Entrepreneurship Project: Analysis of Bright Blue Advertising Firm

This entrepreneurship project presents a detailed business plan for the Bright Blue advertising firm, which aims to connect advertising companies with young professionals and students willing to rent their spaces for advertisement shoots in the UK market. The project includes an executive summary, problem and opportunity analysis, market and competitor analysis, proposed solutions, business model, pricing strategy, and financial projections. It addresses the challenges advertising firms face in finding cost-effective locations and the financial constraints of young professionals. The report outlines the firm's objectives, analyzes the competitive landscape, proposes funding strategies (venture capital and crowdfunding), and provides detailed financial forecasts including liabilities, assets, break-even sales, and cumulative income, offering a comprehensive overview of the firm's potential for success.

Running head: ENTREPRENEURSHIP PROJECT
ENTREPRENEURSHIP PROJECT
Name of the Student
Name of the University
Author Note

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Table of Contents
Executive Summary.........................................................................................................................2
Discussion........................................................................................................................................5
A full description of the entrepreneurship research activities.........................................................5
a. Problem and Opportunity Landscape...................................................................................5
b. Problem that the venture seeks to solve................................................................................6
c. Existing landscape of solutions............................................................................................7
d. Stakeholder mapping...............................................................................................................8
Solution..........................................................................................................................................10
a. Idea or technology proposed...............................................................................................10
b. Business Model for product/service delivery.....................................................................12
c. Market analysis and Segment structure..............................................................................13
d. Pricing model......................................................................................................................16
e. Competitor analysis............................................................................................................18
f. Portfolio (Product / Service) analysis.................................................................................19
g. Funding...............................................................................................................................20
h. Financial analysis................................................................................................................22
Conclusions....................................................................................................................................39
Recommendations..........................................................................................................................44
References......................................................................................................................................46
Appendix........................................................................................................................................49

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Executive Summary
The business environment is full of dynamic opportunities for the different businesses and
the different customers alike and hence, the process of entrepreneurship can be understood to be
an opportunity which can be undertaken by the different managers in an organization in order to
see to it that, they can convert this into a business opportunity. The particular report presents a
business entrepreneurial opportunity which will go a long way in assisting the different investors
to understand the overall business as present and to decide whether the business is viable in
nature or not.
a. Entrepreneurial Project Objectives
The different entrepreneur opportunities can be stated to be as follows:
 To present a business opportunity which can be utilised by the business investors and can
be made use of.
 To analyse the United Kingdom market and to figure out whether the market will be
appropriate for this or not
 To identify the different strategies, pricing policies, information on the market and other
relevant information with respect to the operations of the Bright blue firm.
 To predict the future operations of the firm in the long run and to identify the sales and
other recommendations which are required to be undertaken.
b. Problem/Opportunities Statement
As advertising has become considerably popular, it is important for the firm to undertake
considerable efforts and ensure that it is successfully able to make the customers aware. Hence,
in line of this, the location of the advertisements has a crucial role to play and for this reason, the

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different firms would be required to take steps which would assist them in achieving their overall
targets. Hence, there exists a dearth of viable locations which can be adopted by the firms to send
their advertisement and moreover, there also tends to exist a dearth of adequate locations. This is
the problem which lies in the environment and in line of this, the Bright Blue firm aims to
resolve this issue by ensuring that it is providing an opportunity to the young professionals as
present and allow them to undertake considerable measures which will enable them to rent out
their places and earn considerable money in return. Moreover, the different location requirements
of the different customers will also be met with accordingly.
c. Market/ Industry Summary
The market which has been chosen for the purpose of expansion can be stated to be the
United Kingdom market. This means that, as the number of universities as present in the United
Kingdom is considerably high, the student intake has also increased accordingly by 3.6% in the
last financial year and therefore the place will be appropriate for the business to expand its
operations into.
d. Competitor Summary
The different competitors of the firm can be stated to be the different set and studios
which provide the appropriate location to the different companies in order to enable them to
shoot their different advertisements. In addition to this, the competition may also be the
individuals who are directly willing to rent their places in advance. However, the particular
concept can be stated to be highly unique in nature and it is for tis, that it will be able to maintain
a sustained competitive advantage.
e. Funding and Financial projection Summary

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In order to fund the overall business, it was decided that the medium of venture capitalist
and the crowd funding will be made use of. There are a large number of venture capitalists as
available in the United Kingdom and additionally, it was also understood that the crowd funding
can also be taken to be a serious operation. The financial projections made for the firm can be
stated to be as follows:
 Total liabilities including equity of owners in the first year: £1,860,250 Total assets of the company in the first year: £20,636,622
 Break even sales: £69,128.60
 Cumulative income for the first year: £13,979,651

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Discussion
A full description of the entrepreneurship research activities
a. Problem and Opportunity Landscape
Advertising has become one of the most popular promotional acts which are used in order
to ensure that the firm is successfully able to gain awareness amongst the different customers as
present and in addition to this, they are also able to ensure that the firm`s overall revenue
increases considerably. However, the expenditures incurred in the medium of Advertising can
be considered to be extremely high for the firm as they are required to set up various sets, visit
studios and other related hotels in order to set up the scene for the advertisement to be shot.
More often, these advertisements often turn out to be unrealistic in nature with the shots either
being insufficient or being too expensive or dreamy (Baumol 1968). Hence, the advertising
companies often look out for different opportunities to rent houses and other such facilities
where they will be able to advertise easily and ensure that they are successfully being able to
engage in successful completion of their endeavours. Hence, it is for this reason that the Bright
Blue advertisement firm has been formed as it aims to look out for an opportunity to rent the
flats of the young professionals and the students as present in the local cities and towns. In this
manner, they will be able to gain apartments for the shoot for a few days and additionally, the
different students as well as the young professionals will also be able to earn a considerable
income in lieu of renting their apartment for the purpose of the rent which will be paid by them.
The young professionals as present in these countries, often find it considerably difficult to
look out for opportunity to meet their ends (Meyer, Neck and Meeks 2017). The young students
are already functioning on loans and it is with respect to this, that it often makes it difficult for
them to pay for their daily expenses and it is with respect to this that they often have to work
overtime and look out for job opportunities in addition to studying full time. This makes life

