its operations. In consideration to such anticipation, the business will invest
around $ 100000 as capital for the business services development plans.
Mission Statement
The mission statement of 4RS Services cleaning Company is to offer its target consumers
with exceptional quality cleaning services within a surrounding that is totally trustworthy and in

5BUSINESS PLAN OF 4RS SERVICES CLEANING
a professional way. In attaining such mission the business will ensure that its cleaning services
exceed consumer expectations.
Market Analysis
The market trend in the service cleaning within Australia has shifted from the individual
service provider to the organizations. Unlike previous years, most of the families and
occupations in the current years are observed to be serviced by an individual housekeeper or
personnel that accomplish the cleaning activities (Rimm 2016). Such trend is shifting towards
having leaning services outsourced on a weekly basis. The market shift has resulted in
proliferation of distinct cleaning services. There has also been a shift from individuals to the
companies along with soft in having same service provided over years because they were
offering unsatisfactory services. Such change in the market trends has developed a receptive
surrounding for cleaning service providers in offering unique and exceptional services (Stark
2016).
Competitor Analysis
The new business of 4RS Services Cleaning is deemed to face fierce competition from
below:
 Individuals: There are several individual housekeepers working for single and coupe
families and such competitors is shrinking market segment.
 Franchises or Chains: These are larger organizations that are expanding to the regional
markets and they can offer fierce competition through positioning themselves as well as
utiliratinian (Navarro 2015).

6BUSINESS PLAN OF 4RS SERVICES CLEANING
 Independent Cleaning Services: These companies are similar to 4RS Services cleaning
that exist in the Australian market and for exceptional quality services.
SWOT Analysis
Strengths
 Enthusiastic company with strong
leader
 Dedicated employees
 Unique and diversified service offering
 Well-designed training program for
capturing and sharing intellectual capita
for the company
Weakness
 Labor intensive industry
 Inherent time lag at the time of building
trust and goodwill
 The difficulty if maintaining brand
equity being a startup serviced cleaning
company
Opportunities
 A large percentage of market that is
unaware of the exceptional service
cleaning offered by this new company
 Existence of a business model that is
easily scalable (McMurray, Cross and
Caponecchia 2019)
 Changes in the consumption habits of
consumer that is shifting towards better
utilization of cleaning services
Threats
 High employee turnover rate
 Entrance of new competitors

7BUSINESS PLAN OF 4RS SERVICES CLEANING
Marketing Plan
Product
Cleaning services will be offered by 4RS Services Cleaning Company to its target
consumers through using exceptional quality cleaning products that will include cleaning mops,
detergents having exceptional cleaning quality, disinfectants, cleaning kits and glass cleaners.
The products will be used by the cleaning service providers based on the service needed.
Pricing
The pricing strategy that will be followed by this new business will be premium as the
company will target consumers belonging to high income group. The company will change
monthly fee of $ 36 for its cleaning services in homes, restaurants, construction sites, shopping
centers along with schools. Moreover additional charges will be imposed based on the extent of
services needed by these target consumer segments (McKenzie 2015).
Place
The company will offer its services through its website that can be accessed by all the
target consumers all over Australia. The website will have detailed explanations of its service
offering that can provide convenience to consumers to book cleaning services online as per their
need (McKeever 2016).
Promotion
The services cleaning business will promote its offerings majorly through social media
channels such as through posting engaging content on services and discount offers on Facebook,
Twitter and Intagram. Visual advertisements on television and print media such as distributing

