Detailed Business Plan: Aesthetic Arbor Care Ltd - UK Operations

This project presents a comprehensive business plan for Aesthetic Arbor Care Ltd, a tree surgery business proposed for the UK market. The plan begins with an introduction to entrepreneurship and the importance of technology in today's competitive landscape. It includes an executive summary outlining the business's eccentric nature and market opportunity. The business description details Aesthetic Arbor Care Ltd's focus on science-based practices. The plan also incorporates an industry analysis, using Porter's Five Forces model to assess the competitive environment. An operations and management plan addresses labor, equipment, and environmental considerations. The marketing plan emphasizes a customer-centric approach. Finally, a financial plan, including anticipated financial statements, is presented. The plan concludes with a summary of key findings and recommendations for the business.

BUSINESS PLAN

TABLE OF CONTENT
 Introduction
 Executive summary
 Business Description
 Industry Analysis
 Operation and management plan
 Marketing plan
 Financial plan
 Conclusion
 References

INTRODUCTION
Entrepreneurship is undertaken as the act of forming venture while
developing and scaling is to generate revenue. Additionally, into
competitive and post COVID-19 period the technology incorporation
in offerings have become paramount. The entity has to bring
innovation into particular market. This presentation is based on tree
surgery business named as Aesthetic Arbor Care Ltd. which would
going to be located into UK. The aim of this presentation is to
develop a business plan by including various aspects such as industry
analysis, operation, management and financial plan and others.

EXECUTIVE SUMMARY
Tree surgery business is considered to be an eccentric business
which is not identified into various areas. With supply of
respective business bring insufficient and also this provides
opportunities to make a simple market entry. At present times,
person is living into society where they concern to protect
environment form danger. But some of them are still cutting it
and not have any knowledge related to how to maintain trees.
So, there are requirements of tree surgery services which
would help society to save their environment effectively.

BUSINESS DESCRIPTION
Aesthetic Arbor Care Ltd. is a tree surgery business is an
eccentric business that would going to be developed in UK
locations. With the supply of this business being insufficient,
it presents an opportunity to make an easy entry into the
market. Although this business is now growing massively due
to several non-spottable factors, tree surgery is an ancient
practice. The business orients itself more towards science,
than procedural practices.

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Objectives:
“To maintain a sufficient average gross margin by 30 %
within two years”.
Mission and vision statement:
Aesthetic Arbor Care Ltd. vision it is to develop
remarkable care of tree business which would meet the
customer requirements whole facilitating life to one of
earth’s most essential resources. Its mission is to
render effective solutions as well s resources in
sustaining and growing trees.

INDUSTRY ANALYSIS
Respective sector facilitates tree trimming as well as
maintenance services along with cutting and pruning
branches, the obviation of dead or excess trees, step grinding
and removal. Moreover, the tree trimming service industry
facilitates arboriculture service to residential, commercial and
public sector customers. The demand for respective sector
services is much dependent upon seasonal aspects,
commercial and residential construction and government
levels spending dedicated to forestry, parks and development.

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Competitive Force Threat to Industry
Profitability
Low
Threat to Industry
Profitability Medium
Threat to Industry
Profitability
High
Threat of substitutes
Threat of new entrants
Rivalry among existing firms
Bargaining power of suppliers
Bargaining power of buyers

OPERATION AND MANAGEMENT
PLAN
Aesthetic Arbor Care Ltd Group will take a look at if the tree/s fall
beneath neighbourhood authority preservation orders or
conservation areas. Due to the quantity of labour they control
which falls underneath this, they will lend our knowledge and
manage the application manner for client’s behalf, relieving
customers of any pointless stress. In addition to this, all of their
groups are fully experienced and geared up to carry out the most
technical tree pruning or removal operations. Keen to look after
our environment and as a priority, respecting your own home or
working environment, we can make certain your ultimate
panorama and surrounding bushes are left in a notable condition.

MARKETING PLAN
Marketing plan is undertaken as the report that represents
companies marketing strategy for future months, quarters and
years. In addition to this, Aesthetic Arbor Care Ltd. marketing
tactics is to focus on marketplace by rendering wide range of
advance tree surgery services to customers. Additionally, this
would assists them to attract more audiences as they facilitate
effective services for environment safeguarding services. Along
with this, they are ascertaining the customers and market
expectation to develop appropriate strategies for gaining large
marketing shares.

FINANCIAL PLAN
Financial plan is undertaken as the comprehensive highlights of
recent funds, their objectives and strategies which are sets for
accomplishing that. For this, Aesthetic Arbor Care Ltd.
develop anticipated financial statement are discussed into next
slides:

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CONCLUSION
As per above presentation, it has been concluded that new business
owner develop effectual business plan related to tree surgery
business. Additionally, industry analysis is done with aids of
Porter’s five force model as this aids them to understand
regarding business competiveness and attractiveness. Along with
this, both marketing as well as operation plan arte formulated in
order to acknowledge the management and optional team and its
contribution and role towards accomplishing business objectives.

REFERENCES
 Chaturvedi, V., 2020. Unit-9 Business Plan Feasibility-II.
IGNOU.
 Surucu-Balci, E., Balci, G. and Yuen, K.F., 2020. Social media
engagement of stakeholders: a decision tree approach in
container shipping. Computers in Industry, 115, p.103152.