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very difficult for them and hence, in line of this, it can be rightfully mentioned that, the Bright
Blue Advertising firm aims to bring these students to them and enlist their flats for advertising
shoots. Through this, they will be able to ensure that, they are successfully able to meet their
daily needs and also be able to earn some money. The flats on rents are only required for a few
days or sometimes even few hours. Hence, the students may not find it difficult to manage their
shift time and hence, give out their apartments for rent. Once they are able to do this, the shoots
will be completed and in line of this, the overall objective of the company which can be stated to
be completing the shoots shall also be met with.
b. Problem that the venture seeks to solve
A good business venture can be rightfully described as an idea which enables the firm to
resolve an existing problem as present in the market. However, very often it becomes very
difficult to deal with these problems as present and in line of this, it also becomes considerably
difficult for the solution to be viable in nature. However, the Bright Blue advertising company
aims to resolve two problems as present in the business landscape. The problems which are
present in the society can be stated to be as follows:
 The different advertising firms often find it difficult to find an adequate location for their
different advertisements which are to be released. For the purpose of their advertisement
success, they often shoot their advertisements in the hotels or some sets which are present
which makes it considerably difficult for them to meet their overall needs. This is
because, the avenue of advertising and promotion is very expensive (Parker 2018). In
addition to this, while shooting for the different advertising, the companies are required
to ensure that they are being able to gain the correct legislative rights as well as the laws
which are present from the hotel or the set. This further requires another set of financial

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requirements which often turns out to be considerably expensive for the firm. Hence, it is
for this reason that the different firms look out for different houses and rooms to shoot
their advertisement but this is not possible for the different families as staying in the
country as it makes it difficult for them to find another place to stay while the shoots take
place (Kuratko 2016). Therefore, the generation of students and the young professionals
will be targeted which will go a long way in assisting them to ensure that they are
successfully able to attain their overall objectives and be able to provide them with a
place where they will be successfully shoot.
 The young professionals and students as present in the foreign countries often find it very
difficult to meet their needs as their education is very expensive and it makes it difficult
for them to meet their needs and to find adequate mine which will help them to fund their
overall education as well. Therefore, the Bright blue advertising firm is providing them
with an opportunity to earn some quick money by simply lending their house for a short
period of time. In this manner, they will success fully be able to earn money out of their
houses as well and enjoy the extra money as earned by them.
c. Existing landscape of solutions
As the firm aims to resolve the problem of finding the appropriate location for their
advertisement ventures, it becomes very difficult for them to ensure that, they will successfully
be able to find the appropriate location, however, the given set of solutions will be as follows:
d. Renting landscapes and sets: The advertisement company will be able to gain success by
renting various sets and landscapes in order to fulfill their requirement. However, it is
important to understand that, these sets turn out to be considerably expensive for the firm
as they have to be designed from the scratch and in addition to this, the different sets are

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required to be then demolished which makes it considerably difficult for the different
firms to meet their requirements and work according to the set budget as available.
e. Renting hotels: Another avenue which is required to be chosen by the firm can be stated
to be relating to renting various lodge and hotels (Kirzner 2015). However, the
advertisement firms are required to pay a large amount of money for their payment of the
hotel rooms and additionally, they will also be required to see to it that, they are able to
gain the right kind of permission in order to shoot the different advertisements as
possible. However, this opportunity turns out to be very expensive for the firm as they are
unable to afford the expenses which makes it difficult for the different organizations to
survive.
Hence, it is for this purpose, that the particular recommendations will be made. In a
similar manner, the organization will be successfully able to engage into the purpose of
advertising and find adequate locations. Moreover, the young professionals as well as the
different students will also be able to achieve their overall expense redemption as they will be
able to gain quick cash for themselves.
d. Stakeholder mapping
The stakeholder mapping can be rightfully defined as the process with the help of which
a discussion, research or a debate is drawn with respect to the different sources and aims which
helps in understanding the exact stakeholders of the businesses as present. The identification of
the different stakeholders is important as it helps in the identification of the different goals as
well as the objectives of the firm. Moreover, it also has to be understood that, when the
organization is successfully able to identify the right type of stakeholders, the satisfaction of their
overall stakeholders can be rightfully determined (Kirzner 2015). Additionally, it needs to be

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understood that it is for this procedure, that it is crucial for the firm to ensure that it is
successfully able to engage into the collaborative procedure and processes of discussion, debate,
research and other processes which will go a long way in ensuring that the firm is able to attain
success in each spectrum of the business. In addition to this, the mapping of the organization can
be easily carried down in the different phases. The phases can be described as follows:
 Identifying: This is the first stage, whereby the business would be required to research
and identify the different stakeholder groups which are present in the workplace and in
addition to this, they will also be able to identify which stakeholders should their business
be successfully able to cater the most.
 Analyzing: It is in the analysis stage that the interest of the stakeholder in an organization
is analysed and understood effectively, which helps in the process of grouping (Schaper
2016). In this manner, the different stakeholders will be successfully able to understand
the overall mapping which is required to be carried out and how the stakeholders will be
grouped accordingly (King and Levine 1993).
 Mapping: the mapping is the main procedure with the help of which the organization will
be successfully able to place the different stakeholders as present in the different grids. In
line of this, the Bright Blue company would then be required to ensure that, they are
successfully able to map the right stakeholders in the right sections which will then go a
long way in helping them to attain long term success with respect to the same.
 Prioritizing: The procedure of prioritizing can be known to be a process with the help of
which, the firm will be able to look out for the best stakeholders functioning in the
organization and pride due importance to the different stakeholders as present in the
workplace.

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Figure 1: The Stakeholder Mapping
For the Blue bright company, the clients as present and the different individuals as
providing the rent will be the most important stakeholders who will help them to attain their
goals. Moreover, the other business partners as well as the government form the next set of
crucial stakeholders which the firm aims to cater to. Hence, the Bright Blue advertising firm
would be required to ensure that they are able to take consistent steps which will help them in
ensuring that, all the stakeholders needs will be met with and in addition to this, the overall
mission and vision of the business will be attained accordingly.
Solution
a. Idea or technology proposed
The idea which has been rightfully proposed for the purpose of the business can be stated
to be related to the idea in regard to renting out of homes and rooms from young professionals
and students. This means that, this idea will run on an application and a website whereby the
different professionals as well as the young students, would be essentially required to register

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themselves and in line of this, they will also be required to ensure that, they upload the different
pictures as well as images which will enable them to understand the kind of location they have to
offer (Shapero and Sokol 1982). In line of this, it can also be understood that, in order to ensure
success in the long run, the important information regarding the location to be offered or the
price to be given shall be given in the website. The terms and conditions of this offering can be
stated to be discussed overtime whereby both the parties will be essentially be able to ensure that
they are being able to earn a considerable amount. The entire procedure will run on the given
mechanism as given in the section below:
 The Bright Blue advertising firm will undertake the tender of respective customers who
will be required to state down the different locations which they have to offer and in
addition to this, they will also be required to state down the details of the house and the
fact that there would not take place any issues, which will cause and act as a barrier for
the different facets of the firm (King and Levine 1993).
 Moreover, the firm would then make these uploads of houses available to the different
advertising firms which will then enable them to ensure that they are successfully able
to choose between the different locations as present for them. Once they are able to do
so then, they will be eligible for renting out their place to the advertising firms.
 Any firms who will be interested in investing a considerable amount of money in the
firm, would be required to ensure that, they are successfully able to contact the
advertising company and in line of this, they are also able to ensure that they are being
able to get the lowest price possible for the best place.
 After the shoot takes place at the designated conditions and terms then, the individual,
whose house is being rented will be paid as per the discussion earlier.