8BUSINESS PLAN OF 4RS SERVICES CLEANING
flyers promoting “first service free” offer will also be considered by the business (Lovelock and
Patterson 2015).
Operations Plan
Legal and Licensing Requirements
For initiating the new business of services cleaning by 4RS Services, the company will
acquire a vendor’s license. Under such legal requirements, the company will register its business
through applying for a license in the name of the business to work within Australia (Hopp et al.
2018).
Training
The cleaning staff of 4RS Services cleaning Company will be trained through building
their soft skills in maintaining good relationship with consumers and through training them
regarding some ticks of fast and efficient cleaning. Training on speed cleaning rules will also be
provided in ensuring exceptional consumer service (Cant 2016).
Critical Risks
Being a start-up company 4RS Services Cleaning Company is at its speculative stages
and the critical risk can be that the expansion of business can only take place if there is sufficient
demand for the services and its quality is not affected in the upcoming years (Burns and
Dewhurst 2016).
Business Goals
Business goals of 4RS Services Cleaning are indicated below:

9BUSINESS PLAN OF 4RS SERVICES CLEANING
 To establish a service based company that exceeds consumers’ expectations
 To increase number of consumers by 20% each year by providing exceptional quality
services
 To ensure sustainable services cleaning business that can increase cash flow each year by
10%
Financial Plan
Start-up Expenses
Startup Expenses
Buildings / Real Estate
Purchase $40,000.00
Construction $10,000.00
Remodeling $0.00
Other $500.00
Total Buildings and R / E $50,500.00
Leasehold Improvements
Item 1 $5,500.00
Item 2 $5,500.00
Item 3 $5,500.00
Item 4 $5,500.00
Total L / H Improvements $22,000.00
Capital Equipment List

10BUSINESS PLAN OF 4RS SERVICES CLEANING
Furniture $55,000.00
Equipment $1,500.00
Fixtures $1,500.00
Machinery $6,500.00
Other $2,500.00
Total Capital Equipment $67,000.00
Location and Admin Expenses
Rental $0.00
Utility Deposits $5,500.00
Legal and Accounting Fees $4,500.00
Prepaid Insurance $55,000.00
Pre-opening Salaries $5,500.00
Other $5,500.00
Total Location and Admin Expenses $76,000.00
Opening Inventory
Category 1 $2,560.00
Category 2 $2,560.00
Category 3 $2,560.00
Category 4 $2,560.00
Category 5 $2,560.00
Total Inventory $12,800.00
Advertising and Promotional Expenses
Advertising $1,500.00

11BUSINESS PLAN OF 4RS SERVICES CLEANING
Signage $1,500.00
Printing $1,500.00
Travel & Entertainment $1,500.00
Other / Additional categories $0.00
Total Adv and Promo expenses $6,000.00
Payroll and payroll taxes
Expense 1 $25,000.00
Expense 2 $25,000.00
Total Payroll and payroll taxes $50,000.00
Break-Even Analysis
Fixed Expenses
Fixed Expenses
Bldgs / Real Estate $50,500.00
Leasehold Improvements $22,000.00
Capital Equipment $67,000.00
Location / Admin Expenses $76,000.00
Opening Inventory $0.00
Advertising / Promo Expenses $6,000.00
Other Expenses $50,000.00
Total Fixed Expenses $271,500.00
Variable Expenses
Inventory or Materials $0.00

12BUSINESS PLAN OF 4RS SERVICES CLEANING
Direct labor (includes payroll taxes) $0.00
Other expenses $0.00
Other expenses $0.00
Salaries (includes payroll taxes) $0.00
Supplies $0.00
Total Variable Expenses $0.00
Breakeven Sales level = $271,500.00

