Analysis of Paper Media Digital Marketing Consulting Business Plan

This report provides a comprehensive analysis of the business plan for Paper Media Digital Marketing Consulting, an LLC firm specializing in digital marketing services. The plan outlines the company's mission to offer innovative and result-oriented services, including search engine optimization, PPC advertising, web design, and social media marketing. The report delves into the business model, key partners, value proposition, customer relationships, and cost structure. It also examines the management team, SWOT analysis, marketing mix, market analysis, and financial model. The analysis includes the company's business and operating strategy, use of proceeds, five forces analysis, competitive analysis, and marketing strategies, alongside an exit strategy. The report references various academic sources and provides a detailed overview of the company's approach to the digital marketing landscape, including email marketing, SMS marketing, and the importance of brand consciousness. The financial dashboard and exit strategy, either liquidation or merger, are also discussed. This report is a student's analysis of Paper Media Digital Marketing Consulting's business plan.

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Paper Media Digital
Marketing Consulting
A Business Plan
Student Name
ID Number
Date

2  Executive Summary
 Mission/Goals
 Business Model
 Services
 Management Team
 SWOT Analysis
 Marketing Mix
 Market Analysis and Forecast
 Business/Operating Strategy
 Use of Proceeds
 5 Forces Analysis
 Competitive Analysis
 Marketing Strategy
 Financial Model
 Exit Strategy
 References
The Presentation Speaks about…

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Executive summary
Paper Media Digital Marketing Consulting
Company Mission • My mission of Paper Media Digital Marketing Consulting is to offer its clients with professional and creative result-
oriented digital marketing service.
Company Philosophy
• The philosophy of Paper Media Digital Marketing Consulting is to always serve in the best interest of the company and
everything that it does would be guided by its values and professional ethics.
Goals & Milestones • Paper Media Digital Marketing Consulting aims to be one of the leading service providers of digital marketing agencies in
the UAE, and eventually, worldwide.
• We also aim to have a large number of corporate and individual customers.
• We aim to expand our business to all parts of the world with the growth in the market.
Target Market • The target market includes Blue chips firms, Insurance firms, banks, and other types of associated financial institutions.
Industry/
Competitors
• The industry will grow in the next five years since more effective tools of advertisement, software apps, and technology
platforms would continue to grow.
• The industry of digital marketing agency is continuously expanding.
• People and corporate firms are now witnessing the need for having an official website and also indulging in the service
of digital marketing experts either in branding or packaging of their products and services.
Legal Structure/
Ownership
• Paper Media Digital Marketing Consulting will be an LLC company.
• This business combination has been adopted to pass-through the taxation of a partnership or sole
proprietorship based on the limited liability of the company.

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Mission/Goals of Paper Media Digital
Marketing Consulting
The Vision of Paper Media Digital Marketing Consulting is to set up a
standard as well as world-class digital marketing agencies whose service as
well brand would not only be accepted in UAE but also other parts of the world.
Goal is to offer qualified and innovative, result-oriented
digital marketing services for its clients
Mission is to provide marketing and management services that can also
support corporations, individuals, and non-profit organizations to market their
products by reaching out to the maximum number of audience
Values/ philosophy is to always serve in the best interest
of the company and everything that it does would be guided by
its values and professional ethics.

Business model (Ghezzi, Cavallaro, Rangone & Balocco, 2015)
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Key Partners
 Social media
technical team
and digital
marketing
stakeholders
 Technology Inn-
Dubai
 VP Sales-, Dubai
 UAE tech
knowledge
limited- Dubai
 Other cloud
providers
Key activities
 Digital media
marketing
 Search engine
optimization
 PPC advertising
 Web design
 Email marketing
Key Persons
 Sales person
 Graphic
designers
 Management
and operation
team
 Legal advisor
and consultants
Value Proposition
 Provides digital
media marketing
strategy to
enhance overall
performance of
the company at
low prices
 Digital
marketing
assistance to
companies
throughout the
year
Customer relationship
 Dedicated sales
person (Tamara and
Zayn)
 and administration
teams – calvin malt
Channel
 print media and
digital media
advertising
 Word of mouth
influence
Customers
 Blue chips firms
 Insurance firms, banks,
Corporate firms
 Manufacturers as well as
distributors
 Developers, real estate
business owners,
 Colleges, High Schools
and Universities
 Celebrities, public
figures, public speakers
 Publishing house and
authors, Sports firms
 Entrepreneurs
Cost structure
 Location and Infrastructural expenses
 Advertising and promotional activities (direct visits
to customers)
 Personnel salaries
Revenue Streams
 Project fee
 AMC fees

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 Search engine optimization - The company will work with the customer on the digital keywords, content, and others for
maximum use of SEO marketing.
 Pay-per-click advertising (PPC)- PPC is very cost-effective. It works on a budding system and shows almost immediate
results. The company chooses a keyword and bids on, while its competitors may bid on the same keyword too.
 Web design- The company can provide a practical and informative website design that will pull users to your clients
 Social Media Marketing- The company learn about our customer's brand and help them appeal to their target customers
by providing strategies and creating content for their posts
 Email Marketing - The company will help draft emails correctly for the target audience to increase the traffic to the
website and at the same time, to raise brand awareness.
 SMS Marketing- The company We will provide them with ongoing support, maybe 24/7, depending on the type of
contract made with the customer.
Products and Services

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Management Team
CEO
Blesson Thomas
HR Manager
Katherine Doug
Admin
Calvin Malt
Marketing
Karma Singh
Tamara
Zayn
Graphic Designer
Margaret Thomas
CEO
Blesson Thomas
COO
Accounting Manager
Accounting
Staff
Marketing Karma
Singh
Sales
Manager
Tamara and Zayn
Advertising
HR Manager
Katherine Doug.
HR Staff
CTO
Graphic Designer
Margaret Thomas
Admin
Calvin Malt
Organizational management
team in the beginning
Organizational management
team after few months