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b. Business Model for product/service delivery
The business model can be understood to be a crucial part of any business and goes a
long way in assisting the business to undertake considerable steps in order to ensure that the
business is successfully able to function in the long run. In addition to this, through the
procedure of the formation of the business model, helps in identifying the revenue system of the
organization (Evans and Leighton 1989). The Bright Blue advertising company can be stated to
be an organization which will operate in various concepts and will form a connection between
the different individuals who are young professionals and students to rent their place to the
different advertiser and related companies who are willing to pay them the required rent as
possible. The main stance of the company in the given scenario can be stated to be that of a
broker which will connect the different sellers with that of the different individuals who will be
renting their place. It is to be understood that the company will be undertaking the fill
responsibility of managing the overall house and the room which will be rented accordingly.
Moreover, as the younger generation will be targeted accordingly, it is with respect to this that,
the use of social media shall be appreciated. In addition to this, it becomes considerably
important to understand that if a firm is required to attract the different users through the
medium of the website and the application. In addition to this, it is also required to be
understood that, the medium of direct selling can also be made use of which will ensure that the
firm visits the different offices and colleges to attract the young students and remains in contact
with the different firms who are in search of advertising location as well.
Moreover, in the form of the income, it has to be understood that, the firm will be
keeping a portion of the payment being made to the student as a commission and will be

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charging a nominal fees from the different firms as well. This will ensure that the firm is
successfully able to survive in the long run. Any damage as caused to the property of the person
renting the house will remain with the firm.
The different customers who will be the firms and the individuals who are renting, would
be required to ensure that they register with the firm. In this manner, they will be able to ensure
that they are successfully being able to meet the overall needs of the firm and in addition to this,
they can check out the regular offers and the new opportunities that the firm provides in order
to ensure long term success. In this way, through the revenue the firm will be able to earn a
considerable amount and a portion of its income will also be earned with the help of
maintenance and the regular fees (Eckhardt and Shane 2003).
c. Market analysis and Segment structure
In order to ensure that any firm is able to gain long term success, it becomes considerably
crucial for the firm to ensure that they are able to undertake considerable analysis in the long run,
which would help them to understand and estimate the market size which they are catering to.
There are approximately, 458490 international students as present in the United Kingdom. It can
be understood that the enrollment in foreign universities from the perspective of the International
students has increased to a percentage of 3.6% (Studying-in-uk.org 2019). In addition to this, it
has to be understood that, the increase in the number of students can be looked out as an
opportunity for the different members of the firm. The different students earlier, who used to be
the regulars of the country, belonged to the higher strata of the society and were looking out for
hostel accommodations themselves. However, this is not the case presently, and various students
who go to a new country for the purpose of education have considerable loans on their head and

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this is the reason why they often look out for opportunity to earn some money. They often
engage in different part time jobs which go a long way in helping them to meet their needs. In
this way, they will also be able to ensure that, they are being successfully able to earn a
considerable amount of money by renting their place for a short period of time and moreover,
they will also be able to ensure that, they do not require to work for extra jobs. In addition to the
number of students as present in the country, there are various other individuals who are the
young professionals who would like to ensure that, they are able to earn a considerable amount
while working as well as they often find it difficult to cover all their expenses in the firm and in
line of this it can be mentioned that, these members are generally working for long hours and
hence, they might often find it easy to give out their place for rent as it will assist them to earn
some extra money which will be useful to them in the long run.
Moreover, it also needs to be noted that the cost of living in the country can also be
considered to be exceptionally high and it is with respect to this, it becomes important for these
young individuals to come up with various initiatives which will go a long way in assisting them
to earn a considerable amount of money and in this manner, these individuals will be able to
attain their overall goals and objectives as well (Storey 2016). Moreover, as discussed earlier, the
advertisement can be considered to be quite an expensive initiative which has to be adopted by
the firm in order to ensure that they are successfully able to attain their overall objectives and
minimise the costs as present , thus initiative of renting the houses of the different students as
well as the young professionals, they will be able to ensure that they are able to carry out their
operations comparatively cheaper as compared to the means which would have been adopted if
the particular service was not present. As the concept of studio apartments have been increasing
considerably and many students as well as the young professionals prefer to stay alone instead of

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staying in the hostel, it becomes very important for the firm to ensure that the different firms are
able to target these individuals and ensure success of their operations.
One year customer base
It has been planned that in the first year, the firm Bright Blue has aimed to target all the
different customers who are the students and the young professionals. In this manner, the firm
will be able to see to it that the most popular and needful crowd is being targeted. As the
majority of advertisements take place in homes and other apartment studios, by targeting this
particular group, the firm will be able to ensure that it is successful in attaining the overall
objectives and in addition to this, they will be able to build a brand image for itself. In line of
this, it can also be stated that, as the firm will be making use of social media, they will be able to
ensure that they are successful in ensuring the overall success and be able to make themselves
comparatively very popular.
Three year customer base
In the time span of three years, the Bright blue advertising firm has formed an aim to
ensure that it will be able to extend their operations and target the different restaurants and
involve them in a similar scheme to that of the firm. In line of this, it can be rightfully mentioned
that, there are various advertisement set ups which often take place in the form of hotels and café
theme as well and hence, by targeting these new hotels and the cafes as present, the firm will be
able to expand their horizon and ensure that they will be able to provide more options to the
different firms and be able to expand their overall operations as well (Eckhardt and Shane 2003).
Five year customer base

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The time span of five years can be considered to be a comparatively long time span and in
line of this, it can be rightfully mentioned that, in order to ensure success in the long run, the firm
would be required to ensure that it is targeting the different shopping malls and other such public
areas like gardens and boutiques for their advertisements. This is being mentioned because, to
ensure success in the long run, the firm would be required to see to it that, it is successfully being
able to widen its horizons and engage in steps which will widen their overall horizons and make
them earn a considerable revenue in the long run.
Hence, it can be understood that, initially the firm has aimed to target the different
individuals and later on it aims to bind the different restaurants, cafes and related public places in
order to ensure that they are being able provide the company with the correct type of customers
as well as reputed firms as present.
d. Pricing model
The overall operations of the Bright Blue advertising firm can be stated to be in the form of
an application or website which helps in connecting the different locations and the companies
who would be able to find the appropriate rooms and houses for their advertising objectives.
According to Drucker (2014), there are various endless ways in which the firm will be able to
price accordingly for their products , however the application of the different revenue strategies
will not be recommended because they often end up causing a loss to the firm and impact the
overall brand image of the firm as well. However, it becomes considerably important for any
organization to ensure that it is successfully able to meet the overall needs of the firm which will
then go a long way in assisting the firm to ensure that they are successfully able to meet their
overall needs in the long run.