13BUSINESS PLAN OF 4RS SERVICES CLEANING
Cash Flow Projections
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Operating activities
Net income $6,700.00 $6,700.00 $6,700.00 $6,700.00 $6,700.00 $33,500.00
Depreciation
$27,900.0
0
$28,458.0
0
$29,016.0
0 $29,574.00 $30,132.00
$145,080.0
0
Accounts receivable
$35,000.0
0
$35,000.0
0
$35,000.0
0 $35,000.00 $0.00
$140,000.0
0
Inventories
$45,000.0
0
$45,000.0
0
$45,000.0
0 $45,000.00 $0.00
$180,000.0
0
Accounts payable $6,000.00 $6,000.00 $6,000.00 $6,000.00 $0.00 $24,000.00
Amortization $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $25,000.00
Other liabilities
$25,000.0
0
$25,000.0
0
$25,000.0
0 $25,000.00 $25,000.00
$125,000.0
0
Other operating cash flow
items $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total operating activities
$150,600.
00
$151,158.
00
$151,716.
00
$152,274.0
0 $66,832.00
$672,580.0
0
$0.00
Investing activities $0.00
Capital expenditures $2,500.00 $2,500.00 $2,500.00 $0.00 $0.00 $7,500.00
Acquisition of business
$15,000.0
0
$15,000.0
0
$15,000.0
0 $15,000.00 $15,000.00 $75,000.00

14BUSINESS PLAN OF 4RS SERVICES CLEANING
Sale of fixed assets
$10,000.0
0
$10,000.0
0
$10,000.0
0 $10,000.00 $10,000.00 $50,000.00
Other investing cash flow
items $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total investing activities
$27,500.0
0
$27,500.0
0
$27,500.0
0 $25,000.00 $25,000.00
$132,500.0
0
Financing activities
Long-term debt/financing $7,500.00 $7,500.00 $7,500.00 $7,500.00 $0.00 $30,000.00
Preferred stock $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total cash dividends paid $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $25,000.00
Common stock
$56,000.0
0
$56,000.0
0
$56,000.0
0 $56,000.00 $56,000.00
$280,000.0
0
Other financing cash flow
items $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $25,000.00
Total financing activities
$73,500.0
0
$73,500.0
0
$73,500.0
0 $73,500.00 $66,000.00
$360,000.0
0
Cumulative cash flow
$251,600.
00
$252,158.
00
$252,716.
00
$250,774.0
0
$157,832.0
0
$1,165,080.
00
Beginning cash balance $0.00
$251,600.
00
$503,758.
00
$756,474.0
0
$1,007,248.
00
Ending cash balance
$251,600.
00
$503,758.
00
$756,474.
00
$1,007,248.
00
$1,165,080.
00

15BUSINESS PLAN OF 4RS SERVICES CLEANING
Conclusion and Recommendations
The objective of the report was to develop a “Business Plan of 4RS Services Cleaning”
and from developing the business plan it is gathered that the new business of 4RS Services
Cleaning is deemed to face fierce competition from several individual housekeepers working for
single and coupe families and such competitors is shrinking market segment. Market trend
analysis elucidates that there is increased demand for cleaning service in all the industries as they
prefer outsourcing such operations. Based on such analysis the business is recommended to
develop a pricing strategy that must be followed by this new business will be premium as the
company will target consumers belonging to high income group.

16BUSINESS PLAN OF 4RS SERVICES CLEANING
References
Baliga, A.J. and Rodrigues, L.L., 2015. Business Plan-The Secret to Success. The International
Journal of Business & Management, 3(4), pp.210-214.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Cant, M.C., 2016. Entrants and Winners of a Business Plan Competition: Does Marketing Media
Play a Role in Success?. Journal of Entrepreneurship Education, 19(2), p.98.
Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Revisiting the
influence of institutional forces on the written business plan: a replication study. Management
Review Quarterly, 68(4), pp.361-398.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. The World Bank.
McMurray, A., Cross, J. and Caponecchia, C., 2019. The Risk Management Profession in
Australia: Business Continuity Plan Practices. In Emergency and Disaster Management:
Concepts, Methodologies, Tools, and Applications (pp. 486-499). IGI Global.
Navarro, F., 2015. Business plan: A preliminary approach to an unknown genre. Ibérica, (30).
Rimm, A., 2016. Joy of Strategy: A Business Plan for Life. Routledge.

17BUSINESS PLAN OF 4RS SERVICES CLEANING
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
Stark, R., 2016. BUSINESS PLAN.