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Strength
Innovative and varied product offering
Skilled and qualified staff of digital media
New marketing and product mix
Adopting cost effective business operating
methods
Weakness
Scarcity of financial resources
Vulnerable brand in the initial stage
High competition from established players
Opportunity
Build an influential organizational
Effective training and development strategies
that empower young employees and overall
performance
Adopting quality management practices
Threat
Change in market trends and customer
preferences
Failure to develop substantial brand equity
rising cost of resources like raw materials,
machines and Unstable financial returns (ROI)
SWOT
SWOT analysis Paper Media Digital Marketing Consulting

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Marketing mix (Dan, Lior & Daphna, 2016).
Product
Search engine
optimization
PPC advertising
Web design
Social Media
Marketing
Email Marketing
SMS Marketing
Price
Cost plus -
company would
charge low prices
to acquire more
client
Value based
pricing strategy-
competitive
advantage and
brand (perceived
value)
Place
Dubai – at
commercial
building middle of
the city
1000 square feet
with two separate
rooms and a
control room
Promotio
n
Print media –
Flyers, posters
Digital media -
social sites
Word of mouth
influence
Email marketing
Radio stations
announcement

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MARKET ANALYSIS AND MARKET FORECAST
• Most people are shifting from traditional to digital
advertisement, and the industry will grow in the next
few years,
• High competition to anyone who starts up a business
• Challenge I will face will be finding qualified and great
employees
• Brand consciousness
• Initial capital investment is high else
entry barrier is low
• Either Liquidation or sell can be
considered as exist strategy, the
processes are changed as per situation

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Business/Operating Strategy
 Direct visits and surveying customers to offer Customized
marketing strategy
 Innovative dashboard and software to create buzz on
website on low price
 Diversification strategy to beat the competitor
 Value based and cost plus pricing strategy
 Legal and environmental - Special regulations and practices
are followed
 Detailed credit policies are designed to cover at least
minimal cost of the product
 Specified production and quality control processes for each
department

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Use of Proceeds
 Product process
 vision of the company is to set up a standard platform and deliver a web-based
consulting process for the various firms like blue-chip firms, insurance firms,
 the Requirement Gathering Process
 prioritization of the firm is based on the requirements of the different kinds of
financially based institutions.
 Quality control process
 The setting of quality standards is one of the most important for the
organization
 The quality standards selected must be as per the needs of the customers
(especially the ones dealing in finance)
 Creation of different operational process
 Reviewing the results
 Receiving feedback from the consumers
 Making structural improvements according to the feedback

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F i v e F o r c e A n a l y s i s P a p e r M e d i a
D i g i t a l M a r k e t i n g C o n s u l t i n g
Competitive rivalry.
• High
Bargaining power of suppliers
• Medium
Bargaining power of customers
• Medium
Threat of new entrants
• High
Threat of substitute services
• High

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Competitive analysis Paper Media Digital Marketing Consulting
FACTOR Me Competitor A Competitor B Competitor C
Importance to
Customer
Products S S S S 1
Price S W W W 3
Quality S S S W 1
Selection S S S S 1
Service S S S W 1
Reliability S S S S 1
Stability S S S W 2
Expertise S S S W 1
Company Reputation W S S W 3
Location S S S S 2
Appearance S S S S 2
Sales Method S S S S 2
Credit Policies W S S S 2
Advertising S S S S 1

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MARKETING STRATEGY
• Email marketing
• Word of mouth marketing
• Online marketing through linkedin, facebook,
Instagram (Gonzalez, 2017)
• Print out flyers, posters, and surveys to pass
around in the local area.
• Will approach radio stations to play an advertisement for us.
Also, contact local newspapers to post our ads in their
papers.

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Financial Dashboard (Chemmanur, Fulghieri, 2014)
Owners
' and
other
investm
ents
29%
Bank loans
44%
Other
loans
27%
Sources of Capital (in $)
Owners' and other
investments
Bank loans
Other loans
$ 342,500
Leasehold
improvements
1%
Capital
equipmen
t
28%
Location/
administr
ation
expenses
15%
Opening inventory
1%
Advertising/
promotional
expenses
19%
Other
expenses
3%
Continge
ncy fund
23%
Working capital
10%
Startup expenses (in $)
Leasehold improvements
Capital equipment
Location/administration
expenses
Opening inventory
Advertising/promotional
expenses
Other expenses
Contingency fund
Working capital
$ 342,500
Opening Day balance
Net Worth = $ 521,000
Total Assets Total Liabilities
0
100,000
200,000
300,000
400,000
500,000
600,000
563,500
42,500
Personal Finances (in $)

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Exit Strategy
Merger with a bigger entity would be the exit strategy

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References
 Chemmanur, T. J., & Fulghieri, P. (2014). Entrepreneurial finance and
innovation: An introduction and agenda for future research. The
Review of Financial Studies, 27(1), 1-19.
 Dan, G., Lior, H., & Daphna, W. (2016). How to create a successful
business plan: for entrepreneurs, scientists, managers, and students.
World Scientific.
 Ghezzi, A., Cavallaro, A., Rangone, A., & Balocco, R. (2015, April). A
Comparative Study on the Impact of Business Model Design & Lean
Start-up Approach versus Traditional Business Plan on Mobile
Startups Performance. In ICEIS (3) (pp. 196-203).
 Gonzalez, G. (2017). Start-up Business Plans: Academic Researchers
and Expert Practitioners Still Disagree?. Muma Business Review, 1(15),
189-196.

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Thank You