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In addition to this, it is important for the Blue Bright firm to ensure that they are using a
pricing model which is such that, it will go a long way in bringing about considerable success for
the firm in the long run and also ensure that, the organization will be able to earn revenues.
Hence, the value based pricing strategy is the appropriate strategy which will be recommended to
be adopted by the Bright Blue advertising firm. In addition to this, it is also crucial to understand
that, they are successfully able build long term relationships with the different consumers as
present and in addition to this, they will also be able to ensure that they are being able to earn a
good share of revenue for themselves.
According to Dees (2017), the value based pricing model is a wholesome model of pricing
which assists the firm in ensuring that, the company is able to appeal its customers and earn a
considerable share of market as well. In addition to this, the firm will also be required to ensure
that it is successfully being able to price the goods according to the market rate and also in
accordance with the overall costs of the firm as present. The different customers who will be
enlisting their locations on the website, would be required to ensure that they are being able to
build a strong brand name of the firm and in a similar manner will also assist the different
members of the firm to reduce the costs of the operations themselves. The process of value based
pricing as followed by the firm can be stated to be as follows:
Figure 2: The pricing structure

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e. Competitor analysis
Direct/ Indirect
Any firm if planning to operate in a particular market, will be required to ensure that,
they are successfully able to carry out a competitor analysis. In this manner, they will be
successfully able to identify the different companies as present in the workplace and in addition
to this, the particular procedure will also assist them to successfully be able to identify and state
down the different strategies which the firm can easily incorporate and make use of in order to
ensure success in the long run. As various businesses have digitalised considerably, it has
become easier for the different firms to bring their business online. In this case, the primary
competition as faced by the Bright Blue Advertising firm can be stated to be the various sets and
hotels who are willing to rent their place to the different customers as present. As these places
are well prepared and have been hosting a series of companies, they will be able to ensure that
they are successfully able to cater to the to the needs of the advertisers and the other companies
as present in line of which, the firm will be able to provide considerable success in the long run.
Currently, there are no firms as present in the business market, who offer a service which is
similar to that of Blue Bright advertising company. However, there are some local and physical
retailers who tend to provide the firm a facility of helping them to find places for rent and which
can be rightfully used by the firm in order to ensure that they are successfully able to find the
right place for their right job (Dees 2017). However, the fees of these brokers can be understood
to be considerably large and in line of this, the Blue Bright Advertising firm tends to enjoy a
considerable advantage which will allow them to perform in the right manner.

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Shifts in power and position
It can be rightfully understood that the overall manner in which the firm will be performing
through a website can be understood to be considerably comprehensive in nature. This means
that, the organization would be required to maintain such a positioning in the market so as to
ensure that there takes no shifting in the power and overall positioning of the firm. However,
there does exist a chance that there might take place a considerable shift in the overall
positioning of the firm in the long run and in case the advertisers directly get into contact with
the different customers then, the positioning of the firm might turn out to be very doubtful in
nature. In line of this, it can also be mentioned that, in case other business also come up with a
similar idea, it might become difficult for the Bright Blue company to maintain the overall
monopoly in the workplace. In addition to this, it may also become considerably difficult for the
firm to maintain its long term positioning in the market. Hence, it is important for the firm to
ensure that, they are able to come up with offerings which will ensure that, they are able to attain
an overall success in the long run and enable them to maintain positioning in the market.
f. Portfolio (Product / Service) analysis.
IP/patents
It is important for the different businesses to ensure that in order to ensure long term
success of their business, they will be required to undertake the right kind of technology and
Patent which will ensure that the firm is able to carry out its overall operations successfully. In
addition to this, they will also be required to ensure that, they can attain the different patents as
well which will enable them to make their entire business model work. As the Blue Bright
Company is acting as an application or website which offers two way services to the clients as

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well as the companies, it will be required to see to it that, the patents are made to secure their
worth (Cooper 2017). However, it has to be noted that, the business has not been engaging in
any activity which is leading to a new scientific development and hence, it is just for the
particular business idea that the firm would be required to take considerable steps which will
help them in ensuring that, their idea remains unique. In the United Kingdom, there are strict
code of conducts as well as laws which require the different companies to undertake various
initiatives which shall then enable them to ensure that they are able to protect the business.
Moreover, another aspect which has to be taken care of by the firm can be stated to be the fact
that, it will be required to undertake a license for the application and for the website, which will
enable the firm to carry out its operations in a sound manner.
g. Funding
Any start-up would be relatively incomplete without a relevant funding and with respect
to this, it can be considered to be crucial for the start-up to plan accordingly for the start-up and
to mark the different areas where the firm would be required to take adequate funding from as
this will help in the determination of the different operations which the firm would be required to
carry and how the adequate budget shall be allocated to it accordingly. Moreover, it has to be
noted that during the initial period, more funds shall be required which will help in ensuring that
the business is successfully able to carry out its operations and initially make their positioning
quite strong in the international market. Hence, the Bright Blue firm would be required to ensure
that it is successfully able to come up with the different sources of funds which will go a long
way in seeing to it that, the business prospers in the long run:
Crowd funding

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The crowd funding can be rightfully defined as a funding practice for a particular project
whereby the funds are raised from various individuals by using the internet as a medium. This
means that, the crowd funding can be understood to be a funding practice whereby the different
individuals contribute towards the different venture and related initiatives. According to
Studying-in-uk.org (2019), this medium is a largely useful measure whereby in the year 2015,
approximately US£ 24 billion was raised through the crowd funding medium. In addition to
making use of the internet as a medium, various letters, subscriptions and related benefit events
and related mediums are also made use of in order to ensure that the firm is able to gain its
funding which is required. However, it needs to be noted that the idea for the business needs to
be a considerably reasonable one which will assist the different individuals and encourage them
to invest in the company in the long run as well. The medium of crowd funding is often used for
the procedures like funding of the medical ventures, the community owned ventures, treatments
related to cancer as well as related noble causes.
It is for this reason that, for the Bright Blue advertising firm, the medium of crowd funding
has been chosen as it will assist in ensuring that in addition to raising adequate funds for the
business, the organization will also be able to create an overall awareness for itself and
moreover, be able to ensure that it is successful in bringing the different consumers closer and
making them related to the cause of the firm. In addition to this, this particular initiative will be
much better because, not much funds will be required for the particular venture as the business is
acting as a simple middlemen.
Venture capital
The venture capital can be considered to be another measure which can be adopted by the
firm in order to ensure that it is successfully able to gain a relative amount for the overall funding

22ENTREPRENEURSHIP PROJECT
of the organization (Cooper 2017). The investors which are performing relatively well, often
look out for new opportunities to invest their money and in line of this, the Bright Blue
advertising firm can look out for different opportunities with respect to this, and approach the
different investors. These investors can also be related to financial institutions who tend to invest
in various businesses whom they deem to be successful or profitable in the long run. Although
this initiative is often considered to be moderately risky by the different investors, the particular
funding opportunity is the easiest form of funding provided to the different new businesses as
present. Hence, the Bright Blue firms would be required to see to it that, they are successfully
able to gain considerable investment from the different capitalists.
h. Financial analysis
a) Assumptions
1. Year-one revenue expectancy
<Product
1>
<Product
2>
<Produc
t 3>
<Produc
t 4>
Number of units sold annually 100,000 5,000 1,500
Average sales price per unit £300.00 £400.00 £500.00
Annual revenue per product £30,000,0
00
£2,000,00
0
£750,00
0
£0
Total year 1 revenue £32,750,0
00

23ENTREPRENEURSHIP PROJECT
2. Year 1 cost of goods sold
<Product
1>
<Product
2>
<Produ
ct 3>
<Produ
ct 4>
Expected gross margin per product 40.00% 30.00% 20.00%
Annual cost of goods sold per product £12,000,0
00
£600,000 £150,00
0
£0
Total year 1 cost of goods sold £12,750,0
00
3. Annual maintenance, repair, and
overhaul
Factor (%) on capital equipment 2%
4. Number of years for straight-line
depreciation
5
5. Annual tax rate 30%
6. If long-term debt is being used to
finance
operations, enter the total loan value.
-

24ENTREPRENEURSHIP PROJECT
7. Account receivable and payable % 5%
Start-up and initial funding
Sources of Capital
Owners' Investment (name & %
ownership)
Your name & % ownership £
10,000
Other Investor 200,
000
Other Investor 1,000,0
00
Other Investor
-
Total Investment £
1,210,000
Bank Loans
Bank 1
Bank 2

25ENTREPRENEURSHIP PROJECT
-
Bank 3
-
Bank 4
-
Total Bank Loans £
-
Other Loans
Source 1 £
-
Source 2
-
Total Other Loans £
-
Summary Statement
Sources of Capital
Owners' and Other Investments £
1,210,000
Bank Loans
-

26ENTREPRENEURSHIP PROJECT
Other Loans
-
Total Source of Funds £
1,210,000
Start-up Expenses
Bldgs / Real Estate £
8,200
Leasehold Improvements 12,
000
Capital Equipment 11,
500
Location / Admin Expenses 9,
500
Opening Inventory 5,
000
Advertising / Promo Expenses 22,
500
Other Expenses
-
Total Start-up Expenses £
68,700

27ENTREPRENEURSHIP PROJECT
Start-up Expenses
Buildings / Real Estate
Purchase £
5,000
Construction 2,
000
Remodeling 1,
000
Other
200
Total Buildings and R / E £
8,200
Leasehold Improvements
Item 1 £
12,000
Item 2
-
Item 3
-
Item 4
-

28ENTREPRENEURSHIP PROJECT
Total L / H Improvements £
12,000
Capital Equipment List
Furniture £
5,000
Equipment 2,
000
Fixtures 1,
500
Machinery 1,
000
Other 2,
000
Total Capital Equipment £
11,500
Location and Admin Expenses
Rental £
4,000
Utility Deposits 2,
000
Legal and Accounting Fees 1,

29ENTREPRENEURSHIP PROJECT
500
Prepaid Insurance 2,
000
Pre-opening Salaries
Other
-
Total Location and Admin Expenses £
9,500
Opening Inventory
Category 1 £
2,000
Category 2 3,
000
Category 3
-
Category 4
-
Category 5
-
Total Inventory £
5,000

30ENTREPRENEURSHIP PROJECT
Advertising and Promotional
Expenses
Advertising £
1,500
Signage 2,
000
Printing 4,
000
Travel & Entertainment 12,
000
Other / Additional categories 3,
000
Total Adv and Promo expenses £
22,500
2. Cash flow
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Operating activities
Net income £13,979,
651
£14,259,
244
£14,829,
709
£15,719,
687
£16,977,
560
£75,765,
851
Depreciation £6,340 £6,467 £6,594 £6,720 £6,847 £32,968
Accounts receivable (£32,750 (£66,810 (£104,22 (£147,30 £0 (£351,08

31ENTREPRENEURSHIP PROJECT
) ) 4) 3) 6)
Inventories (£196,50
0)
(£400,86
0)
(£625,34
2)
(£883,81
6)
£0 (£2,106,5
18)
Accounts payable £12,750 £26,010 £40,576 £57,347 £0 £136,682
Amortization 0 0 £0 £0 £0 £0
Other liabilities 0 0 £0 £0 £0 £0
Other operating cash
flow items
0 0 £0 £0 £0 £0
Total operating
activities
£13,769,
491
£13,824,
051
£14,147,
313
£14,752,
635
£16,984,
407
£73,477,
898
£0
Investing activities £0
Capital expenditures £0 £0 £0 £0 £0 £0
Acquisition of
business
0 0 0 0 0 £0
Sale of fixed assets (£5,991,
279)
(£6,111,
105)
(£6,355,
590)
(£6,737,
009)
(£7,276,
097)
(£32,471,
079)
Other investing cash
flow items
0 0 0 0 0 £0
Total investing
activities
(£5,991,
279)
(£6,111,
105)
(£6,355,
590)
(£6,737,
009)
(£7,276,
097)
(£32,471,
079)
Financing activities

32ENTREPRENEURSHIP PROJECT
Long-term
debt/financing
£0 £0 £0 £0 £0 £0
Preferred stock 0 0 0 0 0 0
Total cash dividends
paid
0 0 0 0 0 0
Common stock 0 0 0 0 0 0
Other financing cash
flow items
0 0 0 0 0 0
Total financing
activities
£0 £0 £0 £0 £0 £0
Cumulative cash flow £7,778,2
12
£7,712,9
46
£7,791,7
24
£8,015,6
27
£9,708,3
10
£41,006,
819
Beginning cash balance £1,141,3
00
£8,919,5
12
£16,632,
458
£24,424,
182
£32,439,
809
Ending cash balance £8,919,5
12
£16,632,
458
£24,424,
182
£32,439,
809
£42,148,
119
3. Profit and Loss
Year-by-year profit and loss assumptions
Year 1 Year 2 Year 3 Year 4 Year 5
Annual cumulative price (revenue) - 2.00% 4.00% 6.00% 8.00%

33ENTREPRENEURSHIP PROJECT
increase
Annual cumulative inflation
(expense) increase
- 2.00% 4.00% 6.00% 8.00%
Interest rate on ending cash
balance
0.50% 0.50% 0.50% 0.50% 0.50%
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Gross revenue £32,750,
000
£33,405,
000
£34,741,
200
£36,825,
672
£39,771,
726
Cost of goods sold £12,750,
000
£13,005,
000
£13,525,
200
£14,336,
712
£15,483,
649
Gross margin £20,000,
000
£20,400,
000
£21,216,
000
£22,488,
960
£24,288,
077
Other revenue [source] £0 £0 £0 £0 £0
Interest income £0 £0 £0 £0 £0
Total revenue £20,000,
000
£20,400,
000
£21,216,
000
£22,488,
960
£24,288,
077
Operating expenses
Sales and marketing £22,500 £22,950 £23,868 £25,300 £27,324

34ENTREPRENEURSHIP PROJECT
Payroll and payroll taxes £0 £0 £0 £0 £0
Depreciation £6,340 £6,467 £6,594 £6,720 £6,847
Maintenance, repair, and
overhaul
£230 £235 £239 £244 £248
Total operating expenses £29,070 £29,651 £30,701 £32,264 £34,420
Operating income £19,970,
930
£20,370,
349
£21,185,
299
£22,456,
696
£24,253,
657
Interest expense on long-
term debt
£0 £0 £0 £0 £0
Operating income before
other items
£19,970,
930
£20,370,
349
£21,185,
299
£22,456,
696
£24,253,
657
Loss (gain) on sale of assets £0 £0 £0 £0 £0
Other unusual expenses
(income)
£0 £0 £0 £0 £0
Earnings before taxes £19,970,
930
£20,370,
349
£21,185,
299
£22,456,
696
£24,253,
657
Taxes on income 30 £5,991,2 £6,111,1 £6,355,5 £6,737,0 £7,276,0

35ENTREPRENEURSHIP PROJECT
% 79 05 90 09 97
Net income (loss) £13,979,
651
£14,259,
244
£14,829,
709
£15,719,
687
£16,977,
560
Cumulative income £13,979,
651
£28,238,
895
£43,068,
604
£58,788,
291
£75,765,
851
4. Schedule for Investor returns
yea
r
Investments Returns roi%
1
£ £13,179,65
1
-
6.2465028214057770
2
£13,034,65
1
9.39490439
8
£14,259,24
4
3
£13,555,90
1
£14,829,70
9
9.3967048
4
£14,368,97
6
£15,719,68
7
9.40018968
6
5
£15,518,06
9
£16,977,56
0
9.40510704

36ENTREPRENEURSHIP PROJECT
i) Skills requirements
Conducting a new business is not an easy task and it is for this purpose, that it is required
to be seen that the business has the right kind of skills which will go a long way in assisting the
business to gain long term success and to see to it that the daily operations of the business can be
carried out easily. In line of this, the following recommendations can be made to the firm in
order to ensure that they are successfully able to gain access to the right kind of resources and be
able to find considerable success in the future.
Functional skills
The functional skills can be rightfully stated to be the skills which are required by the
business in order to ensure that, they are successfully able to carry out the day to day operations
as present with the organization. The different functional skills which will be required by the
firm can be stated to be as follows:
 Financial management: The financial management forms a crucial functional skill which
will be required to be possessed by the business, in order to ensure that it is successfully
able to manage the different statements as well as the ratios and cash in hand. Keeping an
account of the different operations in a business is very important and in line of this, it
needs to be understood that if the different members of the firm do not possess the
adequate financial management skills as possible then it may turn out to become
considerably difficult for them to carry out their daily operations and be responsible for
the different initiatives as carried out by the business.
 Marketing, sales and customer service: The marketing can also be considered to be a
crucial part of the firm and with respect to this, it can be considered important for the

37ENTREPRENEURSHIP PROJECT
firm to ensure that, they are being able to carry out the function of marketing, sales and
customer service easily which will go a long way in assisting them to find considerably
success in the long run and make their overall business operations considerably easier as
well as popular. Moreover, with the medium of customer service, the firm would be able
to see to it that, their clients remain associated with the firm for a longer time frame.
 Networking: Lastly, another crucial skill which would be required to be possessed by the
organization can be stated to be related to the networking skills (Cooper and Folta 2017).
This means that, the Bright Blue company would be required to maintain a strong
communication link with the overall departments, clients and advertising companies and
would be required to ensure that they can maintain success and a continuous flow of
information.
Management skills
The management skills are also considered to be considerably crucial skills which are
required to be possessed by the different organizations in order to ensure that they are
successfully able to meet with the needs of the business as present. In line of this, it can be stated
that the following skills will be required to be possessed by the business in order to ensure long
term success in the future.
a. Planning: The skill of planning can also be understood to be a crucial management skill
which will be required to be possess by the different managers in the field as it will go a
long way in assisting them to plan for the overall initiatives of the organization.
Additionally, if the managers at the Blue bright company are unable to carry out the
different business activities as possible then it might become very different operations to
be successful in the long run.

38ENTREPRENEURSHIP PROJECT
b. Communication: The communication forms another crucial skill which is required to be
possessed by the different managers in the business as it will go a long way in helping a
business to ensure that it is successful in engaging in the overall operations and to see to
it that, the different organizational aspects are able to maintain strong communication
with one another.
c. Decision making: The decision making forms another important management skill which
will go a long way in assisting a business to decide upon the right kind of skills which are
required to be possessed by the business and will go a long way in ensuring that the
business is able to take the right path.
d. Delegation: All the tasks cannot be completed by one individual alone and it is with
respect to this, that the business would be required to see to it that, they are being able to
delegate the different tasks effectively which would then go a long way in seeing to it
that, all levels of employees are able to carry out their work effectively (Bygrave and
Hofer 1992).
e. Problem solving: The problem solving forms another crucial management skill which
will assist an organization in meeting with all the problems which are being faced by it.
In this way, the firm would be able to see to it that, the organization is not faced by any
issues.
f. Motivation: The management of the firm needs to note that they will be essentially
required to motivate the different employees as present and in line of this, also be
required to check that, the motivation and energy level of the different employees
remains at a considerate high at all times.
Conclusions

39ENTREPRENEURSHIP PROJECT
Therefore, from the given analysis, it can be rightfully understood that, the decision to
open the Blue Bright firm can be considered to be a good decision which will go a long way in
ensuring that the firm is able to attain considerable success in the long run. In line of this, it can
also be mentioned that, the United Kingdom can be considered to be a good choice for the
investment which the firm is planning to make in the particular country. The population of the
country has witnessed temporary migration whereby the students as well as the young
professionals often tend to flock to the country in search of good jobs and related opportunities
which can be used by them. However, very often they tend to face issues with respect to meeting
their daily needs. In addition to this, they also face alternate problems related to the loans and
other expenses which they are required to meet. Hence, the solution of renting out their
apartment for a few working hours might be considered to be a good opportunity for them to
meet their additional needs and it may also allow them to earn quick money which may then
assist them to meet with their loans and other related requirements. In addition to this, the
business solution would also provide a solution to the different organizations who are looking
out for cheaper solutions to solve the problem of their advertisement needs and to ensure that the
firm is successfully able to achieve all its targets as present. The overall business idea of the
venture had been provided along with the mechanism using which the firm would function. It
was stated that the overall business idea would be based on an application which will be
designed accordingly so that both the different companies as well as the citizens enjoy.
In regard to this, the company will also be ensuring that, they maintain this system on a
website whereby the different users as well as the companies will be required to ensure that they
are successfully able to maintain the relationship with the different consumers and the different
organization as well. In addition to this, they will also be required to ensure that the location of

40ENTREPRENEURSHIP PROJECT
the house or the rooms to be rented needs to be verified accordingly as it will go a long way in
assist the different parties to form a trustful relationship with the different members of the firm.
Currently, the business idea will be launched in the United Kingdom and the young professionals
and the students are the primary target market of the company (Burns 2016). Later on, when the
firm will achieve success in the long run, then it aims to expand its target market whereby the
firm aims to target the new cafes and the restaurants as present along with targeting the public
places and other areas in the long run. In this manner, the firm will be providing the restaurants
and cities with various options of advertising their locations and in addition to this, earn a
considerable amount of revenue in the particular procedure as well. Moreover, the firm will be
advertising in various social media websites and other such traditional marketing websites which
would then allow them to take considerable measures to attract the right target audience and
additionally also allow them to see to it that they are successfully able ensure success in the long
run and make their business considerably popular.
Although the different companies often have various alternatives to choose from in order
to ensure success and be able to make the choice of the right location for themselves, they will be
required to consider that, these avenues which they intend to choose can be stated to be very
expensive in nature and hence, the overall expenses of the company may also increase
considerably and hence, it is with respect to this, that it has been decided that, the organization
may be required to consider the Bright Blue advertising option only which may enable them to
target the right kind of customers for their overall operations and in addition to this, it will also
allow the different individuals to undertake considerable measures which will then enable them
to attain success in the long run. The solution as provided by the Bright Blue organization can be

41ENTREPRENEURSHIP PROJECT
stated to be a permanent solution which will allow them to attain their objectives and ensure cost
savings of the firm as well.
The report also mapped down the different stakeholders as present in the organization
and listed down those stakeholders who would be requiring additional care during the starting
phase of the overall business operations. It is important to find out the different stakeholders
because it becomes increasingly crucial to consider the different stakeholders before any decision
is required to be made and hence, once this was done, the planning of the overall strategy and the
decision was required to be made in accordance with the particular strategy . The firm has taken
into consideration the overall design of the website which will go a long way in making the
overall website quite convenient for the different customers and that the different companies are
able to identify the right kind of room to be rented by them. The portal will serve as the best
technology which can be largely used by the firm in order to ensure that the organization is able
to be user friendly.
In addition to this, the pricing policy which has been adopted by the firm can also be
stated to be very comprehensive in nature with respect to the fact that the firm has decided to
follow the value based pricing strategy which will go a long way in ensuring that the firm is
successfully able to attract the clients as they will receive a value for money and additionally, it
will also be able to see to it that the different companies as present will be successful in seeing to
it that, there needs are fulfilled. When the competitor analysis was undertaken, it was largely
understood that, the firm has a unique selling point because it will be offering the lowest price to
the different consumers as present. However, the different studios and sets often act as a point of
differentiation for the different consumers as present and in line of this, it will also be required to
see to it that, they are successfully able to provide a pricing which is better than the different

42ENTREPRENEURSHIP PROJECT
competitors and are able to attain long term objectives with respect to the same. The next section
of the paper, discussed the different sources of capital from which the firm aimed to source the
funds for their overall initiative and the proposed ideas of Crowd funding and venture capitalists
can be stated to be techniques which are comparatively very popular around the country. Hence,
in line of this, it can be rightfully stated that, the idea of the business can be stated to be very
considerate and viable in nature whereby with the right kind of skills and related knowledge, any
firm would be able to ensure success. The financials of the organization have also been provided
which would make it easier for the investors to be able to identify the different costs as incurred
by the firm and the returns which the firm will earn in the long run.
Project Viability
It is easier to understand whether a firm will be achieving adequate success in the long
run or not by determining the overall project viability which will help in understanding whether
the overall project initiative is worth it or not. In order to be able to determine this, it will
become considerably important, to understand the breakeven of the firm so as to decide on the
profitability of the firm.
Break even
Fixed
Expens
es
Fixed Expenses
Bldgs / Real Estate £
8,200
Leasehold
Improvements 12,000
Capital Equipment
11,500
Location / Admin

43ENTREPRENEURSHIP PROJECT
Expenses 9,500
Opening Inventory
5,000
Advertising / Promo
Expenses 22,500
Other Expenses
-
Total Fixed
Expenses
£
68,700
Variabl
e
Expens
es
Inventory or
Materials
30%
Direct labor
(includes payroll
taxes)
2%
Other expenses 20%
Other expenses
Salaries (includes
payroll taxes)
10%
Supplies
Total Variable
Expenses
62%
Breakeven Sales
level =
£69,128.
60
Year 1 Year 2 Year 3 Year 4 Year 5
Net income (loss) -
£69,1
28.60
£13,979
,651.00
£14,259
,244.02
£14,829
,709.44
£15,719
,687.00
£16,977
,559.98
Cumulative income £13,910
,522.40
£28,169
,766.42
£42,999
,475.86
£58,719
,162.87
£75,696
,722.85
Positive Cash Flow? TRUE TRUE TRUE TRUE TRUE
Undiscounted
breakeven year
1 years
Actual break even
period
0.00 years
Hence, from this given paper, it can be rightfully understood that in order to ensure
success in the long run, the given projections can be rightfully followed. The business idea can
be stated to be considerably good in nature and in line of this, it is required to be understood that,

44ENTREPRENEURSHIP PROJECT
for a business to be successful, the different skills as well as the management initiatives are
required to be adopted which will ensure that the firm will be able to attain all its goals and
objectives and that the entrepreneur idea is able to attain success from all spheres.
Recommendations
1. Future actions for potential investors
Therefore, from this research paper, adequate idea could be gathered about the overall
business venture and it was largely understood that the given idea can be deemed to be highly
relevant in nature. In relation to this, it can also be rightfully mentioned that, to make the venture
a long term success, certain recommendations can be provided to the potential investors as it will
go a long way in ensuring that the business is able to gain high scale success. The
recommendations for the different investors are as follows:
1. The investors need to pay close attention to the different financial statements as it will be
required to see to it that, whether the financial information is being able to convey to
them
2. all relevant information as present. This also means that the financial information will
reflect upon the overall profitability of the firm which will assist in understanding
whether the business is worth investing in or not.
3. Secondly, another recommendation which can be made to the investors can be stated to
be the maintenance of due diligence (Burns 2016). This means that the different investors

45ENTREPRENEURSHIP PROJECT
would be required to ensure that, they are able to act in accordance with the firm so as to
ensure that they are able to engage in long term success.
4. Additionally, it can be understood to be the role of the investors to see to it that they are
successfully able to maintain the overall flow of information in the organization. This
means that, in order to engage in long term success, the investors would be required to
provide adequate information to the different firm members which will assist in ensuring
that the relationship between the firm and the investor becomes considerably stronger.
5. Assisting the firm during all times. This means that if the Bright Blue firm will be
required to see to it that, their investor relationship needs to be strong enough as it will go
a long way in ensuring that the firm will be able to maintain a sound relationship with the
different investors and engage in long term success.
2. Further research required
As the business as present in the business environment would be required to see to it that,
the different aspects of the business have a positive impact on the overall operations of the firm.
Hence, the further research would be required in the given area:
 Countries of expansion: It has to be noted that a further research would be largely
required in the domain of understanding whether the firm will be able to perform well in
the different countries as well (Baumol 1968). This means that, in the long run, it would
be crucial for the firm to see to it that, it is successfully able to find new countries to
expand its work into.
 Service extension: The firm will also be required to plan accordingly on the different
areas where the business aims to expand its operations into and it will be in regard of this,
that the firm will be able to extend its operations.

46ENTREPRENEURSHIP PROJECT
3. Growth scenarios, three years, five years.
Therefore, by analysing the particular report, it can be recommended that the particular
venture Bright Blue Advertising firm needs to view itself as a growing organization which will
be required to adapt to the trends of the business environment and undertake considerable
measures which will go a long way in assisting the firm to attain its objectives and maintain its
long term sustainability in the long run. In the coming span of time, the firm has aimed to
undertake measures to extend their services to new cafes, restaurants and other public places.
References
Baumol, W.J., 1968. Entrepreneurship in economic theory. The American economic review,
pp.64-71.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Bygrave, W.D. and Hofer, C.W., 1992. Theorizing about entrepreneurship. Entrepreneurship
theory and Practice, 16(2), pp.13-22.
Cooper, A. and Folta, T., 2017. Entrepreneurship and high‐technology clusters. The Blackwell
handbook of entrepreneurship, pp.348-367.
Cooper, A.C., 2017. Networks, alliances, and entrepreneurship. Strategic entrepreneurship:
creating a new mindset, pp.201-222.
Dees, J.G., 2017. 1 The Meaning of Social Entrepreneurship. In Case studies in social
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47ENTREPRENEURSHIP PROJECT
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48ENTREPRENEURSHIP PROJECT

49ENTREPRENEURSHIP PROJECT
Appendix
Assets Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Cash and short-term
investments
£1,141,3
00
£8,919,
512
£16,632
,458
£24,424
,182
£32,439
,809
£42,14
8,119
Accounts receivable £1,637,5
00
£1,670,
250
£1,737,
060
£1,841,
284
£1,988,
586
£1,988
,586
Total inventory £9,825,0
00.00
£10,021
,500.00
£10,422
,360.00
£11,047
,701.60
£11,931
,517.73
£11,93
1,518
Prepaid expenses 0 0 0 0 0 £0
Deferred income tax 0 0 0 0 0 £0
Other current assets 0 0 0 0 0 £0
Total current assets £12,603,
800
£20,611
,262
£28,791
,878
£37,313
,167
£46,359
,913
£56,0
68,22
3
Buildings £8,200 £8,200 £8,200 £8,200 £8,200 £8,200
Land 0 0 0 0 0 0
Capital improvements £
12,000
12,000 12,000 12,000 12,000 12,000
Machinery and
equipment
£
11,500
11,500 11,500 11,500 11,500 11,500
Less: Accumulated 0 6,340 12,807 19,400 26,121 32,96

50ENTREPRENEURSHIP PROJECT
depreciation expense 8
Net
property/equipment
£31,700 £25,360 £18,893 £12,300 £5,579 (£1,26
8)
Goodwill £0 £0 £0 £0 £0 £0
Deferred income tax 0 0 0 0 0 0
Long-term investments 0 0 0 0 0 0
Deposits 0 0 0 0 0 0
Other long-term assets 0 0 0 0 0 0
Total assets £12,635,
500
£20,636
,622
£28,810
,771
£37,325
,467
£46,365
,492
£56,0
66,95
5
Liabilities Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Accounts payable £637,500 £650,25
0
£676,26
0
£716,83
6
£774,18
2
£774,1
82
Accrued expenses 0 0 0 0 0 0
Notes payable/short-
term debt
0 0 0 0 0 0
Capital leases 0 0 0 0 0 0
Other current liabilities
Total current £637,500 £650,25 £676,26 £716,83 £774,18 £774,

51ENTREPRENEURSHIP PROJECT
liabilities 0 0 6 2 182
Long-term debt from
loan payment
calculator
-
£0 £0 £0 £0 £0
Other long-term debt £0 £0 £0 £0 £0 £0
Total debt £637,500 £650,25
0
£676,26
0
£716,83
6
£774,18
2
£774,
182
Other liabilities 0 0 0 0 0 0
Total liabilities £637,500 £650,25
0
£676,26
0
£716,83
6
£774,18
2
£774,
182
Eq
uit
y
Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Owner's equity
(common)
£
1,210,00
0
£1,210,
000
£1,210,
000
£1,210,
000
£1,210,
000
£1,210
,000
Paid-in capital 0 0 0 0 0 0
Preferred equity 0 0 0 0 0 0
Retained earnings 0 0 0 0 0 0

52ENTREPRENEURSHIP PROJECT
Total equity £1,210,0
00
£1,210,
000
£1,210,
000
£1,210,
000
£1,210,
000
£1,21
0,000
Total liabilities and
equity
£1,847,5
00
£1,860,
250
£1,886,
260
£1,926,
836
£1,984,
182
£1,98
4,182